Sandra Guevara Email & Phone Number

Eastbourne, East Sussex, Gb

Boca Raton, Florida, Us

- Strategic Revenue Enhancement: Designed and executed a comprehensive annual compensation plan, introduced month-to-month contracts, and established monthly sales quotas. These initiatives were pivotal in navigating the challenges posed by the COVID-19 pandemic.- Effective Sales Model Transformation: Strategically shifted the sales model towards key verticals and cornerstone accounts, resulting in a remarkable reduction of churn from 4% to 2.5% within 12 months, showcasing adaptability and resilience in a dynamic market environment.- Optimization of Business Strategies: Project managed business growth initiatives that increased auto, home services, and animal services segments from $650k to $2M within 12 months.- Insightful Reporting and Analysis: Produced comprehensive annual, monthly, and quarterly sales reports for both Sales and Executive Leadership, providing critical insights into portfolio performance and sales trends that supported informed decision-making at the executive level.- Performance-Driven Incentive Programs: Devised and implemented a highly successful sales incentive program that drove a 15% increase in sales team productivity within the inaugural quarter, demonstrating a keen understanding of motivational drivers within the sales force.- Data-Driven Optimization: Analyzed sales performance data to identify areas for account executive improvement, resulting in ~$100k ARR in upsell opportunities. Leveraged insights to refine sales strategies and enhance revenue generation capabilities, showcasing a commitment to continuous improvement and results-driven decision-making.

- Strategic Reporting and Analysis: Generated comprehensive reports including QBRs, Annual Pipeline Forecasts, Monthly Sales Forecasts, and Product Forecasts for clients, Sales Leadership, and Executive Leadership. Leveraged analytical insights to achieve forecast accuracy within 5%, supporting executive decision-making.- Proactive Sales Optimization: Proactively identified and addressed opportunities for improvement throughout the sales funnel. Collaborated with sales leaders to identify bottlenecks, inconsistencies, and prioritize areas for enhancement, ensuring streamlined operations and maximizing revenue potential.- Salesforce Expertise: Served as the primary point of contact for Salesforce administrative engagement, overseeing the development and implementation of Salesforce workflows, automations, and dashboards. Ensured the integrity of SalesForce reports and dashboards, optimizing data accuracy and usability.- Sales Support Leadership: Directed administrative and product support functions within the Sales Organization, overseeing Sales Support, Lead Administrators, and Product Specialists. Supported a $365M revenue business unit, ensuring operational excellence and alignment with business objectives.- Expansion and Process Improvement: Launched an expanded sales support team in Utah to bolster support for OpenEdge's North America sales teams. Collaborated with Sales Leadership and Underwriting to improve application processing time, enhancing the overall customer experience and driving efficiency.

- Managed a merchant support team comprised of Sales Support Specialists, Pricing Analysts, and Product Specialists designed to support over .- Developed and executed a dual onboarding process customized for the external agent channel, expediting the onboarding of onsite merchants.- Key contributor in the project planning and development of PayPros’ first online boarding process tool.

Bachelor Of Arts In English & Spanish Literature

Tesol Certification, Certified To Teach English To Speakers Of Other Languages