• Assisted in campaign planning and execution, including tracking and managing campaign timelines.• Collaborated with internal and external stakeholders, including agencies and cross-departmental colleagues, to ensure fulfilment of campaign deliverables.• Reviewed content and provided constructive feedback to improve user experience and clarity of content.• Crafted and edited copy for various platforms and materials, including social media posts, documents, in-app push notifications, websites (HPB Vending Machine Locations GoWhere, Healthy 365 App, HPB fitness tracker and National Steps Challenge). • Designed visuals for the HPB Vending Machine Locations GoWhere site and H365 in-app banners.• Acted as the primary liaison and project lead during my supervisor's absence, ensuring continuity and effective communication, particularly during the successful launch of the HPB fitness tracker website on 18 September.• Created an onboarding deck for the new creative agency, including the organization chart, clearance process framework, marketing calendar, campaigns details and budget overview to facilitate a smooth introduction to the team.• Created a go.gov mastersheet for easy tracking of the go.gov links created.Projects Handled:• Launch of Fitness Tracker Vending Machine Campaign• Healthy 365 Always On Social Post• Health and Wellness Series (Healthy 365 app content)• Ad hoc Website Updates

• Assist in providing the best customer experience, including speaking to customers, offering advice, and giving recommendations on colour, fit, and silhouette to best suit their needs.• Provide a seamless shopping experience and ensure that all merchandise is available in all colours, sizes, and quantities on the floor.• Prepare and upkeep a clean shopping environment on the floor and at the fitting rooms.• Ensure that all clothing on the sales floor and mannequin is neatly displayed and ironed.• Receive and process new stock, replenishments, transfers, as well as support all stocktake exercises.• Manage transactions with customers using cash registers. Ensure that the scanning of goods and pricing is accurate and collecting payments whether in cash or credit.

• Conceptualised, planned, filmed and edited 5 months worth of TikTok contents (~60 videos) using capcut• Acted as the talent for the content as well

• Crafted and implemented marketing strategies and tactics targeted at generating student interest and engagement.• Managed the creation and publicity of marketing and event collateral, such as banners, eDMs, Posters, Lift Lobbies and Monitors, e-newsletters.• Successfully oversaw publicity channels such as Email, Telegram and Student Portal. Achieving a substantial increase of 1,000 Telegram subscribers within 6 months.• Revamped the official SUSS Career Development website to provide an enhanced user interface experience.• Conceptualised and designed event and publicity materials for the Keys to Career SUcceSS event, along with developing publicity strategies. Surpassing the initial target, the event attracted more than 100 attendees. • Played a pivotal role in conceptualising and designing publicity materials, along with developing strategies to promote the SUSS Career Fair 2024. Notably, the event exceeded the attendance of SUSS Career Fair 2023, drawing in more than 1000 attendees.

• Raised awareness and provided public education on various blood-related diseases, including Leukaemia and Lymphoma, through recruitment event at SUSS on 15 and 16 February 2023, and again in 2024. Successfully recruited an impressive 150 new donors during the event.• Managed the creation and publicity of marketing and event collaterals.• Designed marketing and event collaterals, including eDMs, Posters, Lift Lobbies and Monitors.

• Served as the liaison between clients, and the internal creative department for more than 100 projects, ensuring effective communication of clients' needs, project scope and deliverables.• Act as the primary point of contact for 15 clients.• Provided support in the day-to-day operations of client accounts.• Managed and oversee agency workflow and timelines to ensure timely delivery of projects, including notables ones such as Corelle & Pyrex FairPrice Loyalty Program and Winnie The Pooh x FairPrice Collection.• Generated cost estimates and invoices for clients' projects.• Developed monthly marketing strategy pitches for su:m37°, History of Whoo and Corelle Brands.• Managed su:m37°, History of Whoo, and Corelle Brands' social media accounts, successfully increasing followers and engagement rates by more than 20%. • Prepared monthly social media analysis report for su:m37°, History of Whoo and Corelle Brands.

• Conducted training sessions for employees in 13 countries as a member of the Human Resource Learning and Development team.• Organised a highly impactful Idea Generation workshop involving 100 employees to brainstorm and implement ideas for enhanced work efficiency and performance as a core team member of the HRSSC Singapore team. • Prepared monthly headcount dashboards and reports for 12 Asia Pacific countries, enabling in-depth analysis and reporting on key HR performance indicators. • Ensured the cleanliness and accuracy of data for these 12 Asia Pacific countries.