Guilherme Da Luz

Guilherme Da Luz Email and Phone Number

Founder and SEO Wizard at Gluz Digital | Organic Traffic Growth. @ GLUZ
United Kingdom
Guilherme Da Luz's Location
United Kingdom, United Kingdom
Guilherme Da Luz's Contact Details

Guilherme Da Luz work email

Guilherme Da Luz personal email

About Guilherme Da Luz

Greetings, I'm Guilherme, the Founder and SEO Wizard behind GLUZ Digital.Embarking on my professional journey as a Creative Copywriter and SEO Specialist, I ventured into the dynamic world of entrepreneurship as a Co-Founder of Vemm. Our startup, fueled by innovation and ambition, quickly gained traction in the realm of lead generation.My unwavering dedication and pioneering strategies yielded exceptional results for Vemm, propelling us into the industry spotlight. This culminated in our acquisition by Quinstreet (NASDAQ: QNST) in April 2015, a testament to the tangible impact we had achieved. This momentous achievement not only validated our efforts but also solidified my position among the elite in online marketing performance.Our sites achieved the remarkable feat of securing the top position in Google search results across Brazil for various financial products, including auto insurance, health insurance, and travel. Simultaneously, I embarked on my journey as the SEO leader for Brazil at Microsoft, spearheading numerous projects for other esteemed global brands.My extensive experience in the SEO industry inspired me to establish GLUZ.At GLUZ, we're not just another SEO agency; we're a 360° Boutique SEO firm specializing in Content Marketing, Technical SEO Optimization, and PR & Link-Building, dedicated to crafting enchantments for Organic Traffic Growth.This venture marks a significant breakthrough in my career, allowing me to blend my creative prowess with strategic SEO expertise to make a lasting impact in the digital realm.Our philosophy is deeply rooted in the enchantment of boutique charm, allowing us to lavish 100% hands-on attention to every client. We've deliberately turned down 7-figure investments and growth scaling opportunities, preferring the mystical allure of our unique business model.Our mission? To deliver unparalleled SEO sorcery for the world's most esteemed brands. Whether you're in the TOP 50 FTSE or the Top 100 Nasdaq, you've likely danced with us in the realms of magic.We take pride in our boutique structure, allowing us to conjure exceptional results for the most esteemed brands on Earth. Our spellbook brims with countless successful SEO incantations.We're fortunate to count industry titans among our clientele, including Bytedance, Microsoft, Wondershare, Hostinger, ExpressVPN, William Hill, Babbel, Smallpdf, Meteomatics, Metrohm, Kimbino, Quinstreet, and many more.With a belief in the synergy between creativity and SEO, we ascend to Google's top, enhancing SERP relevance and Brand presence.

