Lead the Arla Foods Family Dairy Category in the Dominican Republic and support projects in Central America and the Caribbean that use the Milex brand. Direct Reports: • Responsible for the performance of the Milex and Arla brands • Develop the long-term brand strategy and annual plan in the DR and LATAM.• Develop communication summaries and marketing plans in the Region.• Determine the SKU portfolio for DR and LATAM.• Monitor the advertising agency market in terms of time, costs and excellence in execution.• Develop pricing and distribution strategy.• Manage the relationship, sales and distribution through assigned distributors

Lead the Arla Foods Children's Dairy Category in the Dominican Republic

Lead the operations of Nestlé's OOH (Out Of Home) business in the Dominican Republic and be the director of non-alcoholic beverages for the Caribbean region.Personnel in charge: 7 direct reports and 70 indirect reports.• Responsible for the development of the beverage category in the Caribbean with brands such as Orchard, Nescafé, Nestea and Nespresso.• Implementation of global and regional brand policies and directives. • Development and implementation of local marketing plans aligned with regional objectives.• Relationship management with Food Service Professionals.• Sales Management including prices, volumes, product portfolio, distribution, commercial promotions, etc. with the assistance of shared services.• Relationship management, sales and distribution through assigned distributors.• Demand planning in conjunction with the assigned demand planner.• Motivate, train and develop staff through strong staff development and management strategies.

• Develop and approve the long-term Brand Strategy and annual plan for English and Spanish Caribbean.. • Develop and final approve for communications briefs and marketing plans for regional projects (Infant Formulas)• Determine and approve SKU´s portfolio for Dominican Republic and Cuba.• Determine and approval of the annual Communication strategy• Monitor the market advertising agencies in terms of timing, cost and excellence in execution of the materials for the Health Care Professionals (HCP).• Develop and approve the Pricing and Distribution strategy• Contribute in the resolution of issues that concern product availability and/or Supply Chain logistics

• Develop and approve the long-term Brand Strategy and annual plan for English and Spanish Caribbean. • Present category results in global and regional business reviews• Develop and final approve for communications briefs and marketing plans for regional projects• Determine and approve SKU´s portfolio for the region.• Determine and approval of the annual Communication strategy• Develop and approve the regional Pricing and Distribution strategy• Contribute in the resolution of issues that concern product availability and/or Supply Chain logistics

• Responsible to create the marketing and sales strategies for total group ( Ice Creams and Juices ) in local and international markets• Responsible to create an structure to support the company strategies and development• Responsible to create long terms plans in terms of Marketing , Promotion and Sales for the whole group

• Responsible for the Marketing and Sales strategies • Responsible for implementation of category management ( First Food Industry in Dom Rep )• Prepare and implement trainings programs for sales and merchandisers team• Responsible to improve communication between Kellogg and the distributor.• Responsible to create long terms plans in terms of Marketing , Promotion and Sales