๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ Email and Phone Number
๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ work email
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๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ personal email
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๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ phone numbers
A professional and focused marketing leader with over 20 years proven experience in growth and demand generation marketing. Much of that time has been in a leadership role reporting directly to C-level executives. I lead by example with strong organizational skills, a customer-driven mindset and a solid work ethic. I thrive in fast-paced environments with an entrepreneurial spirit. I have a deep expertise and knowledge of online technologies. As a creative thinker and tactical doer I enjoy rolling-up my sleeves to get the job done. โMy motto is #GSD (Getting Stuff Done)โข Experienced marketing leader with B2B, B2C, and B2B2C expertise within corporate and agency environments โข Proven strengths in driving top-line growth, brand development, and building high-performance teamsโข Uncovering actionable insights that inform business strategy opportunities to executives and stakeholdersโข Accountable for enterprise-wide brand and acquisition marketing to align with corporate initiativesโข Experience developing and leading omni-channel marketing strategies focused on brand awareness and growth integrating SEO, SEM, Content and Display Advertising, Emails, Social Media, SMS, Direct Mail, TV/Radio & moreโข Builder of โMarketing Machinesโ that execute and automate strategies while improving the user experienceExperience: Microsoft Office, Word, Excel, Powerpoint, Visio, Salesforce, Pardot, Sharepoint, Velocify, BnTouch, Tableau, Encompass, Dreamweaver, Photoshop, Windows, MAC, Unix, print, radio, DTRV, digital signage, banner ads, SEO, SEM, PPC, landing pages, micro-sites, interstitials, webinars, drip-campaigns, direct mail, direct email, PURLs, podcasts, RSS feeds, video, call center, social media, mobile advertising, CRM database, Google DataStudio, Zoho One, Google Analytics, SEMRUSH, Conductor, BrightEdge, Ahrefs, DemandBase, Pardot/Marketing Cloud, CMS, analytic metrics.Specialties: Marketing, advertising, sales, leadership, strategy, customer experience, analytics, acquisition, retention, CRM, segmentation, content management, CMS, B2B, B2C, B2B2C, 1 to 1 marketing, branding, lead generation, trade show/event marketing, lead scoring, social media, social networking, web 2.0, mobileguerrieo@gmail.com โ (949) 315-1645
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Vp Of MarketingClearedge Lending 2020 - PresentAliso Viejo, California, UsBuilt, manage and mentor the Marketing & Analytics department of creative and critical thinking professionals. Oversee the overall branding, digital strategy, product marketing, customer lifecycle and relationship engagement. Leading the B2B/B2C customer strategies delivering campaigns for the residential and commercial industry. Partnering with the executive team, I also liaison with the executive team at SG Capital Partners, ClearEdgeโs parent company. โข Responsible for planning, positioning and execution of strategic campaigns focused on brokers, owners, investors โข Ownership of the marketing strategy, planning, execution, and measurement of B2B/B2C customer lifecycle campaigns that increase engagements, retention, and ultimately drive revenue โข Responsible for customer acquisition and funnel optimization through paid search (SEM), paid social (Facebook Ads), partnerships and SEO, plus web & CRM analytics for Wholesale and Commercial divisions. โข Build relationships with B2B/B2C customers across full lifecycle from first-touch, to nurture, conversion, & win back โข Interpret and present analytics reports for C-level executives and managers in a fast-paced, matrixed organization โข Monitor and adjust daily performance of media spend, ad performance, call-center activities, online traffic, and other KPIs to align with corporate initiatives and sales goals โข Utilized PR, industry new outlets and social media efforts to build brand awareness and manage online reputation โข Evaluate market trends and research of qualitative and quantitative studies to drive product/marketing strategies โข Responsible for budget and planning of all promotions, advertising and branding including digital ads, TV, radio, direct mail, trades shows & events, sales collateral, presentations, webinars, email, SMS, case studies and more
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Marketing ConsultantSg Capital Partners Llc 2020 - PresentStamford, Ct, UsA member of ClearEdge Lending's executive team, I also liaison with SG Capital Partners, ClearEdgeโs parent company. -
Marketing ConsultantClearedge Commercial Apr 2020 - PresentA member of ClearEdge Lending's executive team, I am also responsible for planning, positioning and execution of strategic campaigns for ClearEdge's Commercial divisions.
