The human brain is a crazy place, and there are two things that fascinate me most about product and design marketing. First: the concept of consumer logic and how rational yet irrational it can be. And second: the challenge of communicating in a way that persuades and convinces consumers always requires optimization so you're optimizing for something that is both rational and irrational.I apply the same thinking in product marketing that I also apply in leadership, because whether you're connecting with consumers or with your team, you're connecting with the fun irrationality of their logic-in order to bring ideas together, influence an outcome, and also optimize and scale for future growth.