Guilhem Lacaze Email & Phone Number

Montreux, Vd, Ch

Montreux, Vaud, Switzerland

nevistravel. is a premier cycling tour and triathlon camp operator serving high-net-worth clients across Switzerland, France and Spain.• Achieved a 90% client retention rate, with first-time customers returning the following year, reflecting exceptional service quality and client satisfaction.• Led the creation of a digital-first marketing strategy, including the launch of an in-house magazine as a lead magnet, and strategic PR initiatives, significantly enhancing brand recognition among our target market.• Forged key partnerships with industry leaders boosting brand visibility and expanding market reach through innovative white-label B2B offerings.• Managed P&L during a high-growth phase, steering investments with a structured financial plan aimed at scaling operations. The focus is on long-term growth, with the objective of maximising ROI as the company reaches its target size.• Cultivated a collaborative and adaptive team culture, empowering team members to actively shape and implement the company’s strategy, ensuring alignment with both financial goals and operational efficiency.Our vision is to establish nevistravel. as the first choice for discerning, high-net-worth individuals who seek exclusive and boutique cycling and triathlon experiences

Montreux, Vaud, Switzerland

nevisroad. is a boutique consultancy and marketing agency specialising in the growth and profitability of endurance sports organisations, with a focus on cycling, triathlon and running.• Tripled client revenue by leading strategic market expansions and executing digital transformations tailored to the endurance sports industry, positioning nevisroad. as a key player within this niche.• Enhanced client profitability by implementing targeted operational efficiencies, integrating proprietary AI tools and applying a common-sense approach to maximise growth and customer retention.• Pioneered digital transformation strategies that identified and eliminated friction points, streamlining client processes to save time, boost revenue and maximise ROI, driving substantial improvements in operational efficiency.• Developed forward-thinking strategy plans based on over 15 years of market experience and direct consumer insights, enabling clients to stay ahead of industry trends and gain a competitive advantage.• Maintained a 95% client retention rate by fostering strong relationships and aligning business strategies with client needs, ensuring sustained growth and long-term success.• Cultivated a flexible and balanced work culture, allowing team members to choose their work environment—be it office, remote, or hybrid—while encouraging midday exercise breaks to align with our shared passion for endurance sports.At nevisroad., our vision is to be recognised as a highly specialised, down-to-earth consulting and marketing agency, delivering massive efficiency and unparalleled expertise within the endurance sports industry. We aim to be the go-to partner for both major brands and SMBs seeking to excel in this dynamic market.

Geneva Area, Switzerland

Flexible and versatile marketer, responsible for the growth of the brands awareness and its inbound sales channels : KATUSHA Sports – KATUSHA Travel – KATUSHA Café – Team KATUSHA ALPECINWhat do I do ?- Develop strategies to get the word out about our brands.- Develop various tactics to drive qualified traffic to our front door.- Deploy marketing campaigns and lead their implementation from ideation to execution.- Experiment with a variety of organic and paid acquisition channels.- Produce valuable & engaging content for our core channels that attracts & converts our target groups.- Build strategic relationships and partner with key industry players and influencers.- In charge of the marketing budget, and allocate funds wisely :)- Measure & report performance of marketing campaigns, gain insight and assess against goals.AND, I provide the company a friendly atmosphere and unforgettable coffee moments.

Bern Area, Switzerland

Communicative and creative marketer, responsible for the concept, brief and roll out of communication plans for the Luxury Swiss brands : Movado, Ebel & ConcordEstablish communication plans with regions: Europe and Middle EastLead content creation from PR, Advertising & Digital MarketingManagement of the communication budget : 7 digits budget - 20 countriesManagement of a team of 3 people

Fribourg, Switzerland

Development of Marketing and Advertising campaigns by tracking Sales forecastsPreparation of Marketing and Advertising strategies, objectives and reportsPlanning and Organization of Promotional Presentations such as annual international meetings, Product Launches and Trade showsMaintaining promotional materials ready by coordinating requirements with graphics departmentContent Creation such as athletes /products Photo and Video shootingsCoordination and Valuation of the International Sponsoring program

Saint-Etienne, France

Management of a full - Google Adwords/Analytics - service and online marketing activities - Social Media - to drive traffic to the websiteDirect daily analysis and marketing operations to support the trading processDevelopment, implementation and maintenance of Promotional ActivitiesReview daily sales report and marketing research

Master'S Degree, Science Of Management

Activities and Societies: Student Office, Erasmus exchange OfficeNegociation and Sales Promotion Speciality

Bachelor'S Degree, Development Of Business And Marketing

Activities and Societies: Financial & Trading OfficeScience of Business Management, Marketing and Sales Promotion speciality