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FounderUppfront Dec 2022 - PresentOrange County, California, Us -
Chief Marketing OfficerIntelliloan 2018 - 2020Orange, California, UsRecruited to build the newly-created digital marketing department in an effort to drive the corporate online brand, increase lead generation, and initiate recruitment growth. Oversaw and guided a highly-technical and sophisticated marketing and analytics team focused on increasing lead opportunities and building the corporate brand. โข Oversaw all marketing, lead volume and branding for the Intelliloan brand, a DBA of Metropolitan Home Mortgage โข Forecast and orchestrate growth by channel ensuring sales goals can be met and align with corporate initiatives โข Accountable for a $15 Million annual advertising budget, 100% performance driven โข Funnel reporting on channels including Organic, SEM, Display, TV, Radio, Social, Direct Mail and Lead Aggregation โข Presented reports to the executive team quantifying campaign effectiveness in relation to spending, KPIs and ROI โข Continuously optimized and reallocated dollars depending on campaign/channel performance โข Managed and evaluated all agency and vendor relationships along with their respective performances โข Scaled marketing and sales volumes across all marketing channels to reach a ~200% increase in revenue in 2019 โข Developed off- to online media attribution for TV/Radio and direct mail channels optimizing A/B test performance โข Managed campaign tracking including pixels, UTMs, and unique phone numbers to track through our full funnel โข Monitored real-time lead volumes to ensure paid media was running properly, conversions were pacing as expected โข Manage a team of graphic artists, marketing analysts, technical and social media professionals โข Utilize automated response systems to engage with customers whether on facebook, email, our website, or offline โข Establish overall brand campaigns for TV, Radio, Podcasts and social media -
Vp Of MarketingLoandepot 2012 - 2018Irvine, California, UsDirector of the strategic digital marketing and online identity for loanDepot, the 5th largest retail mortgage originator in the U.S. Built the enterprise-wide LD brand including Mello. Oversaw all multi-faceted metrics-driven campaigns measured against corporate initiatives with a focus to increase volumes for a sales team of over 1,500 while decreasing CPA. โข Responsible for all enterprise-wide online properties, maintaining their brand guidelines and strategic efforts โข Oversaw a creative marketing staff of 30 as well as several external vendors and agencies working on content strategy, paid advertising, media buying, mobile advertising, photography, online reputation and brand management โข Managed the departmental budget, annual project plan and nationwide campaign initiatives for all business lines โข Accountable for a $20 Million monthly marketing budget focused on Endorsements, TV, Radio, Direct Mail, Content Marketing, SEM, Display, Social Media Advertising, Podcasts, Direct Mail, Affiliate Programs, and Lead Aggregators โข Monitor analytics, surveys and A/B tests to optimize funnel programs increasing traffic and improve campaigns โข Coordinated with IT, call center, and product departments to track campaigns for down funnel conversions โข Focused on ROI in a heavy metrics-driven organization to increase acquisition volumes and total digital revenue -
Vp Of MarketingCity National Bank 2004 - 2012Los Angeles, Ca, UsOversaw the Interactive Marketing department of 10 marketing professionals focused on managing the corporate websites, social media, online reputation, PPC, SEO, and email. Developed and launched the companyโs inaugural social media and video marketing efforts. Created an award-winning promotional campaign. โข Responsible for all the online marketing and advertising efforts of City National Bank, reported to the CMO โข Managed an advertising spend budget of over $1.5 Million annually, along with outside agency vendor accounts โข Led and mentored a team of 12 technical and creative professionals working with cross-functional departments โข Oversaw all areas of online marketing including paid advertising, PPC, SEM, SEO, email, banner ads, affiliate programs, social media, webinars, videos, mobile devices, and apps โข Oversaw and mentored talented minority youths as part of the corporate internship program INROADS โข Honored to receive an Addy Award for โStorytellersโ video testimonial campaign -
Vp, Director Of MarketingAzimuth Marketing 2001 - 2004Toronto, Ontario, CaI managed the local and international agency teams of technical, marketing and creative professionals developing custom online presences for clients. Largest client was Casoino.net, with a $5 million annual budget for international advertising. Formed international partnerships with affiliates in the UK, France and Canada. Responsible for all online channels including paid banner ads, SEO, SEM, affiliate content syndication, direct email, newsletters and subscriptions, ecommerce, landing pages and corporate communications. Managed syndicated content for online channels via content management system CMS. Aligned on and offline campaigns by using landing pages, QR codes, redirects and PURLs and expanded the SEM, PPC, SEO and blogs to increase leads and referral results.โ Experience working with and developing for international customers, understanding the cultural differences and customer journey expectations. -
Online Marketing DirectorYahoo! Music 1999 - 2001Sunnyvale, Ca, UsLed the technical and creative teams responsible for all Yahoo! Music online properties. Responsible for an annual budget of over $2.5 million and successfully re-negotiated several vendor services and fees saving the company almost $50,000 per month. Introduced web based analytics to determine the success of content and interaction. Expanded relationships with affiliates, agencies and internal business units. Planned and established reports for capturing measurable results and driving ROI Developed content management system (CMS) for all content and digital assets. Developed a user profile area to manage accounts, downloads and play-lists. -
Sr. Marketing DirectorVerizon 1994 - 1999Basking Ridge, Nj, UsOversaw a team of 6 including designers, developers, content writers and database experts. Developed intranet landing pages and websites, databases, presentations and interactive DVDs for executives and sales teams. Presented PowerPoint presentations at trade shows and to corporate executives. Managed websites, syndicated content and analytics, including SEO and SEM. Worked to develop project profiles, RFPs, review cycles, timelines, budgets and ROI Reporting. Managed and collaborated with several departments on multiple projects with hard deadlines. Established an in-house online production of marketing collateral which increased efficiency and reduced annual costs by $500,000.
๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ Skills
๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ Education Details
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Framingham State UniversityMarketing Communications
Frequently Asked Questions about ๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ
What company does ๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ work for?
๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ works for Clearedge Lending
What is ๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ's role at the current company?
๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ's current role is Marketing Executive.
What is ๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ's email address?
๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ's email address is gu****@****ail.com
What is ๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ's direct phone number?
๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ's direct phone number is +194952*****
What schools did ๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ attend?
๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ attended Framingham State University.
What skills is ๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ known for?
๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐๐๐ฒ๐ฟ๐ฟ๐ถ๐ฒ๐ผ has skills like Email Marketing, Online Marketing, Digital Marketing, Lead Generation, Social Media, Seo, Marketing Strategy, Sem, Digital Strategy, Analytics, Social Media Marketing, E Commerce.
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