Guilherme Cunha

Guilherme Cunha Email and Phone Number

Gerente de Mídia e Performance @ Ímpar Leads
State of Minas Gerais, Brazil
Guilherme Cunha's Location
Ribeirão das Neves, Minas Gerais, Brazil, Brazil
About Guilherme Cunha

From an uber driver to a media analyst, I'm an ever-changing person, living, learning, and growing on life's journey.I found on Digital Marketing the opportunity to help and add value in the lives of several people and companies.I am currently working with project management through agile methodology and campaigns creation through Meta Ads, Google Ads, Tiktok Ads and Native Ads media, structuring and implementing a digital marketing strategy for B2B and B2C companies. As an indispensable part of a good analyst's job, I analyze campaign metrics and KPIs (CPC, CPM, CAC, ROAS, ROI, LTV), quantitative and qualitative data analysis through GA4, tag implementation and user tracking, and also OKRs management for results optimization, Income Statement Structure and Sales forecasting.I also work with website and e-commerces development, SEO, Sales pages optimized for conversion (CRO) and SEO.Besides my professional life, I am a lover of technology, sports, investments and tattoos. On my free time, I try to be an excellent soccer player, chess player, cyclist and a fake-aspiring pro-player of electronic games.

Guilherme Cunha's Current Company Details
Ímpar Leads

Ímpar Leads

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Gerente de Mídia e Performance
State of Minas Gerais, Brazil
Employees:
18
Guilherme Cunha Work Experience Details
  • Ímpar Leads
    Gerente De Mídia E Performance
    Ímpar Leads
    State Of Minas Gerais, Brazil
  • Ímpar Leads
    Paid Media Manager
    Ímpar Leads Jul 2024 - Present
    - Leadership and team development- Alignment meetings and assistance in individual technical development- Paid media campaign strategy management- Continuous guidance and support for staff and customers
  • Ímpar Leads
    Analista De Mídia E Performance
    Ímpar Leads Mar 2023 - Sep 2024
    - Planejamento e desenvolvimento de Estratégias para campanhas de mídia paga;- Criação e Gestão de campanhas nas plataformas: Meta Ads, Google Ads, Linkedin Ads, Tiktok Ads e Pinterest Ads;- Implementação de Tagueamento via GTM e API de Conversão;- Análise de resultados e mensuração de dados com foco em Performance e Growth (CAC, ROAS, ROI)- Desenvolvimento de Dashboards de relatórios no Looker Studio;- Implementação de automações e acompanhamento de sistemas de CRM;- Suporte e Atendimento ao cliente.
  • Agência Mestre
    Analista De Mídia E Performance
    Agência Mestre Oct 2022 - Jan 2023
    - Briefing inicial com clientes;- Set up de contas;- Planejamento e estratégia de mídia;- Criação e otimização de campanhas de mídia paga;- Acompanhamento de resultados focado em performance;- Desenvolvimento de relatórios;- Atendimento ao cliente.
  • Seraph
    Marketing 360 Leader
    Seraph Aug 2022 - Oct 2022
    Belo Horizonte, Minas Gerais, Brazil
    - Online and offline marketing project management;- Team coordination and task management through agile methodology;- Analysis and development of tecnical KPIs and OKRs reports
  • V4 Company
    Project Manager
    V4 Company Jan 2022 - Jul 2022
    Belo Horizonte, Minas Gerais, Brazil
    - Digital marketing projects management;- Development of Digital Marketing strategies for companies;- Team coordination;- Analysis and development of KPIs and OKRs;
  • V4 Company
    Paid Media Analyst
    V4 Company Jul 2021 - Jul 2022
    Belo Horizonte, Minas Gerais, Brazil
    - Management of Paid Media campaigns on Google, Meta and Tiktok Ads platform;- Setup of User Accounts and Tracking Tags;- Metrics and KPI's Analysis;- Budget management and control;- Preparation of reports and results optmization.
  • Wolf Pro
    Paid Media Analyst And Web Designer
    Wolf Pro Oct 2020 - Jul 2021
    Belo Horizonte, Minas Gerais, Brazil
    - Creation and ads management on Facebook and Google Ads platforms; - Metrics and KPIs analysis;- Dashboard development on Google Data Studio;- Creation and development of institutional and e-commerce websites; - Creation of landing pages and sales pages focused on conversion (CRO); - Creation of visual arts for social media posts.
  • Prefeitura Municipal De Ribeirão Das Neves
    Community Health Worker
    Prefeitura Municipal De Ribeirão Das Neves Apr 2020 - Oct 2020
    Ribeirão Das Neves, Minas Gerais, Brazil
    - Act in the prevention, control and fight against COVID-19 at the city; - Dialogue with the population in order to promote preventive measures and awareness campaigns against the coronavirus.
  • Camp Tecumseh Ymca
    Overnight Camp Counselor
    Camp Tecumseh Ymca May 2018 - Sep 2018
    Brookston, Indiana, United States Of America
    - Plan and execute activities for the development of social skills with children and adolescents; - Ministering recreational activities and teaching sports at summer camp.
  • Uber
    Driver
    Uber Aug 2016 - Feb 2018
    Belo Horizonte, Minas Gerais, Brazil
    - Uber Driver

Guilherme Cunha Education Details

Frequently Asked Questions about Guilherme Cunha

What company does Guilherme Cunha work for?

Guilherme Cunha works for Ímpar Leads

What is Guilherme Cunha's role at the current company?

Guilherme Cunha's current role is Gerente de Mídia e Performance.

What schools did Guilherme Cunha attend?

Guilherme Cunha attended Universidade Anhembi Morumbi, Polimig, Escola Estadual Juscelino Kubitschek De Oliveira.

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