Gugu Sithole-Tyali Email & Phone Number

Johannesburg, GP, ZA

Johannesburg Area, South Africa

Managing client relationships and building long-term partnerships with key (creative and tech) suppliersGenerating new business and identifying growth opportunities within current client contractsDeveloping the Sprout consultants-based teamOverseeing PR campaigns from creative brief to implementation and deliveryTaking ownership of storytelling with new.

Design and implement PR strategies that cultivate relationships with media, engage various key (internal and external) stakeholders, and boost brand awareness.Key responsibilities include (but are not limited to) the following:Establishing and driving a multi-channel communications strategyCrafting and managing all communications material -- long-tail.

Cape Town Area, South Africa

Driving communication strategy for the Singita group - internally and externallyActively maintaining relationships with media and influencersActing as the group liaison to the PR agencies representing Singita in the US, UK, Europe and East AfricaDrafting and maintaining all press materialsWriting for multiple brand platforms/channels such as the website.

Cape Town, Western Cape, South Africa

Drive awareness of talentDevelop and manage the execution of publicity campaigns Build and maintain strong relationships with relevant media and influencersEffectively recommend, hire and manage external suppliers Keep current on trends, issues and news about both the business and consumer worlds of music and entertainmentManage relationships with agents.

Cape Town Area, South Africa

Internal:Manage company brand and reputationMedia relations on behalf of senior agency reps in order to secure features Ensure that all opportunities for the Group MD are fully vettedDrive corporate strategy and message development, pitch and announcement strategiesDevelop internal publications such as newsletters, email announcements, online, etc.Social.

Waverley Business Park, Observatory

Strategy: Formulating an in-depth understanding of the company's business strategy and translating that into an effective public relations plan and communication strategy to achieve company goalsExternal clients: Working closely with the relevant personnel and marketing department in providing a holistic communications offering to clientsMedia management.

Cape Town Area, South Africa

Responsible for taking client campaigns from concept to execution. This included the management of the budget, production teams, suppliers and the final event, in order to meet the client's objectives.Key campaigns: World's first floating vending machine (Lipton Ice Tea), World's first pop-up skate park (Mountain Dew), etc.

Cape Town Area, South Africa

PublicityWeb PRBrand and product launchesEvent managementNew business developmen

Cape Town Area, South Africa

Contract position: Research and strategic public relations support to Senior Spark colleagues in San Francisco, New York and London

Cape Town Area, South Africa

In order to gain and sustain viewership, as well as increase audience ratings and share, as a department we were responsible for strategically marketing the channel’s programming by means of researched information. Responsibilities included:Creating daily transmission schedulesPromotion planning and meeting contractual agreements (radio and TV)Creating.

Cape Town Area, South Africa

Client relationship maintenanceLiaising with mediaProject managementCommunication management on behalf of clientsMedia training and monitoringGeneral office administration

Planning in-store campaignsTraining and managing promotions staff across the Western Cape regionLiaising with store managers in the setup of marketing materials and visual merchandisingMaintaining warehouse stockReporting on outcomes of promotional campaigns

Appointed to assist with secretariat, media and PR functions for the Nobel Square Project – a partnership between the Provincial Government and V&A Waterfront, paying tribute to South Africa’s four Nobel Peace Prize Laureates through sculpture.

Certificate, Digital Marketing

Introduction To Design Thinking

Diploma In Advertising, Advertising

Education record