Gudrun Willett Email & Phone Number

Bloomington, Minnesota, United States

Our market research firm is fueled by social science. We provide clients with deep and nuanced solutions to real-world business problems in both B to B (Business to Business), as well as B to C (Business to Customer) markets. As one of the few market research firms with a foundation in cultural anthropology, we specialize in:Innovative qualitative research designs that fit your individual needsPersonable, dependable, and experienced researchersThorough (yet, concise and actionable) analysisCheck us out at: www.ethnoglobal.com

Roseville, Mn

Dyslexia Advocates provides individuals, families, and teachers with information about dyslexia, including resources for improving children’s literacy and overall education.

Carleton College, Minnesota

• Currently co-authoring a book on our research.• Designed and conducted this ethnographic study of the effects of faculty development on faculty teaching and student learning at Carleton College. • This study contributed to faculty development and community-building efforts on campus, and to academic research on teaching and learning. • Research and evaluation methodologies included semi-structured interviews, observations, surveys, and discourse analysis. • Facilitated collaboration within the interdisciplinary research team (included four co-principal investigators, the project consultant, and a co-researcher).• Co-authored an article for Change Magazine. Presented findings at five national and international academic conferences. Currently preparing three articles for peer-reviewed academic journals.

Northfield, Mn

• Researched and evaluated grant-funded programs in science and math education. Research and evaluation methodologies included surveys, interviews, and observations of student participants. • Research findings contributed to program improvements and to scholarship on student learning and student academic/social support needs. • Primary researcher on a three-year study of the Carleton Interdisciplinary Science and Math Initiative (CISMI), a program that seeks to improve diverse student retention and success in math and science fields. Learning communities and mentorship were crucial areas of support for many students. • Presented findings at two national conferences and currently preparing a paper for publication in a peer-reviewed journal.

Lutsen, Mn

• Evaluated a consulting firm’s services using client interviews. Evaluation findings helped the firm improve its relationships with clients and further specialize its consulting services.• Evaluated Waterline Consulting’s career counseling and retreat services with interviews of new and returning clients. Assisted Waterline in determining the value of its services and in identifying potential improvements on these services.• Surveyed employees and customers of a restaurant on the north shore of Lake Superior in Minnesota in order to help improve employee relations and build upon its local consumer base.

• Seashore-Ballard Dissertation Writing Fellow, 2004-2005• Conducted Ph.D. research on Russian-speaking migrants’ lives in Amsterdam, July 2002-June 2003. This study indicated that Russian-speaking migrants were increasingly socially and economically marginalized in Dutch society as anti-migrant attitudes grew in this period. Contributing factors were nationalist fears stemming from 9/11 and European Union integration and expansion efforts. • Ph.D. research methodologies included extensive participant-observation, interviews (in Russian and English), and volunteer work with three non-governmental organizations that worked with migrants and sex workers: De Rode Draad, TAMPEP, and a café for homeless people (mainly migrants).• Presented research at two international academic conferences and currently preparing publications for peer-reviewed journals.• Master’s research on U.S. men’s motivations for seeking mail-order/internet introductions with women in the former Soviet Union, Summer 1999. This study illustrated the complexity of cross-cultural romantic relationships. Many U.S. men sought former-Soviet partners because they imagined them to be an idealized, 1950’s version of American women. However, this idealization did not, de facto, result in men having greater power over the women in the relationships (although they did have greater legal power over the women because of U.S. immigration laws at that time).

Ph.D., Cultural Anthropology

B.A., Anthropology

Activities and Societies: Phi Beta Kappa, Honors in Major, Honors in Cowell College