Guillermo Güereque Email & Phone Number

Culver City, California, United States

• Strategy & direction digital marketing and general communications, PR, social media & influencer marketing, and print/digital/social advertising (execution U.S. domestic)• Multi-cultrual Marketing Strategy – DEI lead and dept./brand-corporate liaison, ongoing monitoring and issues guidance, ideation, partnerships, influencer marketing, and overall multi-cultural marketing strategy • MEDIA/PRESS RELATIONS - Draft all media responses and miscellaneous messaging and positioning for the brand and General Manager; all press releases• SUSTAINABILITY – Henkel Consumer Brands, North America Regional Sustainability Manager, Hair Professional Division • Legal liaison for all departmental activities – work closely with Corporate Legal Counsel and Corporate Comm., on agreements and all other legal and communications issues to be in line with Corporate Standards and legal requirements (all contracts/agreements, promotions rules, website & social media accessibility and compliance, influencer marketing FTC compliance, etc.)• Manage & execute professional artist/influencer/celebrity partnerships (negotiations, contracts, strategy)• Negotiate Digital & Print ad-buys; other miscellaneous • Oversee PR agencies; help manage other external agencies (social media, digital consultancy, social ad agency)• Liaise with Marketing, NPD, Domestic Sales, Creative, plus brand-holder guidance for global regions•Lead brand community relations and engagement strategy, and volunteer activities• Program/Campaign evaluation• Overall department budget – forecasting, day-to-day management, project budgets oversight, auditing• Manage Communications Assistant (and any other temporary hires) and Interns•Co-founder & Chair ¡UNIDOS! Latin/x/Hispanic national ERG, Henkel Consumer Brands North America (2021 - present)•PRIDE LGBTQ+ ERG Chair, Hair Pro chapter, Henkel Consumer Brands North America (2022 - present)

Los Angeles County, California, United States

• GLOBAL STRATEGY – Spearheaded direction for brand digital marketing and general communications, PR, social media & influencer marketing, and advertising (execution for U.S. domestic)• INFLUENCER – Executed professional artist/influencer/celebrity partnerships (negotiations, contracts, strategy)• PR agencies (media strategy, events, influencer outreach); draft media responses on behalf of brand and leadership • LEGAL – work closely with Corporate Legal Counsel on all contracts/agreements, promotions rules, influencer marketing• BUDGET – Administer multi-million-dollar departmental budgets plus project budget oversight and approvals• OPERATIONS – Managed and supervised assistant and temp. workers

Los Angeles County, California, United States

• Own in-house PR including Trade Press, write all press releases, pitching, editorial requests; draft all media responses on behalf of brand and other leadership • Negotiate Trade Print & Digital ad-buys; media calendar planning; content editing & copy, campaign execution; print advertising briefs• Manage & guide external public relations agencies for consumer press and events• Events planning and logistics• Copy Writing for social media, website and e-mail marketing• Campaign shoots: help guide from digital media & PR perspective; handle planning & logistics• Manage full department budget

Los Angeles County, California, United States

• PR including Trade Press, write all press releases, pitching, editorial requests• Negotiate Trade Print & Digital ad-buys; media calendar planning; content editing & copy, campaign execution; print advertising briefs• Manage & guide external public relations agencies for consumer press and events• Events planning and logistics• Copy Writing for social media, website and e-mail marketing• Manage full department budget

Copy Writing, Pitches and Press Releases for Travel & Tourism, Hospitality and Lifestyle clients

Manage client accounts in Travel and Tourism, Hospitality and Lifestyle: Pitching, Writing, Social Media strategies, Press Junkets, Campaign Strategies, Media Lists, Writing

pro bono work helping with strategic planning and communications, for a non-profit set out to help underprivileged individuals/communities toward self-reliance, around the world.

Daily client-media clips, press release editing, pitching, events support (e.g., 51st Grammys and Grammy events).

•Collected and analyzed statistics, research and reporting from various departments (marketing data , psychographics, sales/financials) of TFSB division, and synthesized into cohesive strategy and messaging to present cases for continued, shifting or new marketing programs based on the data. •Create, modify and distribute PowerPoint presentations at the request of TFSB Corporate Manager, National Manager and Liaison Managers (attention to messaging and excel graphs)•Project Management/Coordination (national direct mailing: product pre-launch; TFS reports: assessment & streamlining; Product FAQs: organization, language and messaging, document creation) •Administer digital assets including PowerPoint presentations; Lexus Pursuits Visa artwork, training materials and communications; Toyota Rewards Visa artwork, training materials and communications.•Fulfill requests from internal customers for assets as necessary (TFS, TMS, TCS, GST, SET and other Toyota affiliates)•Assist Field Sales and Marketing department with general project management with both the Lexus Pursuits Visa and Toyota Rewards Visa executions•Schedule meetings, monitor attendance replies and coordinate meeting materials, agendas and schedule changes

Greater Los Angeles Area

•Management (including budget & local Public Relations) and implementation of community outreach programs (Science Fair,Health Fair).•Serve as liaison between USC Health Sciences Campus, local schools, local government and CBOs.•Large event coordination, volunteer recruitment and supervision, promotion and communications (e.g., USC-HSC Health Fair and the USC Health & Science Fair: planning/logistics)•Serve as liaison for elected officials’ offices with HSC faculty and departments, and assist with Government Relations work including garnering support for faculty research and legislation.•CCR publications & project research & analysis, general communications, database management.•Assist in planning for Focus Group Planning procedures toward University-wide Strategic Plan.•Translations of all communications and documents into Spanish.•Calendar/scheduling for Director.

•Updating and management of student records (SIS)•Manage records verifications requests •Handle class registration issues and problems•Handling student issues and requests regarding grades and records•Resolve and handle requests from out side parties including parents, third-party education verifiers, lenders, etc.•Knowledge and implementation and upholding FERPA policies regarding disclosure of student information and records•Processing Residency applications and assisting with problems with the online form and other issues and serve as general first-line contact•Some student-worker supervision and task assignment. •Work closely with other departments such Cashier’s Office, Office of Financial Aid and Admissions (developing an understanding of their procedures) to resolve a variety of student/parent/third-party issues•Database management•Heavy phones

Ma, Strategic Public Relations

Mpa, Public Administraion

Activities and Societies: Pi Alpha Alpha Honor Society, Public Affairs and Administration

Ba, Psychology

Activities and Societies: Psi Chi, National Psychology Honor Society