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Senior executive manager with 20 years of experience in the global chemical industry, specializing in new business development, sales, marketing, and FP&A. Roles have included leadership positions at Oxiteno (Indovinya), Solvay, and most recently at Circular Industries, a Swiss startup focused on renewable chemicals and fuels.Recognized industry expertise spanning consumer and industrial markets. My expertise covers a wide range of chemicals such as solvents, surfactants, oleochemicals, household cleaning & home fragrance, personal care, paints & coatings, printing inks, petrochemicals, phenol and ethylene oxide & derivatives.Solid commercial experience in sales of products and chemical process technology, alongside product and pricing management for both specialty and commodity chemicals. Senior executive experience covers new business development, M&A, strategy planning, business marketing, R&I, and FP&A.Experience extends to developing strategic relationships with investment banks, business partners, and clients—mainly across the US, Europe, and the Middle East. Negotiated and executed technology licensing and assessed disruptive technologies for their commercial potential.Chemical Engineer with an MBA from Lancaster Business School, UK, and an executive MBA in Corporate Finance. Fluent in English and Portuguese, with strong communication skills in Spanish. Known for being a cooperative self-starter, open to new ideas, with a strategic vision and a systematic approach to problem-solving.
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Co-Founder And CeoKeratiaSão Paulo, Sp, Br
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Director Business DevelopmentCircular Industries Group May 2023 - PresentCircular is a startup company created to deploy and develop technologies (part from Inventa) to produce sustainable fuels and renewable chemicals tailor-made to client’s needs depending on availability of raw material.Hands-on and capable of managing sales, product stewardship and marketing, pricing, process technology knowledge to propose business opportunities and corporate finance background to proper assessment of costs, project valuations and cash flow. -
Phenol & Solvents Bu - Head Of Strategic MarketingSolvay Jan 2020 - Apr 2023Brussels, BeLeading 2 managers and 3 analysts. Reported to Sales & Marketing Global VP- Executive Key Account Manager on behalf of Coatis in the Global Strategic Key Account Program at Solvay Group with the responsibility to generate business for all GBUs.- Global marketing manager for all Coatis’ products except polyamides: - Main products: phenol, acetone & derivatives with total revenue ~ USD 0.5 billion/year- Main activities: business intelligence, pricing guidelines, product positioning, core segment definition & field marketing responsibilities and new markets and products development- Approved 2 investments to increase product capacities under COVID scenario -
Head Of Strategy And New BusinessOxiteno Jan 2013 - 2019BrLed of 2 managers, 2 coordinators and 11 analysts. Reported to the CEO- Structured team and coordinated Oxiteno's long-term strategy formulation process (including RACI), overseeing the end-to-end strategic planning process, including setting targets, developing templates, and supporting BUs in building plans.- Monitored and periodically reported the evolution and execution of the strategy and its initiatives.- Assembled along with my team all the corporate strategy presentations for Ultra Holding.- Led and conducted research on industry trends and adjacent businesses.- Prepared analysis of strategic options and attractiveness.- Identified business opportunities, including investments (diversification) and divestments.- Led and developed M&A strategy, analysis of synergies, business plan and commercial due diligence.- Liaised with key investment banks in the financial sector serving the chemical industry.- Performed the creation, evaluation and development of projects involving more than 20 new technologies, especially in renewable chemicals.- Managed Global Process Technology Licensing business (Saudi Kayan / SABIC as main client).- Assembled and managed a strategic marketing team that led the global medium- and long-term strategy for the surfactants business.- Coordinated demand and forecast sales to budget.- Supervised business plans for investments in expansions and new plants (over US$20 million). -
Business Development Project ManagerOxiteno Jun 2012 - Dec 2012Br
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Business Development SpecialistOxiteno Jul 2010 - May 2012Br- Developed the business plan for the acquisition of an inactive vitamin E plant in Pasadena / Texas that was later transformed into a surfactant and esters plant. The main objective was the strategic location of the land for the construction of an ethoxylation plant in the US.- Prepared the business plan for the first approval of the investment in the ethoxylation plant. Project was completed in 2018 and investment of US$200 million.- Conducted strategic product line planning and various analysis of opportunities for new technologies, mainly in renewable chemistry.
Guilherme Stroeh Skills
Guilherme Stroeh Education Details
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Lancaster UniversityBusiness Administration -
Insper Instituto De Ensino E PesquisaCorporate Finance
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Universidade Estadual De CampinasChemical Engineering
Frequently Asked Questions about Guilherme Stroeh
What company does Guilherme Stroeh work for?
Guilherme Stroeh works for Keratia
What is Guilherme Stroeh's role at the current company?
Guilherme Stroeh's current role is Co-Founder and CEO.
What is Guilherme Stroeh's email address?
Guilherme Stroeh's email address is gu****@****vay.com
What is Guilherme Stroeh's direct phone number?
Guilherme Stroeh's direct phone number is +5511317*****
What schools did Guilherme Stroeh attend?
Guilherme Stroeh attended Lancaster University, Insper Instituto De Ensino E Pesquisa, Universidade Estadual De Campinas.
What skills is Guilherme Stroeh known for?
Guilherme Stroeh has skills like Business Strategy, Management, Business Planning, Project Management, International Business, Marketing, New Business Development, Marketing Strategy, Negotiation, Team Leadership, Strategic Planning, Strategy.
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