::: http://heronetwork.ioAt Hero Network we aim to build genuine connections between brands and consumers through authentic short-form video. Real people, real stories. Our innovative, fully remote video production engine transforms ordinary moments into compelling narratives, helping businesses engage with their communities on a deeper level.What sets us apart?• Cutting-edge tech with a human touch• Our collaborative approach - it’s easy and fun • We guide you to empower your video marketing• Fast turnaround times that no agency can beat

::: http://guidefreitas.comWith a blend of strategic thinking, creativity, and comprehensive design solutions, I help visionary companies shape distinct brands that resonate with their audiences, positioning them for success so they can focus on growing their business.Services include: Creative & Art Direction | Branding | Packaging | Print | Digital | UX & UI | Web | E-commerce

Projects involved collaboration with:• Trinity Western University• UBC Properties Trust• Ally Global Foundation• Phantom Screens• Sandstorm Gold Royalties• Exploitation Education Institute

::: From strategy to design and implementation, I have worked on branding, packaging and web projects across a wide range of brand assets, print and digital, for brands, including:• Naked Natural Foods• Herschel Supply Co.• Hardbite• Quail's Gate• Spread Em' Kitchen• BC Fresh• Drake Meats• Bucha Brew• Tribe ACV• Troika Developments• Swan Lake Market & Garden• Jerky in a Box• Predacor• Tayybeh• Stor-x• Canstar Restorations• Eocycle• Vision Pros

::: Handled creative projects from start to finish for international companies, helping them to increase their results through professional deliveries using a thorough knowledge of web design, branding, graphic design principals, composition, typography, colour theory and digital marketing.Most Recent Projects:» Roam & Wander . Travel Planning» Fount Trading» Hayat Residences• Worked on multiple briefs, delivering on time and within budget         • Meeting clients to understand and analyze needs as well as educate on practices     • Analyzed business goals, competitors and audience to define brand and web/digital positioning• Analyzed, defined and created information architecture, user flow, wireframes, layouts and prototypes for web projects• Designed responsive/mobile websites: HTML/CSS, CMS Wordpress and Squarespace• User-friendly designs that increased click rates and time duration on websites• Designed brand identities and visual system that translated the brand strategy• Designed printed and marketing collateral (online and offline)• Supported with digital marketing strategies that included: website, blog, social media channels, podcast, landing page, Google Adwords and email marketing campaign, in order to increase awareness, conversions and consistency trough the digital environment

::: Collaborated and designed on more than fifty Web, Digital, Branding and Graphic Design projects in the studio for companies from different segments of the industry in Brazil. This role allowed me to build a significant relationship with other professionals and clients in order to help them to increase their results through professional deliveries using a thorough knowledge of design and layout, typography, web design, digital marketing, strategic planning and effective communication. My role involved: » Leading specific activities and handling projects ranging from conception (strategy, information architecture, user flows, analysis of web and host requirements, interface design, visual identity and design system), to implementation (web development and performance tests, brand print and marketing collateral, digital and web communications, environmental design) » Worked on multiple briefs, delivering on time and within budget » Creating designs that have a strong unified message across all brand touchpoints » Liaising with external suppliers (web developers, hosts and printers) to realize the final output » Presenting work to clients and working directly with them to take briefs and iterate on the design » Defining web processes including site maps and wireframes; digital stylesheets, prototyping designs to present websites to clients and other developers, designing, developing and implementing responsive/mobile websites. » Mentoring other designers and cultivate their talent » Educating stakeholders on how to use their web solutions, brands, assets, and collateral materials, to ensure the correct use and consistency development

::: Freelance web and graphic designer, helping small to medium-sized businesses visually present their brand, website and marketing material in a strategic, stylish and pixel-perfect way. » Logos & Branding » Design & build websites in HTML/CSS and Wordpress. » Online marketing material: social media ads/posts/templates, banners, landing pages etc. » Print material: brochures, stationary, advertising, etc. » Illustrations for t-shirts

• Acting in the design and conduction of development programs (Corporate University, 360º Performance Evaluation, Internship Program, Welcome Program (for new Employees)).• Acting in project management and workflow design for Human Resources systems (Recruitment and Selection System, 360º Performance Evaluation System, Training System, Knowledge Management System (LMS) and T&D online Portals), being the focal point within the HR department next to IT department;• Managing e-learning development projects and its implementation through the LMS platform.• Acting in the design and/or redesign of Human Resources Development policies and processes.