We are serial entrepreneurs from Pakistan with 20+ years of experience, honored with a Golden Visa by Dubai. Providing C-Level services as a solution in Innovation, Branding, Creativity, and Technology. We currently lead OneO1 Branding and Consulting, renowned for consultancy in innovation, brand building, sustainable content creation, coaching, and innovative turnkey solutions for the industry. OneO1 is a unique agency providing branding solutions through data-driven, scientific trust-building frameworks and creativity. We operate globally.Our experience is extensive, with significant contributions to the development of aspiration advertising and content marketing in Pakistan. Our portfolio boasts over 72000 published images, videos, and content pieces, showcasing our breadth of expertise and creativity.The mission of Mentoring & Coaching by Guddu Shani is "Empowering the mindset of the professional workforce through a few fundamental subjects crucial for innovation economy and growth. It is about helping them to expand their boundaries of belief." https://www.guddushani.com/trainingsWe are also running www.gsproductions.pk, a production house with pre-made sets, 1000s of props, studio floors, and all backed with a technology platform resolving all tedious lineups of the production industry for still photography & filming.
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Deputy CeoCiti DevelopersDubai, Ae -
Chief Brand & Innovation Officer (Cbio)Citi Developers Sep 2024 - PresentDubai, Ae -
Chief Creative Officer (Cco)Citi Developers Mar 2024 - PresentDubai, Ae -
Chief ConsultantOneo1Branding Jul 2023 - Present -
Chief Brand OfficerGoing All In Oct 2023 - Present -
Chief Brand OfficerBeetech Digital Feb 2020 - Present
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Ceo & Chief ConsultantBeetechdigital.Com Jul 2019 - PresentConsulting and enabling businesses through frameworks for a structured approach to New Ventures, Innovation, Branding, Creativity, and Marketing.
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Co-FounderYesonline.Pk Jan 2018 - PresentYES (YOUNG | ENERGETIC | SOCIAL) is Pakistan's first e-com Fashion brand dedicatedly designed with most diversified assortment for Gen-Z -
Social Media Marketing SpecialistNishat Linen Jul 2016 - PresentLahore, Punjab, PkLeading brand's e-commerce with exceptional growth in 2 years through organic engagement, 23% reduction in marketing budget, pragmatic approach & right tools n technology -
Brand Strategy ConsultantNishat Linen Jul 2016 - Dec 2019Lahore, Punjab, PkBrand consultant for Nishat Linen taking care of all 7 P’s of Business with objective of future proofing the brand by turning it from Old to New. Customer experience design, experiential marketing, Working on e-commerce growth with exceptional growth so far -
Tvc DirectorGuddu Shani Jan 2011 - PresentDirection & Production of TVCs / New media videos for brands like Sana Safinaz, Khaadi, Nishat Linen, Gulahmed, Exide Batteries , HSY, Maria B. etcVisit www.guddushanifilms.com for a complete portfolio
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Chief Brand ConsultantGuddu Shani Jul 2005 - PresentWe are specialised in Fashion and had been into brand consultancy business since 2005 with a start of brand development of top Pakistani fashion brand Sana Safinaz, Khaadi & Nishat Linen.Services include Retail Design | Data mining | Finding Potential Opportunities | Strategies development | Processes Development, Customer Experience Design & Test, Merchandising, Visual Merchandising, Assortment Plan & Product Development as per global forecasting, Brand analysis with comparative study against industrial benchmarks, visual communication, marketing & advertising budgeting, ROI analysis, streamlining 7 p's of brand, future proofing of brand, Study of potential target audience, consumer profiling, e-commerce platform development n deployment, streamlining marketing budget spend
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CeoGuddu Shani Jan 2005 - Present
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Fashion PhotographerGuddu Shani Jan 2005 - Present13 years experience in Commercial Photography with more than 30000 shots, 800 published shoots in reputed publications like Libas International, Vogue India, Vogue Italia, Hello UAE, Visage, The News, Dawn, S+, Daily Times, FAQ etc.. The scope included Fashion Photography, Personality Shoots, Product Photography, Landscape Photography covering almost all reputed clients including LUX, EBM, SOOPER, MOBILINK, TETRA PAK, TELENOR , ROYAL FANS, KASHMIR BANASPATI, GULAHMED TEXTILES, BAREEZE, CROSS ROADS, OUTFITTERS, GEN-Y, SANA SAFINAZ, BODY FOCUS etc
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Creative Head G.S.AdvertoGuddu Shani Jul 2005 - Dec 2022Pakistan’s only fashion specialised advertising agency Servicing brands like Sana Safinaz since 2005, Khaadi, Nishat Linen, Outfitters, Borjan shoes & many more. Services includeCOMMUNICATION DESIGN | ADVERTISING DESIGN | / corporate identity / campaign concept / catalogs/ billboards / packing cards / social media templates / mall branding / packaging
