Guillermo Güereque Email & Phone Number

Culver City, California, United States

• Strategy & direction digital marketing and general communications, PR, social media & influencer marketing, and print/digital/social advertising (execution U.S. domestic)
• Multi-cultrual Marketing Strategy – DEI lead and dept./brand-corporate liaison, ongoing monitoring and issues guidance, ideation, partnerships, influencer marketing, and overall multi-cultural marketing strategy
• MEDIA/PRESS RELATIONS - Draft all media responses and miscellaneous messaging and positioning for the brand and General Manager; all press releases
• SUSTAINABILITY – Henkel Consumer Brands, North America Regional Sustainability Manager, Hair Professional Division
• Legal liaison for all departmental activities – work closely with Corporate Legal Counsel and Corporate Comm., on agreements and all other legal and communications issues to be in line with Corporate Standards and.
• Manage & execute professional artist/influencer/celebrity partnerships (negotiations, contracts, strategy)

Los Angeles County, California, United States

• GLOBAL STRATEGY – Spearheaded direction for brand digital marketing and general communications, PR, social media & influencer marketing, and advertising (execution for U.S. domestic)
• INFLUENCER – Executed professional artist/influencer/celebrity partnerships (negotiations, contracts, strategy)
• PR agencies (media strategy, events, influencer outreach); draft media responses on behalf of brand and leadership
• LEGAL – work closely with Corporate Legal Counsel on all contracts/agreements, promotions rules, influencer marketing
• BUDGET – Administer multi-million-dollar departmental budgets plus project budget oversight and approvals
• OPERATIONS – Managed and supervised assistant and temp. workers

Los Angeles County, California, United States

• Own in-house PR including Trade Press, write all press releases, pitching, editorial requests; draft all media responses on behalf of brand and other leadership
• Negotiate Trade Print & Digital ad-buys; media calendar planning; content editing & copy, campaign execution; print advertising briefs
• Manage & guide external public relations agencies for consumer press and events
• Events planning and logistics
• Copy Writing for social media, website and e-mail marketing
• Campaign shoots: help guide from digital media & PR perspective; handle planning & logistics

Los Angeles County, California, United States

• PR including Trade Press, write all press releases, pitching, editorial requests
• Negotiate Trade Print & Digital ad-buys; media calendar planning; content editing & copy, campaign execution; print advertising briefs
• Manage & guide external public relations agencies for consumer press and events
• Events planning and logistics
• Copy Writing for social media, website and e-mail marketing
• Manage full department budget

Copy Writing, Pitches and Press Releases for Travel & Tourism, Hospitality and Lifestyle clients

Manage client accounts in Travel and Tourism, Hospitality and Lifestyle: Pitching, Writing, Social Media strategies, Press Junkets, Campaign Strategies, Media Lists, Writing

pro bono work helping with strategic planning and communications, for a non-profit set out to help underprivileged individuals/communities toward self-reliance, around the world.

Daily client-media clips, press release editing, pitching, events support (e.g., 51st Grammys and Grammy events).

• Collected and analyzed statistics, research and reporting from various departments (marketing data, psychographics, sales/financials) of TFSB division, and synthesized into cohesive strategy and messaging to present.
• Create, modify and distribute PowerPoint presentations at the request of TFSB Corporate Manager, National Manager and Liaison Managers (attention to messaging and excel graphs)
• Project Management/Coordination (national direct mailing: product pre-launch; TFS reports: assessment & streamlining; Product FAQs: organization, language and messaging, document creation)
• Administer digital assets including PowerPoint presentations; Lexus Pursuits Visa artwork, training materials and communications; Toyota Rewards Visa artwork, training materials and communications.
• Fulfill requests from internal customers for assets as necessary (TFS, TMS, TCS, GST, SET and other Toyota affiliates)
• Assist Field Sales and Marketing department with general project management with both the Lexus Pursuits Visa and Toyota Rewards Visa executions

Greater Los Angeles Area

• Management (including budget & local Public Relations) and implementation of community outreach programs (Science Fair,Health Fair).
• Serve as liaison between USC Health Sciences Campus, local schools, local government and CBOs.
• Large event coordination, volunteer recruitment and supervision, promotion and communications (e.g., USC-HSC Health Fair and the USC Health & Science Fair: planning/logistics)
• Serve as liaison for elected officials’ offices with HSC faculty and departments, and assist with Government Relations work including garnering support for faculty research and legislation.
• CCR publications & project research & analysis, general communications, database management.
• Assist in planning for Focus Group Planning procedures toward University-wide Strategic Plan.

• Updating and management of student records (SIS)
• Manage records verifications requests
• Handle class registration issues and problems
• Handling student issues and requests regarding grades and records
• Resolve and handle requests from out side parties including parents, third-party education verifiers, lenders, etc.
• Knowledge and implementation and upholding FERPA policies regarding disclosure of student information and records

Ma, Strategic Public Relations

Mpa, Public Administraion

Activities and Societies: Pi Alpha Alpha Honor Society, Public Affairs and Administration

Ba, Psychology

Activities and Societies: Psi Chi, National Psychology Honor Society