Guilherme Da Luz's Current Company Details
GLUZ

Gluz

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Founder and SEO Wizard at Gluz Digital | Organic Traffic Growth.
United Kingdom
Website:
gluzdigital.com
Employees:
9
Guilherme Da Luz Work Experience Details
  • Gluz
    Founder And Seo Wizard At Gluz Digital | Organic Traffic Growth.
    Gluz
    United Kingdom
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  • Gluz
    Founder & Seo Wizard At Gluz Digital | Organic Traffic Growth.
    Gluz May 2020 - Present
    Worldwide
    A highly experienced Digital Marketing and SEO Leader dedicated to driving online success for global businesses, with over 15 years of experience in SEO and content marketing.I specialize in SEO, Content Marketing, Digital PR, and Localization, weaving these elements together to create digital magic.Proudly working with top brands like Microsoft, Wondershare, Babbel, ExpressVPN, Kanbanize, Facebook, Reckitt, Holyart, Kaspersky, Autodoc, and many others.Our mission is to help global brands achieve organic traffic growth and high ROI with a positive impact.
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  • Guilhermedaluz.Com
    Brazilian Copywriter, Transcreation, And Seo Specialist, With Expertise In Awards.
    Guilhermedaluz.Com Jan 2008 - Present
    Worldwide
    In my role, I'm instrumental in shaping the online reputation of various companies, elevating their brands, enhancing consumer awareness, and driving substantial traffic to their websites, facilitating daily interactions with thousands of consumers.My skill set encompasses advertising acumen, creative adaptation, Search Engine Optimization (SEO), and the creation of compelling web content. I've had the privilege of collaborating with esteemed brands such as Stella Artois, Heineken, Crocs, Sotheby’s, Volvo, Mars, Avon, and Jaguar, among others.Over the past decade, I've gained extensive experience in navigating prestigious Awards Festivals like the Cannes Lions International Festival of Creativity and the Design and Art Direction Awards (D&AD). I've served as a key entry consultant for renowned agencies including TBWA, Y&R, JWT, Landor, F/Nazca Saatchi & Saatchi, SapienNitro, and Leo Burnett, among others.Furthermore, I've authored the Cannes Lions Entry Guide for the Brazilian Representative, Grupo Estado de S. Paulo, and have contributed insights about the Cannes Lions Award Festival to the esteemed website www.acontecendoaqui.com.br.
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  • Acontecendoaqui
    Lead Content Writer & Project Manager
    Acontecendoaqui Jun 2013 - Present
    Worldwide
    Freelance Wordsmith Extraordinaire, weaving tales in the realms of advertising, marketing, and consumer brands.As a globe-trotting Project & Content Manager and Reporter, I've had the thrill of diving into the creative chaos of the Cannes Lions International Festival of Creativity, not to mention other dazzling events like PIAF, the Lisbon International Advertising Festival, and Web Summit.From 2013 to 2023, I immersed myself in the Cannes Lions magic, capturing the essence of creativity one story at a time.
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  • Microsoft
    Seo Consultant & Digital Marketing Specialist
    Microsoft Feb 2016 - Oct 2021
    Remotely
    Teaming up with the Microsoft Global Team, I've had the enchanting task of weaving SEO magic to improve organic traffic for Microsoft.com in Brazil. From the spellbinding features of Microsoft Teams to the ever-powerful M365 suite (Word, Excel, PowerPoint, Planner, Yammer, and beyond), I've had my hands in a bit of everything.I conjure key strategies to elevate organic traffic and rankings for the keywords Brazilian consumers are searching for.My magical toolkit includes Keyword Research, SEO Analysis, Content Optimization, and White-Hat SEO strategies—because even the most iconic brands need a sprinkle of SEO wizardry.I thrive on enhancing organic CTR through clever SEO and content optimization spells, ensuring those clicks transform into meaningful visits.
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  • Quinstreet
    Cmo & Seo Specialist (Finance Services - Brazil)
    Quinstreet Apr 2015 - Jun 2020
    San Francisco, California, United States
    As a co-founder of Vemm in 2012, I played a pivotal role before its acquisition by QuinStreet Inc (Nasdaq) in April 2015.Highlights of my journey include:- Spearheading the development of multiple websites from scratch for the Brazilian market, including SeguroAuto.org and PlanodeSaude.net, two of the most visited financial sector websites in the country.Leading, managing, and architecting the user experience for a portfolio of financial service websites in Brazil.- Strategizing and executing content initiatives across top sites, with a focus on SEO, and overseeing content creation and publication across various digital channels.-Driving content promotion efforts and forging syndicated partnerships with reputable websites such as MSN, Terra, Wikihow, InfoMoney, and CatracaLivre.-Training and mentoring team members on SEO, content creation, website user experience, and email marketing.My top achievements include:- Optimizing Content & SEO initiatives with an impressive 92% Gross Margin.- Achieving remarkable traffic growth, with year-over-year (YOY) sessions increasing by 200% for Auto and 127% for Health in 2017 compared to 2016.-Attaining top positions on Google for highly competitive keywords in the market, including #Auto Insurance, #Car Tracker, #Health Plans, #Loans, and more.-Collaborating with external websites on content development, resulting in a single blog post reaching up to 1.5 million views.- Implementing A/B tests that contributed to a significant increase in lead conversion by 90%.
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  • Upwork
    Brazilian Portuguese Copywriter & Transcreator
    Upwork Aug 2010 - Apr 2016
    London, United Kingdom
    In 2010, I embarked on my freelance adventure, collaborating with clients around the world to bring their business projects to life. I've had the pleasure of working with esteemed names like Australia.com, Euro-demand LCC, Immobel, B2C Media Solutions, Oban International, and many more.My magical toolbox includes:Enchanting Content ProductionSpellbinding TranscreationMeticulous Website ReviewsCopy-editing and Proofreading WizardryOutreach and Other Promotional SorceryWith over 50 projects completed since 2012 and more than 8000 hours billed, I’ve cast a spell of 100% job satisfaction over all my clients.In 2015, Upwork crowned me as one of the Top 3 Brazilian Copywriters to hire, a testament to my spellbinding skills and dedication.
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  • Vemm (Euro-Demand Llc)
    Co-Founder & Content And Seo Specialist
    Vemm (Euro-Demand Llc) Sep 2010 - Apr 2015
    Brazil; Us; Europe
    High-level, professional creative copywriter, and I’m currently using my skills to help a dynamic start-up develop and grow into a much larger and more successful business in Brazil. Although I’m very experienced in digital marketing, I’m an enthusiastic learner in different areas of the Creative Industry including advertising, storytelling and transcreation. I participate in all aspects of online marketing, including on and off-site SEO, Link-building, Conversion, Account Management, Business development, Marketing Strategy, Site redesign and Copy Creation.My specialties working for Vemm: SEO audit (including on-site SEO, keyword research, advanced analysis, link-building, web-content and writing, online marketing, account management, business development, and advertising.I’ve been working on several projects, and I have achieved outstanding results in SEO for the Brazilian Industry, even in the most competitive keywords and segments in the web: - Responsible for the position of “SeguroAuto.org”: This website is number 1 in Google Organic Searches for this segment and is receiving more than 50,000 unique visitors per month.- Responsible for firmly establishing many other websites that are high-ranking in Google for loans, health plans and travel insurance.- Responsible for managing and organizing a team with 10 freelancers helping in Link-building, Content, Development and Design.I have 12 years of experience in advertising, producing outstanding marketing strategies and advertising campaigns for all type of media. I’ve worked with agencies and clients from London, Dubai, San Francisco, Tokyo, Paris, Amsterdam, Sao Paulo, as well as other cities that are too many to mention.
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  • Cannes Lions International Festival Of Creativity
    Creative Awards Official Team Member
    Cannes Lions International Festival Of Creativity Jan 2010 - Jul 2010
    London, England, United Kingdom
    Working as an Official Team Member for the world's most prestigious Advertising Awards Festival has been nothing short of exhilarating.I weave my magic by entering Brazilian Advertising Campaigns into the festival system, carefully evaluating categories and campaigns for the big event.With a touch of creative alchemy, I provide guidance and advice to help advertising agencies craft spellbinding presentation boards and video cases. My magical clients have included:• Landor (United States)• Y&R (Malaysia)• TBWA/Berlin• JWT (Brazil)• F&Nazca Saatchi & Saatchi (Brazil)• And many moreIn 2010, my creative sorcery helped several agencies capture the coveted Lion at the Cannes Lions Festival.
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  • D&Ad
    Creative Awards Team Member
    D&Ad Jan 2008 - Apr 2008
    As a proud Production Team Member for the D&AD Advertising Awards in 2008, I had the privilege of contributing to the Writing for Advertising Category.It was a rewarding experience to be part of such a prestigious event, collaborating with talented individuals to ensure the smooth execution of the awards ceremony.This opportunity not only enriched my understanding of the advertising industry but also allowed me to witness firsthand the creativity and innovation showcased by participants in the Writing for Advertising Category.
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  • Guilherme Da Luz
    Copywriter
    Guilherme Da Luz Mar 2002 - Mar 2004
    Florianópolis, Santa Catarina
    As a freelance copywriter, I specialize in crafting compelling media and marketing strategies, engaging in client prospecting, and delivering impactful advertising projects. My portfolio proudly showcases collaborations with esteemed brands such as Avis Rent a Car, Catarinense College, and Felipe Ferreira Jeans.
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  • D/Araújo Comunicação
    Creative Copywriter
    D/Araújo Comunicação 2002 - 2003
    Florianópolis, Santa Catarina
    Crafting projects for a leading creative advertising agency in southern Brazil has been an exhilarating journey. My role involves spearheading campaigns across various media segments, including Direct Mail, Press, and Outdoor advertising.I've had the pleasure of working with esteemed clients such as Koerich Construction, Catarinense Pharmacy, Honda Car, and Jurere Beach Village.With each project, I endeavor to push the boundaries of creativity, crafting campaigns that resonate with audiences and endure in their memory.
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  • Grupo Rbs
    Creative Copywriter
    Grupo Rbs 2001 - 2002
    Florianópolis, Santa Catarina
    Step into the world of our in-house creative team, where I hone my writing skills to foster internal communication, craft compelling advertising campaigns, and engage in client pitching and prospecting.I've had the privilege of collaborating with esteemed clients such as Diario Catarinense Newspaper, GVT Telecom, Fiesc (Industries Federation), and Perdigao Foods.With each stroke of the pen, I strive to weave captivating narratives that resonate with audiences, ensuring each client's brand story is told with eloquence and impact.
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Guilherme Da Luz Skills

