Tatiana Gudkova Email & Phone Number

Dubai, AE

Berlin, Germany

Razor Group is a Berlin-based international Unicorn Startup, owning over 100 consumer brands and operating on a mix of Amazon and D2C consumer strategy. I joined the team to develop Social Media as a new growth channel and then expanded into working with the Business Development team to focus on brand building initiatives.

Yekaterinburg, Sverdlovsk, Russia

Gold Apple is the biggest beauty retailer in Russia. During my work there I lead a team of 14 people, driving all brand presence on social media: Instagram, TikTok, YouTube and local social media. Apart from managing owned media I was responsible for all trade marketing activities in social media for over 400 brands represented in Gold Apple.

Moscow, Moscow City, Russia

Devised and successfully carried out individual yearly Influencer Marketing strategies for PUIG brands: Nina Ricci, Carolina Herrera, Paco Rabanne, Benetton and Antonio Banderas, covering paid and non-paid campaigns, press-tours and event attendance. Working in close cooperation with brand HQs in Paris and Barcelona as well as regional brand offices.

Moscow, Moscow City, Russia

Lead all SMM activities, launching the presence of Bausch+Lomb in Russia on Social Media and owned brand media for one of the company's projects. In addition to main responsibilities also initiated the creation an external communications team, providing press-releases to media outlets and managing public perception of the company.

Moscow, Moscow City, Russia

Devised a cohesive interdepartmental HR-branding strategy and presented it to C-level executives, then was responsible for implementing the strategy. As result of internship, offered full-time position at Bausch+Lomb as Marketing Specialist.