Guido Van Hoeck Email & Phone Number

Mechelen, Vlaanderen, België

Mechelen, Vlaanderen, België

Kapelle Op Den Bos

Management Consulting Services

Kontich

Benelux & Export

Evere

• Novartis CH is the number 3 in the Belgian OTC pharma industry. With a topline of 55M€.+/- 60 people.
• Full P& L responsibility.
• Lead of Sales, Marketing and Trade marketing department.
• Business lead in project management, local and international.
• Implementation CRM/ETMS system
• Consistent excellent annual performance appraisals. Reaching objectives during all assignments.

• Responsibilities: 17 pharma reps and 12 medical reps, trade marketing department, KAM.
• Responsible BD &L ( Flamigel, Otrivine Duo,Venatural,Lamisil,Lamipowder,Excedryn, Voltaren Forte 2 % ).
• Hired as senior OTC sales-expert and reorganised sales team to high performing team.
• Created division Sales and Business Intelligence.
• International Project management: development and implementation of sales effectiveness model.

• Zambon is a midsize multinational with OTC division, RX and GX business, turnover 50 M€
• Responsibilities: sales department with 7 pharmaceutical reps, start up of OTC.
• Strategic decision maker together with marketing department on development of OTC division, contacts with distribution and opinion leaders.
• Double digit growth each year; Successful launches: Spidifen, Lysotossil, Lysomucil, Flamigel, Rinux
• Member of OTC bureau Pharma.be. co-author of… Show more Zambon is a midsize multinational with OTC division, RX and GX business, turnover 50 M€
• Member of OTC bureau Pharma.be. co-author of socio economical study OTC in Belgium. Show less

• March 2003 – Sept 2004 tempory assignment Topgen( Apotex ), Belgium
• Sales and Marketing Manager generic division of Zambon
• Responsibilities: sales department with 18 medical reps, 2 district managers and marketing with 1 product manager.
• Change management, make business profitable.
• Member of Febelgen ( professional association of Belgian GX companies )

• 2000 – 2003 Business Unit Manager OTC UCB, Belgium
• Responsibilities: sales and marketing department with 6 pharmaceutical reps, 2 key account managers and 1 product manager.
• Start up OTC UCB.
• Launches: Zyrtec,Revitalose,Revitasport, Balsoclase1998 – 2000 National Sales Manager UCB, Belgium
• Responsibilities: sales department with 25 medical reps, 3 district managers From 1999 I became also sales… Show more 2000 – 2003 Business Unit Manager OTC UCB, Belgium
• Responsibilities: sales department with 25 medical reps, 3 district managers From 1999 I became also sales and marketing manager OTC ( 6 reps + 1 DM ).