Gui Serrano Email and Phone Number
Boston, MA, US
Gui Serrano's Location
Greater Boston, United States, United States
Gui Serrano's Contact Details
Gui Serrano work email
- Valid
- Valid
- Valid
Gui Serrano personal email
n/a
Gui Serrano phone numbers
About Gui Serrano
Experienced Corporate Strategy and Development professional with a successful track record in health care, retail and biotech.
Gui Serrano's Current Company Details
Gui Serrano Work Experience Details
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Avp, Corporate Development And M And ACvs HealthBoston, Ma, Us
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Avp, Corporate Development And M&ACvs Health Sep 2022 - PresentWoonsocket, Ri, Us -
Executive Director, Corporate Strategy And DevelopmentCvs Health Dec 2021 - Sep 2022Woonsocket, Ri, UsLed multiple acquisitions across CVS's Business Units. Transaction experience include health insurance plans, health care providers, specialty pharmacy and others. • Conduct market research focused on identifying target companies for potential acquisitions• Develop financial statements projections and valuation for acquisitions and divestiture targets• Lead due diligence processes across all corporate functions and operations• Coordinate investment committee reviews of proposed transactions• Coordinate production and negotiation of transaction documentation such as Stock Purchase Agreements, Sales and Purchase Agreements, License Use Agreements, Joint Venture Agreements, Asset Purchase Agreements, Transition Service Agreements, Collaboration Agreements among other common transaction agreements• Collaborate with business units’ leaders to develop integration and separation plans• Contribute to the enterprise inorganic growth strategic planning process, determining priority areas, capital and resource allocation
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Senior Director, Corporate DevelopmentCvs Health May 2019 - Nov 2021Woonsocket, Ri, UsLed end to end M&A processes, including research, origination, strategic analysis, landscape analysis, financial analysis, due diligence, negotiation of terms, transaction agreements and regulatory approvals.• Managed the business and led the divestiture of Onofre, a Brazilian pharmacy chain controlled by CVS. • Integration Management Office lead for the Aetna acquisition. Managed the integration of eleven corporate functions and supported a medical cost reduction initiative.
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Director, Corporate DevelopmentCvs Health Jan 2018 - Apr 2019Woonsocket, Ri, Us• Integration Management Office Lead in the Aetna acquisition for G&A functions such as Marketing, Digital, Analytics, Medical Affairs, Government Affairs, Communications, Corporate Strategy & Corporate Development. Work directly with senior executives from both companies to deliver on synergy opportunities and implement the optimal operating model.• Integration Management Office co-lead for a new workstream that is forecasted to deliver north of $150M in medical cost savings via the combination of both companies' capabilities.• Research, analyze, execute and advise senior executives on M&A deals to improve CVS Health competitive positioning across all business units (retail, pharmacy, PBM, providers)
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Executive Advisor - Merchandising And Private Label StrategyCvs Health Jun 2017 - Jan 2018Woonsocket, Ri, Us• Managed all aspects of the store brand CVS Health, a $2.5B business with products in all OTC categories that I have helped grow $51M in 2017.• Developed a 3-year strategy plan for CVS Health, forecasted to deliver incremental $54M in sales 2018. The plan was adopted by leadership as the standard for all other brand strategy plans. • Led large promotional events for store brands in all three business units• Analytics Center of excellence - Developed a comprehensive dashboard in Tableau that compiles the most relevant KPI for all 18 brands of the Store Brands portfolio, facilitating decision making and reporting.• Finance center of excellence - Developed and led the Store Brands, brand P&L reporting.
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Sr Advisor - MerchandisingCvs Health Jun 2016 - May 2017Woonsocket, Ri, Us• Managed the brands Promise Organic, Blade and Nuance Salma Hayek, delivering over $42M in sales in 2016• Created and executed marketing plans for CVS Health in baby care, sun care, oral health and acne. These categories delivered $250M in sales in 2016, 4% above budget.• Managed packaging development for new and refreshed items (~250/year) in all categories mentioned above.• Led the center of excellence for Analytics, Digital ads and fixture development in store brands.
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Member Board Of DirectorsVidalink Do Brasil Sa Mar 2019 - PresentSão Caetano, São Paulo, Br -
Store Brands StrategyCvs Health Jun 2015 - Aug 2015Woonsocket, Ri, Us• Led the development and execution of $4.2M fixture rollout to 3,200 stores as part of the MUA brand launch.• Managed the procurement team on the above-mentioned program, achieving $450k in savings.• Created a six-month launch marketing plan for Promise Organic, a skin care brand estimated to deliver $2M in 2016. • Analyzed promotional records, identifying best performing strategies and recommended changes for 2016.
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Director Of Business DevelopmentMarcia Mello Jul 2011 - Jun 2014Campinas, São Paulo, Br• Created, developed and led the franchising department, which became the fastest growing segment of the company. • Structured and managed the wholesale department, taking the brand to over 80 new POS.• Launched the company online store, which doubled its revenue under my management.• Doubled the number of brick-and-mortar stores, increasing by 18% annually the comparable store sales. -
Strategy And Marketing ManagerMarcia Mello Aug 2009 - Jun 2012Campinas, São Paulo, Br• Led the implementation of the company loyalty program, MM Passport. • Directed the production of all marketing collateral, such as magazines, catalogs, imagery and print/digital assets.• Developed and managed omnichannel campaigns that included in-store, social, digital, radio and print.• Led personalization campaigns based on advanced data mining, improving the average ROI by 45%. • Delivered 16% CAGR as result of the marketing plan that I developed and implemented.
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Researcher In Molecular BiologyCbmeg Mar 2007 - Jul 2009Campinas, São Paulo, Br• Led a team through a new area in genome research, discovering genes that control oxidative stress. This initiated a new area of research in which four PhD students worked.• Controlled the project budget, led sourcing of materials, and reported status updates to the Genetics department.
Gui Serrano Skills
Business Planning
Business Strategy
Negotiation
Marketing Strategy
Strategic Planning
Marketing
Market Analysis
Strategy
Market Research
New Business Development
Team Leadership
Competitive Analysis
Sales
Retail
Sales Management
Marketing Management
Entrepreneurship
Commercial Real Estate
Operations Management
Cross Functional Team Leadership
Market Planning
Product Marketing
Project Management
Brand Management
E Commerce
Leadership
Research
Data Analysis
Management
Microsoft Office
Tableau
Social Media Marketing
Microsoft Excel
Financial Statement Analysis
Corporate Finance
Microsoft Powerpoint
Microsoft Access
Gui Serrano Education Details
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Duke UniversityCorporate Finance -
Universidade Estadual De CampinasGenetics And Molecular Biology
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Universidade Estadual De CampinasGeneral
Frequently Asked Questions about Gui Serrano
What company does Gui Serrano work for?
Gui Serrano works for Cvs Health
What is Gui Serrano's role at the current company?
Gui Serrano's current role is AVP, Corporate Development and M and A.
What is Gui Serrano's email address?
Gui Serrano's email address is gu****@****uke.edu
What is Gui Serrano's direct phone number?
Gui Serrano's direct phone number is +191959*****
What schools did Gui Serrano attend?
Gui Serrano attended Duke University, Universidade Estadual De Campinas, Universidade Estadual De Campinas.
What are some of Gui Serrano's interests?
Gui Serrano has interest in Poverty Alleviation, Social Services, Children, Education.
What skills is Gui Serrano known for?
Gui Serrano has skills like Business Planning, Business Strategy, Negotiation, Marketing Strategy, Strategic Planning, Marketing, Market Analysis, Strategy, Market Research, New Business Development, Team Leadership, Competitive Analysis.
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