Zicheng Gu Email & Phone Number

Bellevue, Wa, Us

Revolutionizing sales enablement through AI-powered software. I drive the entire design process from 0 to 1 in a rapid delivering environment, shaping our product's visual identity and user experience. I translate complex AI capabilities and product strategy into user-friendly tools that empower sales teams and product marketing managers.

Palo Alto, Ca, Us

Strategically Redefined the VMware Cloud Product Experience: Spearheaded the end-to-end redesign of VMware's cloud service, resulting in a 40% reduction in user learning curve and improved product adoption. Implemented user-centered design principles to create an intuitive, consistent interface for complex enterprise software.Drove Product Strategy through Cross-Functional Leadership: Collaborated with product managers, engineers, and UX researchers to align product improvements with business objectives. Utilized design thinking methodologies to influence product roadmap and enhance overall user experience.Mastered Iterative Design Process: Implemented a data-driven approach to design refinement, incorporating user feedback and A/B testing to optimize visual design and interaction patterns. Resulted in measurable improvements in user engagement and task completion rates.Enhanced Stakeholder Alignment via UX Storytelling: Developed comprehensive user journey maps and personas, effectively communicating design concepts across teams. Crafted compelling user stories that bridged the gap between user needs and technical requirements, fostering better cross-functional collaboration.Facilitated design workshops: Co-designed and collaborated with over 100 clients and customers in activities that help shape the product’s future and guide the roadmap, achieving a 95% satisfaction rate in the post-session surveys.Responsive design: Applied responsive design principles to ensure seamless user experience across multiple screen sizes.

Addison, Texas, Us

Reconstructed the user experience flow for the core feature of the company’s main SaaS product. Uncover hidden problems of the analytics tool through in-depth user research, and streamlined the process accordingly with informative panel design. The user satisfaction rate increased by 36% and the task completion time was reduced significantly.Created and maintained a standardized design pattern library for the whole organization to enhance the consistency and improve the productivity, and actively advocate for design accessibility.Collaborated efficiently across teams including product managers and engineers throughout the product design lifecycle at a fast pace. Optimized design details by performing QA and facilitating implementation with engineers.

Evanston, Il, Us

Redesigned the current user experience of the self-govern community in Physics Lab and watched the DAU doubled from 5000+ to 10000+ Built an interactive and novel donation feature in the app to incorporate business requirementsCollaborated with developers and researchers to grind the designs

Chicago, Illinois, Us

Built surfing forecasting experience across mobile and physical device interfaces for frequent beach surfers. Deeply understood users’ needs through a mixture of research methods including surveys, user interviews, and secondary research, and then executed ideation into rigorous design solutions.Took full charge of defining the user experience and design strategy with a holistic understanding of the system.Worked independently to design features and constantly iterated 6 versions based on user feedback to enhance usability.Led collaboration workshops with clients and clearly communicated design assets through compelling storytelling.

Master'S Degree, Engineering Design Innovation

Bachelor'S Degree, Chemistry

Bachelor'S Degree, Chemical Engineering