Gui Serrano Email & Phone Number

Boston, MA, US

Woonsocket, RI, US

Woonsocket, RI, US

• Led multiple acquisitions across CVS's Business Units. Transaction experience include health insurance plans, health care providers, specialty pharmacy and others.
• Conduct market research focused on identifying target companies for potential acquisitions
• Develop financial statements projections and valuation for acquisitions and divestiture targets
• Lead due diligence processes across all corporate functions and operations
• Coordinate investment committee reviews of proposed transactions
• Coordinate production and negotiation of transaction documentation such as Stock Purchase Agreements, Sales and Purchase Agreements, License Use Agreements, Joint Venture Agreements, Asset Purchase Agreements.

Woonsocket, RI, US

• Led end to end M&A processes, including research, origination, strategic analysis, landscape analysis, financial analysis, due diligence, negotiation of terms, transaction agreements and regulatory approvals.
• Managed the business and led the divestiture of Onofre, a Brazilian pharmacy chain controlled by CVS.
• Integration Management Office lead for the Aetna acquisition. Managed the integration of eleven corporate functions and supported a medical cost reduction initiative.

Woonsocket, RI, US

• Integration Management Office Lead in the Aetna acquisition for G&A functions such as Marketing, Digital, Analytics, Medical Affairs, Government Affairs, Communications, Corporate Strategy & Corporate Development. Work.
• Integration Management Office co-lead for a new workstream that is forecasted to deliver north of $150M in medical cost savings via the combination of both companies' capabilities.
• Research, analyze, execute and advise senior executives on M&A deals to improve CVS Health competitive positioning across all business units (retail, pharmacy, PBM, providers)

Woonsocket, RI, US

• Managed all aspects of the store brand CVS Health, a $2.5B business with products in all OTC categories that I have helped grow $51M in 2017.
• Developed a 3-year strategy plan for CVS Health, forecasted to deliver incremental $54M in sales 2018. The plan was adopted by leadership as the standard for all other brand strategy plans.
• Led large promotional events for store brands in all three business units
• Analytics Center of excellence - Developed a comprehensive dashboard in Tableau that compiles the most relevant KPI for all 18 brands of the Store Brands portfolio, facilitating decision making and reporting.
• Finance center of excellence - Developed and led the Store Brands, brand P&L reporting.

Woonsocket, RI, US

• Managed the brands Promise Organic, Blade and Nuance Salma Hayek, delivering over $42M in sales in 2016
• Created and executed marketing plans for CVS Health in baby care, sun care, oral health and acne. These categories delivered $250M in sales in 2016, 4% above budget.
• Managed packaging development for new and refreshed items (~250/year) in all categories mentioned above.
• Led the center of excellence for Analytics, Digital ads and fixture development in store brands.

São Caetano, São Paulo, BR

Woonsocket, RI, US

• Led the development and execution of $4.2M fixture rollout to 3,200 stores as part of the MUA brand launch.
• Managed the procurement team on the above-mentioned program, achieving $450k in savings.
• Created a six-month launch marketing plan for Promise Organic, a skin care brand estimated to deliver $2M in 2016.
• Analyzed promotional records, identifying best performing strategies and recommended changes for 2016.

Campinas, São Paulo, BR

• Created, developed and led the franchising department, which became the fastest growing segment of the company.
• Structured and managed the wholesale department, taking the brand to over 80 new POS.
• Launched the company online store, which doubled its revenue under my management.
• Doubled the number of brick-and-mortar stores, increasing by 18% annually the comparable store sales.

Campinas, São Paulo, BR

• Led the implementation of the company loyalty program, MM Passport.
• Directed the production of all marketing collateral, such as magazines, catalogs, imagery and print/digital assets.
• Developed and managed omnichannel campaigns that included in-store, social, digital, radio and print.
• Led personalization campaigns based on advanced data mining, improving the average ROI by 45%.
• Delivered 16% CAGR as result of the marketing plan that I developed and implemented.

Campinas, São Paulo, BR

• Led a team through a new area in genome research, discovering genes that control oxidative stress. This initiated a new area of research in which four PhD students worked.
• Controlled the project budget, led sourcing of materials, and reported status updates to the Genetics department.

Master Of Business Administration (M.B.A.), Corporate Finance

Master'S Degree, Genetics And Molecular Biology

Bachelor'S Degree, Biology/Biological Sciences, General