Guenda Novena Email & Phone Number

Milan

Together with my business partner Gioia, I co-host and moderate corporate events offline and online, TV and radio formats, aiming to make corporate events and formats more engaging.Types of events we present include: corporate conventions, networking and training events, interviews & round tables, institutional events, galas & award ceremonies, press.

Milan, Lombardy, Italy

Nextopp is a strategic consulting firm in communication and human resources for B2B.We offer services in:- Hosting and moderating physical and digital events;- Creating innovative formats for physical and digital B2B events;- Developing radio and TV formats (programs and segments on work, business, and entrepreneurship);- Interim corporate communication.

Milan, Lombardy, Italy

Abbiamo ideato in collaborazione con Forbes Italia una serie TV su come si ricerca lavoro: quattro puntate ognuna dedicata ad un argomento essenziale da conoscere per la propria next opportunity di carriera.I contenuti sono stati pensati e scritti da me e Gioia che insieme abbiamo condotto il programma andato in onda tra Ottobre e Novembre 2022 sul canale.

Milan, Lombardy, Italy

• IGPDecaux is the top player internationally for the out of home advertising solutions. In 2020 the company boosted its digital presence around the world and started selling digital advertising through programmatic..
• Be the point of contact for our customers (direct or through agencies), for the implementation of programmatic campaigns;
• Be the point of contact for VIOOH, the platform based in London that provides programmatic performances to our clients;
• Cultivate the relationship with existing customers and agencies, constantly informing them about market trends and new solutions in our product portfolio, and acting as a “digital strategy consultant” for the customers.
• Deal with internal stakeholders of IGPDecaux group (sales people) to identify new business opportunities on programmatic;
• Define product prices and elaborate economic proposals for the customers;

• Liferay is an american company that creates software for the digital customer experience. My responsibilities were:
• Plan and execute the marketing strategy and budget for the countries assigned to me, in close collaboration with the Sales department, reporting to the EMEA Marketing Manager based in Spain;
• Manage the relationship with commercial partners (10 + partners) regarding marketing collaborations (online and offline) and joint business activities;
• Organize online and offline events aimed at lead generation, both nationally and internationally;
• Increase the brand awareness of the company through digital marketing activities, ads, pr, content creation, social media.MAIN PROJECT: LIFERAY SYMPOSIUMIn 2018 and 2019 I have managed the entire growth of Liferay.

Milan

Synertrade is a French company that creates software for digital digital procurement. In Synertrade I have developed marketing ini-tiatives in close collaboration with the Sales division, aimed at lead generation, networking and business development. Specifically, I have contributed to creating events, online and offline PR activities, communication.

Languages And Foreign Literatures, Languages

Thesis title: “The political speech of Vladimir Putin: Valdajskaia rec and its reception in the American press”

High School Diploma, Science Studies