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Chief Brand OfficerCapcon May 2023 - Jul 2024PLAN BETTER | DELIVER FASTER | SELL MORE WASTE LESSWe solve big problems for business owners to make their businesses sustainable. We work as a painkiller for them. -
DirectorGsmb Jan 2018 - Jun 2023Textile design sourcing for textile industry, CMT, RTS, B2B
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DirectorJeena Textiles Pvt. Ltd. Dec 2016 - Jun 2023Marketing & Streamlining processes for our Digital Textile Printing factory. Services include pre production, Digital Printing, Post processing of all kinds of fabric (excluding polyester)
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Chief Brand OfficerIttehad Textiles Industries (Private) Limited Dec 2021 - Mar 2023 -
Founder & CeoPropel Institute & Innovation Center Jan 2020 - 2023Propel Institute & Innovation Center is formed by @guddushani. This connects senior executives from the world's most prestigious companies with our youth for advanced trainings at a very low cost in URDU language. Our aim is to fertilize an innovative mindset in Pakistan and create exposure to advanced skills
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Brand Development SpecialistVilla Cotton Jul 2019 - Mar 2020 -
Lead TrainerGssvc Apr 2018 - 2020heading the post graduate training programme of visual arts at Guddu Shani School of Visual Communication. for more details visit www.gssvc.net
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Creative ConsultantKhaadi Smc Pvt. Ltd. Dec 2015 - Apr 2017Karachi, Sindh, PkReshaping of Brand's Visual Communication & Advertising Campaigns -
Fashion Brand Marketing ConsultantSanasafinaz Jul 2005 - Mar 2016Karachi, PkBrand consultancy for Brand development, Photography, Tv commercials Direction & Production, Advertising Design & Management, Marketing Strategies, Business Development Strategies -
Fashion Brand Marketing ConsultantNishat Linen Mar 2013 - Mar 2014Lahore, Punjab, PkHeaded at G.S.Adverto for Nishat Linen's Marketing strategy, advertising design & visual content development for ATL & BTL -
TeacherStep(Institute Of Professional Development) Jan 2008 - Jan 2009Lahore District, Punjab, Pk1 year teaching experience at STEP institute, Lahore. Taught “Modern media for Modern age” and “Concept development for Art & Design”. -
Creative DirectorReshamghar Jan 2002 - Jan 2009Started digital Textile Printing by importing first ever textile plotter in country. Designed concept of wearable arts with arty textile prints on shalwar kameez, Sarees etc
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Trainer Digital Textile DesignUniversity Of The Punjab Mar 2007 - 2009Lahore, Punjab, Pakistan, PkGiving workshops to students of textile design at Institute of Art & Design, Punjab University regarding concept development & Digital Textile Design techniques -
Project Analyst & Development HeadNafay Feb 2002 - Oct 2004Project and Software analysis & development management for INTERACTIVE EDUCATION IN PAKISTAN for a private company named “Nafay”
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Co-FounderPhenomenal Studios Jan 2002 - Jan 2003Learned 3D graphics & animation and co-foounded Phenomenal Studios. Used to offer motion tracking, 3d modelling, animations for TV commercials & Documentaries
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FounderDemod Circle Jan 1999 - Jan 2001Founded & Developed one of initial interactive design studios in Pakistan. Named as Demod Circle, it used to offer services like web development, interactive CD design & development, corporate identity, catalog design etc
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Ui DesignerIcaps Usa Jan 1998 - Jan 2001Analyzed, Designed and managed interface designs for more than 100 interactive websites & portals as offshore employee for ICAPS, USA. Also managed programmers' team
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PuppeteerAlhamra Arts Coouncil Jan 1997 - Jan 1998Worked as puppeteer in Alhamra Arts Council & a private Puppet Theater named “ Tamasha”
Guddu Shani Skills
Guddu Shani Education Details
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University Of The PunjabGeneral
Frequently Asked Questions about Guddu Shani
What company does Guddu Shani work for?
Guddu Shani works for Citi Developers
What is Guddu Shani's role at the current company?
Guddu Shani's current role is Deputy CEO.
What schools did Guddu Shani attend?
Guddu Shani attended University Of The Punjab.
What skills is Guddu Shani known for?
Guddu Shani has skills like Photography, Graphic Design, Marketing Strategy, Creative Direction, Advertising, Marketing Communications, Brand Development, Art Direction, Digital Photography, Management, Adobe Creative Suite, Corporate Identity.
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