Robert Guerette Email & Phone Number

Brunswick, Me, Us

Directs brand communications, customer satisfaction, and community relations for Gelato Fiasco, a privately held company with scoop shops in Maine and CPG sales in more than 5,000 grocery stores across the United States. Responsible for driving best-in-class customer experiences at every touchpoint and defining the brand voice and identity.Managed several aspects of major packaging redesign for all 14 SKUs sold in grocery stores, working with design agency, supply partners, and co-workers for a successful launch.Oversees all marketing communications. Responsible for gelatofiasco.com, including e-commerce store. Created Instagram, Facebook, and Twitter platforms that have grown to more than 35,000 fans, and directs content for all social media, creating several thousand pieces of content over the last decade. Designed and leads all aspects of Red Spoon Society customer loyalty program, newsletters, and scoop shop promotional calendars. Digital work was profiled in Google's 2015 Economic Impact Report.Responsible for new product labeling, all print and digital materials, UPC management, FSI campaigns, Facebook ad campaigns, proof approval of all CPG printed packaging, and coupon processor contracts and technology.Created Scooping for Community outreach program that has provided more than $100,000 in support to non-profit organizations while also highlighting the company's mission and values.Pitches and coordinates local, regional, and national press. Coordinated coverage has included O: The Oprah Magazine, the Wall Street Journal, CNN/Money, Fortune, MSNBC, the Boston Globe, Bon Appetit, Food & Wine, USA Today, Saveur.com, and Food Network Magazine.Manages subcontractors for web design and programming, video production, and other creative. Has lead or participated in hiring teams for dozens of employees. Designed training guide on brand and customer service best practices.

• Served as web editor and strategist for syndicated television show "Late Night Republic with Jake Sasseville." With small team of consultants, built web framework from scratch, including flagship web site (www.latenightrepublic.com) and social network properties. Served as primary editor of text-based web content. Implemented online sponsorship campaigns for Procter and Gamble's Pringles Xtreme brand. (2010 to 2011)• Implemented web operations for talk show “The Edge with Jake Sasseville,” which aired on ABC affiliates in 33 states (www.edgewithjake.com). Deployed online advertising for partnerships with Ford Motor Company and retailer Overstock.com. (2007 to 2008 and 2010)• Worked with technical and non-technical teams to produce news and blog-driven web site for public engagement institute (www.bowdoin.edu/mckeen-center). (2008)• Served as final proofreader for the book “American Education, Democracy, and the Second World War,” which was published by Palgrave Macmillan. (2007)

Brunswick, Me, Us

Through a full-time placement with national public service program, coordinated coalition that places college students as mentors for children in six public schools. Created new recruitment and marketing initiatives that increased program capacity by 27 percent.

Brunswick, Maine, Us

• Responsible for all editorial and administrative operations of the nation’s oldest continuously published college weekly newspaper. June 2006 to May 2007.• Oversaw a $50,928 budget and managed a paid staff of 20 students.• Implemented numerous improvements, including a complete visual redesign of newspaper; a $12,000 computer systems upgrade; the creation of a senior investigative reporter position; the creation of an ethics policy; and breaking news alerts on orient.bowdoin.edu.• The redesigned newspaper won second place in its class in the best of show competition at the Associated Collegiate Press’s spring 2007 national convention.• Notable reporting in four years at the newspaper included the a report detailing salaries of administrators; a major investigation into the college’s closed-door disciplinary system; an inquiry into student voting rights; and original reporting on a prominent U.S. Senate candidate’s unusual college-era newspaper columns.

Lewiston, Me, Us

• Designed six to 10 pages each night using Adobe InDesign and Photoshop, wrote headlines and captions, and copy edited stories for a multi-edition daily regional newspaper. Worked under deadline pressure and used news judgment to determine page content and appearance.• Previously worked as freelance reporter and reported on local government and events under tight deadlines. Summer 2004.

• Completed two full-time paid summer internships obtained through the Senator George J. Mitchell Scholarship Research Institute.• Assisted constituents with problems, wrote correspondence and memos, compiled press clippings, and occasionally represented the office at local events.