Gustavo Ferreira Silva Email & Phone Number

São Paulo, São Paulo, Brasil

As a Product Manager at HUB3 – part of the Nelogica ecosystem in partnership with B3 – I oversee all product journeys within the app. HUB3 is a completely FREE project designed to democratize access to financial markets, offering an integrated experience with a unified asset portfolio, up-to-date financial news, educational courses tailored to various investor profiles, and more.Key Achievements:- NPS Increase: Focused on enhancing user experience, I drove monthly NPS growth from 29 to 45.- Boosted Activation (+40%): Identifying the need to improve the registration journey, I led usability testing and prioritized the launch of SSO login and Freemium access, resulting in a significant boost in activation (effective registrations).- Data-Driven Strategy: After two months, I took on data leadership for the project, conducting multivariate studies to identify and attract the ideal audience, strengthening our base’s engagement and segmentation.

São Paulo, São Paulo, Brazil

I conduct rapid hypothesis validation through Discoverys, MVPs, PoCs, and tests (A/B, fake door, backtest, etc.). My focus is on reducing uncertainties and providing data/insights on the real impact of initiatives before they are prioritized in the Product and Technology roadmap.I have worked in various Business Units, such as Home, AutoFin, and AutoEquity. Currently, I lead the product team's efforts in revamping the Creditas Auto product, where we are implementing various initiatives to achieve Product Market Fit.Key Achievements:Home: Reduced lead time in the legal stage by 35% by implementing a Low Code automation PoC to replace manual acquisition of digital documents.Home: Implemented a feature that generated net savings of ~R$210k/month by validating through A/B testing that there were no negative impacts on conversion from a variable fee billing model.Home: Achieved a 4% increase in E2E conversion of the test profile by testing different automated messages to enhance the journey and make it more automated.AutoFin: Achieved an E2E conversion x11 higher than the control group from a base of discarded leads, thanks to the implementation of a faster experience.

São Paulo, São Paulo, Brazil

As the focal point in a multidisciplinary team comprising over 4 individuals from different areas, including IT, Human Resources, Marketing, and Sales, I was tasked with instilling a culture of innovation throughout the Brazilian branch.My primary responsibility was to propose and manage innovative projects, as well as to prospect, negotiate, and contract startups capable of bringing innovation to the organization. I successfully led innovative projects, working closely with other team members to ensure our objectives were met.Among the impactful initiatives in which I had the privilege to participate, I highlight the implementation of an AI-powered Chatbot focused on handling customer service inquiries and also a Hackathon tailored for university students. The goal was to conceive and develop a solution in the healthcare sector.

São Paulo, São Paulo, Brazil

My role was to assist employees with various issues related to their work equipment and anticipate potential problems, taking preventive measures to mitigate them.Additionally, I managed the company's IT equipment inventory, ensuring that employees had access to the necessary tools for efficient task execution. I developed and maintained KPIs for the department, monitoring and assessing the quality of the provided service while identifying improvement opportunities.To enhance technical support efficiency, I created training manuals for department activities, aiming to reduce response time and provide more autonomy to clients. I also conducted employee training when necessary, ensuring that the team stayed up-to-date with technologies and processes.

Diadema, São Paulo, Brazil

I was responsible for developing and designing security features for notarial prints across Brazil.Additionally, I created advertising materials for the company and edited images, utilizing the best techniques and tools available to ensure the quality of the work. I also had the responsibility of planning and managing the print production process, ensuring quality and adherence to established deadlines.I had the opportunity to develop skills in graphic design, focusing on print security and advertising communication.My experience as a Graphic Designer allowed me to cultivate skills in leadership, project management, and communication, while also refining my technical abilities in graphic design, image editing, and layout.

Bachelor Degree, Computer Science

Bachelor Degree, Science And Technology

Technical Education, Computer Science