Advertising Copywriting Digital Marketing Online Marketing Seo Creative Writing Marketing Digital Media Proofreading Blogging Direct Marketing Translation Direct Mail Transcreation International Sales Online Advertising Marketing Strategy Social Media Marketing Marketing Communications Adaptation Wordpress Digital Strategy Social Media Localization Strategy Integrated Marketing Creative Direction New Media

Guilherme Da Luz Education Details

Frequently Asked Questions about Guilherme Da Luz

What company does Guilherme Da Luz work for?

Guilherme Da Luz works for Gluz

What is Guilherme Da Luz's role at the current company?

Guilherme Da Luz's current role is Founder and SEO Wizard at Gluz Digital | Organic Traffic Growth..

What is Guilherme Da Luz's email address?

Guilherme Da Luz's email address is gu****@****.com.br

What schools did Guilherme Da Luz attend?

Guilherme Da Luz attended Universidade Do Sul De Santa Catarina, Malvern House London, Colegio Catarinense.

What are some of Guilherme Da Luz's interests?

Guilherme Da Luz has interest in Education, Environment.

What skills is Guilherme Da Luz known for?

Guilherme Da Luz has skills like Advertising, Copywriting, Digital Marketing, Online Marketing, Seo, Creative Writing, Marketing, Digital Media, Proofreading, Blogging, Direct Marketing, Translation.

Who are Guilherme Da Luz's colleagues?

Guilherme Da Luz's colleagues are Maisa Santos, Andreia Silveira.

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