Carlos Enrique Guerrero Mena Email & Phone Number

Cuidad De México

• Develop and implement sales strategies to ensure the profitability of products at a regional level (Latin America), this achieving strengthening and increasing commercial relationships with retailers (Walmart, Soriana, City Fresco, Chedraui, Casa Ley, etc. as well as obtaining and developing distributors outside of the country in the territories of Central, the Caribbean and South America. • Perform the analysis of the commercial situation, distribution strategy, portfolio, prices, profits, promotion, merchandising and restructuring of the sales department.• Increase revenue for the retail channel compared to previous years and increase the contribution of the main account by 23 pts. through portfolio management and promotion initiatives. • Define monthly volumes by analyzing past sales, market, chain, etc., working together with operations and logistics to ensure product availability. • Ensure double-digit savings in functional expenses by creating a new structure and service model. • Achieve the increase of the horizontal distribution of the Dorosol brand in the category of bath tablets through the negotiation of more stores in all WM formats. • Implement differentiation programs to improve customer profitability, which allowed increasing the number of listed products.

México

• Develop and implement strategies to increase business volume with captive clients and close new deals in applications with groups with which there were no commercial relationships. • Develop BI databases to design strategic plan (market, customer, applications, competitors, market positioning, competitive advantages, business model). • Develop and lead a strategic plan for Mexico (approach model, strategies, resources, times, etc.). Directly strengthen strategic accounts such as: Coca Cola, Pepsico, Femsa beer, Danone, Campbells, Herdez, Pepsi GEPP, Grupo Modelo, Grupo Jumex, Pepsi Bottling Group (PBC). Etc. Manage logistical, technical, marketing and technological resources, adapted to the needs of customers. • I met the sales goals set in the budget and quota with 10% above the commitment. • Lead and develop a team of 12 regional managers, to ensure the monitoring and fulfillment of objectives.

Cuidad De México

• Lead the implementation of commercial and operational strategies to ensure the increased distribution of products, cataloging and positioning of new developments in the assigned countries. • Consolidate new distribution contracts in Central America (Guatemala, Costa Rica, Panama) and some Caribbean countries (Jamaica, Bahamas) through which I managed to market the brands that Monarch Beverages had assigned to each territory. • Lead production, transportation and customs agents within the United States and at the same time in the countries where each client was located. • Develop exclusive businesses for the sale of concentrates to prepare bottled soft drinks (four brands of cola flavored soft drinks and two orange and apple flavored soft drinks). • I increased sales volumes in the concentrate projects, through an administration with the maximum efficiency of the logistic process of the product, with the companies with which I obtained contracts: Casa Herradura, New Mix product, San Bernardino Bottler (Guatemala) Nesbitt's product.

Development of annual plans, negotiating the growth objectives and goals by category with the client. Introduction of new products, special events and growth, price and promotional strategies. • Development of annual budgets with monthly revisions as far as expense per client is concerned, analyzing costs and profitability for the chain, assuring its fulfillment and controlling expenses. • Catalog maintenance for each type of format, according to the kind of consumer and strategy of each format, registering in and outs and making the corresponding changes.• Planning and negotiation of special seasons with the client’s support in Marketing in the realization of promotions proposed by this area. In charge of following up to assure its execution, reporting results against proposed objectives. • Management of the entire sales force in Mexico City. Development of monthly volumes analyzing past sales, the market, the chain, etc., working in conjunction with Operations and Logistics to insure availability of the product.

Key Account Manager (WALMEX, Casa Ley, Comercial Mexicana, Chedraui)Attain the annual sales objective, control and supervise the sales force with a total of 95 salespersons, 4 sales supervisors and 45 union distribution people. Administer and put into action the monthly budget for events and promotional activities. Achievements: • Increase, fulfillment and development of a vertical growth of the sales volumes compared to the results at the beginning of my management. • Development of annual plans by negotiating with the clients the growth objectives and goals by category, introduction of new products, special events and growth, price and promotion strategies, • Development of annual budgets with monthly revisions as far as the expense per client is concerned, analyzing costs and profitability for the chain, assuring its fulfillment and controlling expenses. • Catalog maintenance for each type of format, according to the kind of consumer and strategy for each format, registering in and outs and making the corresponding changes.• Management of the necessary information of the chains such as objectives, priorities, activities and processes to the sales force in order to maintain or improve the level of service, satisfying the needs of the clients.

Bachelor Of Business Administration (B.B.A.)

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