Guglielmo Carfagnini

Guglielmo Carfagnini Email and Phone Number

Digital Marketing Consultant | Event organizer | Web advertising expert @ XTERRA Global
Guglielmo Carfagnini's Location
Sulmona, Abruzzi, Italy, Italy
Guglielmo Carfagnini's Contact Details

Guglielmo Carfagnini work email

Guglielmo Carfagnini personal email

n/a
About Guglielmo Carfagnini

Digital marketing professional with a strong passion for organizing sports and entertainment events, currently serving as Digital Marketing Manager at XTERRA. I lead paid advertising for the entire world tour, manage brand content, and oversee the organization of the XTERRA World Championship event. I am the founder of Willab, my digital agency established in 2015, specializing in marketing campaigns and web solutions for small businesses and tourism organizations.With extensive experience in design and digital marketing strategies, I hold degrees in marketing and business communication, along with advanced expertise in Growth Hacking and Digital Transformation. Driven by a love for travel and innovation, I am dedicated to crafting impactful experiences and helping businesses thrive.

Guglielmo Carfagnini's Current Company Details
XTERRA Global

Xterra Global

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Digital Marketing Consultant | Event organizer | Web advertising expert
Guglielmo Carfagnini Work Experience Details
  • Xterra Global
    Digital Marketing Manager
    Xterra Global Nov 2021 - Present
    Taipei, Città Di Taipei, Taiwan
    As the Paid Advertising Lead for XTERRA's global digital marketing team, I oversee the strategy and execution of paid media campaigns across all regions, including the Americas, EMEA, and APAC. I support the overall digital strategy by managing campaigns at every stage of the marketing funnel, from awareness to conversion, ensuring alignment with brand goals and regional objectives. My role includes optimizing performance across multiple platforms, analyzing campaign data, and collaborating with cross-functional teams to drive engagement, increase ROI, and enhance the global presence of the XTERRA brand.
  • Xterra
    Event Organizer
    Xterra 2020 - Present
    I managed and coordinated all logistical and organizational operations for the XTERRA World Championship editions in Molveno, Trentino (2022, 2023, 2024). My responsibilities included overseeing the entire event cycle, from planning to execution, ensuring that all activities were carried out in line with XTERRA's international standards. I led the operations team, managed suppliers and local partners, and ensured the event's success through detailed oversight of infrastructure, safety, and participant experience. Additionally, I worked closely with institutional and commercial stakeholders, maximizing the event's impact on the region and managing all aspects of communication, marketing, and promotion.
  • Willab Studio
    Digital Marketing Manager
    Willab Studio Nov 2015 - Present
    Italia
    As the founder of Willab Studio, based in Abruzzo, I lead a digital agency specialized in developing comprehensive digital marketing strategies, social media management, and the creation of e-commerce and institutional websites for small and medium-sized enterprises (SMEs), organizations, and events. Willab Studio provides a 360-degree range of digital services, offering tailored solutions that support the growth of small businesses. Our approach combines local expertise with a global perspective, ensuring that our clients benefit from both strategic vision and cutting-edge execution in the digital space.
  • Localevolution
    President
    Localevolution Jun 2018 - Present
    Italy
    As Co-Founder and President of LocalEvolution, a social promotion association, I primarily focus on marketing and communication strategies for our initiatives, while providing oversight on other key activities. We are dedicated to organizing events and projects that promote sustainable tourism development, including managing Erasmus+ and other EU-funded programs. My role involves crafting and executing communication campaigns that align with project goals, ensuring visibility and engagement with target audiences. I also oversee collaboration with stakeholders and manage relationships with national and European partners, supporting the overall success of our projects and their contribution to the long-term development of tourism destinations.

Guglielmo Carfagnini Skills

Marketing Social Media Social Media Marketing Graphic Design Progettazione Grafica Pubbliche Relazioni Web Marketing Brand Management Marketing Communication Marketing Online Event Management Food And Beverage Business Strategy Content Strategy Blog Marketing Tourism Marketing Google Analytics Landing Page Optimization Strategia Di Marketing Seo Web Design Photoshop Marketing Digitale Management

Guglielmo Carfagnini Education Details

Frequently Asked Questions about Guglielmo Carfagnini

What company does Guglielmo Carfagnini work for?

Guglielmo Carfagnini works for Xterra Global

What is Guglielmo Carfagnini's role at the current company?

Guglielmo Carfagnini's current role is Digital Marketing Consultant | Event organizer | Web advertising expert.

What is Guglielmo Carfagnini's email address?

Guglielmo Carfagnini's email address is g.****@****lice.it

What schools did Guglielmo Carfagnini attend?

Guglielmo Carfagnini attended 24ore Business School, Talent Garden Innovation School, Libera Università 'maria Ss Assunta'.

What skills is Guglielmo Carfagnini known for?

Guglielmo Carfagnini has skills like Marketing, Social Media, Social Media Marketing, Graphic Design, Progettazione Grafica, Pubbliche Relazioni, Web Marketing, Brand Management, Marketing Communication, Marketing Online, Event Management, Food And Beverage.

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