Gui Rossi Email & Phone Number

Sydney, Nsw, Au

Sydney, Australia

Sydney, New South Wales, Australia

MERCHANDISING- Define Long Term Merchandising strategy for Australia and New Zealand by identifying areas of growth, targets, future risks, and opportunities.- Use market and consumer knowledge to define a full range of products for Australia, as well as segmentation and pricing strategies that maximize sales opportunities in all channels while aligning margins with targets.- Own the Go-To-Market strategy, ensuring alignment between the sales plan, marketing strategy, and distribution plan.DEMAND PLANNING- Oversees the top-down and bottom-up long-range demand forecast process, ensuring alignment with strategic financial targets and managing the consolidation of demand forecasts.- Reconciles long, medium, and short-range forecasts with capacity and financial plans.- Oversees the Sales and Operations Planning process (S&OP), ensuring alignment between the demand plan and strategic targets, and between the demand plan and supply.- Defines targets and ensures effective execution of the buy process and inventory management in line with the long-term growth strategy by category and inventory level targets.TEAM SPORTS- Drive end-to-end development to deliver best-in-class game day, training and travel kits to Sydney FC and Essendon FC.

São Paulo, Brazil

- Developed the Product/Merchandising area during the beginning of Under Armour's operation in Brazil.- Defined the strategic plan for Merchandising in Brazil.- Led the Local-for-Local project, driving local product development initiatives.- Built the best Under Armour assortment for Brazil, aligned with the overall global merchandising plan.- Influenced Regional and Global teams to defend local interests.- Briefed and executed product assortments for top Brazilian football clubs.- Defined retail prices considering the competitive landscape and cost scenario.- Co-led the go-to-market process, partnering with Sales and Marketing counterparts to define key seasonal stories, channel strategy, and develop the brand’s approach to seasonal sell-in.

- Responsible for Basketball, Tennis and Young Athletes categories.- Build competition analysis. - Manage the line planning, define prices and ensure health gross margins.- Coordinate product color flow per month aligned with the global merchandising plan.- Build customized assortments to different channels.- Identify must win doors and leverage the assortment.

- Havaianas Unisex and Men global lines.- Identify global opportunities and brief the design team.- Build business cases for new developments.- Define prices aligned with the market practice ensuring sustainable gross margin.- Provide global Go To Market tool package.- Build volume forecast aligned with sales data history.- Track production aligning with delivery needs.- Responsible for samples global production.- Led the development for a new sustainable flip flop hanger and hang tag for Havaianas USA and Europe.

- Main contact with the advertisement agency.- Responsible for coordinating the catalogue and look book production.- Prepare tradeshows stands and ensure the best visual merchandising.