Guido Logiovane Email & Phone Number

Béccar, Ar

São Paulo, São Paulo, Br

Leading User Acquisition, User Engagement, and Product Growth efforts

London, Gb

Business DevelopmentGrowth MarketingRetail Media

Buenos Aires, Ar

Leading the Growth Marketing efforts for Latam (Brazil, Mexico, Argentina and more) of all Mercado Pago business verticals. Leading Paid Online Media and Content & Creatives

Córdoba, Córdoba, Ar

Leading 3 areas: Strategy and Value Proposition, Planning and Business Development Achievements: In just 5 months we scaled to +200k active users.

Córdoba, Córdoba, Ar

Leading Product Development and UX and design. Achievements: In 7 months we built and launched the MVP of Naranja X digital account.

Capital Federal, Ciudad Autónoma De Buenos Aires, Ar

Leading Paid Online Media para ecommerce and Branding, Own Media, and Marketing Analytics

Ciudad Autónoma De Buenos Aires, Ciudad Autónoma De Buenos Aires, Ar

Main achievements: In only 6 months my team increased monthly turnover by 10x, maintaining the margins. I built the area completely from zero, achieving a creative team, efficient, with good climate, able to reach any objective. We developed digital marketing tools together with the technology team. I directed strategies in almost every significant online media of Direct Response and Branding like (but not limited to) SEM, SMM, Display, Email, Affiliate, Programmatic Buying, digital mass media, You Tube. I was responsible for raising the online marketing strategy (lead generation and sales) leading performance marketing, communication, design and social networks.

Belgrano, Caba, Ar

Built and managed the area from scratch. Launched the product and company to the market.

Bvi, , Vg

Main achievements: I built from scratch the digital marketing team for the region (14 countries) of a new business unit, meeting expectations and internal standards. I did it for all products that are not Flights or Hotels (Packages, Cruises, Cars, Disney Tickets, Ski Passes, and Excursions). With my team we managed to improve several internal KPIs in the area. I led the cross selling and upselling remarketing strategy development project. I participated in the development of the software for optimizing the investment in performance media, making significant contributions. Led the team in the development, execution, and optimization of campaigns in Google Search, Google Display, You Tube, Yahoo Search, and Yahoo Display. I participated in the definition of the initial online marketing strategy. Responsible for establishing quarterly objectives for campaigns and massive budgets

Bvi, , Vg

Main Achievements: My analysis led to a radical change in the structure of campaigns to improve performance and ultimately the ROI. In my last quarter as an analyst, I exceeded the Sales and ROI objectives in the countries I managed. (Argentina, Venezuela, Ecuador, Peru, Uruguay) Responsible for the analysis and administration of investment in performance campaigns for 5 countries. I contributed to the creation of KPIs to improve campaign performance in order to maximize sales for a given ROI goal.

Paris, Fr

Main Achievements: Under my leadership the reverse logistics project increased its productivity by 3x. In charge of the project of reverse logistics for packaging and pallets. Responsible for the forecasting of the recovery of containers and pallets in all channels and the planning of Supply to 5 Plants. I contributed to the creation of KPIs for continuous improvement

Leadership Principles

Growth Series

Program On Fintech, Digital Finance

Industrial Engineer, Industrial Engineering

International Certificate Of Education (Ice) With Merit, International Certificate In Several Subjects Including English As A First Language And Business.