Performance Specialist in a dynamic global marketing agency, with accounts in the United States, Europe, and Latin America across a diverse range of business areas, both B2C and B2B. I develop marketing strategies to boost sales and increase ROI through:Paid Media: Planning, configuring, tracking, and optimizing Google Ads, Meta Ads, Display & Video 360, MediaMath, Pinterest Ads, LinkedIn Ads, and TikTok Ads. I present monthly reports, define attribution models, and set up and analyze customized Dashboards via Looker Studio and similar tools. Advanced skills in using Programmatic Media tools such as Display & Video 360 and Search Ads 360. Through these platforms, I can create and execute highly targeted, high-performance digital advertising campaigns. I am also proficient in using Media Math, which allows me to optimize advertising campaigns and maximize their impact. Expertise in Customer Data Platform (CDP) and Data Management Platform (DMP). I have hands-on experience using tools like Tail Target and Navegg, which allow me to collect, organize, and analyze customer data in real-time.SEO: Setting up and applying SEO techniques to enhance the organic performance of websites. I analyze and report via SEMRush, monitor keywords, create backlinks, and plan blog content. Throughout my career, I've achieved several successful cases by positioning various company websites on the first page of Google.Web Development: I use my programming skills in HTML, PHP, CSS, JS, as well as my proficiency in WordPress to boost the performance of the websites I manage. I create user-friendly interfaces, analyze design and structure with tools like heat maps, to improve user experience and increase conversion rates.Analytics: I set up, tag, and search for insights through Google Analytics (GA4), aiming to track the most relevant metrics and KPIs for each business type and guide decision-making.