Guido Laredo Email & Phone Number

I'm a Swiss-Argentine attorney with leadership experience, specialised in, and passionate about, brands and its management.I see brands as personalities with different biographies, specific characteristics, fulfilling certain functions and striving towards their individual goals. During my professional career I have had the opportunity to work with brands from different perspectives; ranging from registration of trademarks to representing clients of the luxury goods industry on trademark infringements, counterfeiting issues, disputes, litigation and other legal proceedings.Furthermore I have advised clients in the sports and entertainment industry in the development, commercialization and implementation of new sports and cultural events, mainly by negotiating, drafting and reviewing the legal framework for those events.Currently I'm proud to provide legal, and brand management, services thus helping brands achieve their goals."Brand Management's purpose is to ensure a monopoly position in consumer’s heads“Hans Domizlaff