Gudrun Willett Email & Phone Number

Bloomington, Minnesota, United States

Our market research firm is fueled by social science. We provide clients with deep and nuanced solutions to real-world business problems in both B to B (Business to Business), as well as B to C (Business to Customer) markets. As one of the few market research firms with a foundation in cultural anthropology, we specialize in:Innovative qualitative research.

Roseville, MN

Dyslexia Advocates provides individuals, families, and teachers with information about dyslexia, including resources for improving children’s literacy and overall education.

Carleton College, Minnesota

• Currently co-authoring a book on our research.
• Designed and conducted this ethnographic study of the effects of faculty development on faculty teaching and student learning at Carleton College.
• This study contributed to faculty development and community-building efforts on campus, and to academic research on teaching and learning.
• Research and evaluation methodologies included semi-structured interviews, observations, surveys, and discourse analysis.
• Facilitated collaboration within the interdisciplinary research team (included four co-principal investigators, the project consultant, and a co-researcher).
• Co-authored an article for Change Magazine. Presented findings at five national and international academic conferences. Currently preparing three articles for peer-reviewed academic journals.

Northfield, MN

• Researched and evaluated grant-funded programs in science and math education. Research and evaluation methodologies included surveys, interviews, and observations of student participants.
• Research findings contributed to program improvements and to scholarship on student learning and student academic/social support needs.
• Primary researcher on a three-year study of the Carleton Interdisciplinary Science and Math Initiative (CISMI), a program that seeks to improve diverse student retention and success in math and science fields. Learning.
• Presented findings at two national conferences and currently preparing a paper for publication in a peer-reviewed journal.

Lutsen, MN

• Evaluated a consulting firm’s services using client interviews. Evaluation findings helped the firm improve its relationships with clients and further specialize its consulting services.
• Evaluated Waterline Consulting’s career counseling and retreat services with interviews of new and returning clients. Assisted Waterline in determining the value of its services and in identifying potential.
• Surveyed employees and customers of a restaurant on the north shore of Lake Superior in Minnesota in order to help improve employee relations and build upon its local consumer base.

• Seashore-Ballard Dissertation Writing Fellow, 2004-2005
• Conducted Ph.D. research on Russian-speaking migrants’ lives in Amsterdam, July 2002-June 2003. This study indicated that Russian-speaking migrants were increasingly socially and economically marginalized in Dutch.
• Ph.D. research methodologies included extensive participant-observation, interviews (in Russian and English), and volunteer work with three non-governmental organizations that worked with migrants and sex workers: De.
• Presented research at two international academic conferences and currently preparing publications for peer-reviewed journals.
• Master’s research on U.S. men’s motivations for seeking mail-order/internet introductions with women in the former Soviet Union, Summer 1999. This study illustrated the complexity of cross-cultural romantic.

Ph.D., Cultural Anthropology

B.A., Anthropology

Activities and Societies: Phi Beta Kappa, Honors in Major, Honors in Cowell College