Guilherme Becker Email & Phone Number

São José Dos Campos, SP, BR

São Paulo E Região, Brasil

• jan/2024 - until now: marketing, sales and B2B events consultancy for small, medium and big companies / sponsorhip acquisition. Edtech's business partner.
• may/2017 to may/2018: Master Partner at Goto (former Jive Communication) - SaaS B2B Sales.
• jan/2011 to jan/2016: Marketing and Sales Consultant for small and medium companies.Master Partner at Jive Communication (SaaS B2B Sales):
• Responsible for the sales of VoIP, Virtual PBX and CRM solutions. Responsible for prospecting, face-to-face and remote meetings, processes, service and relationship with large customers, such as: Veolia Environment.
• Marketing Plan, diagnosis of the marketing and commercial areas, annual planning of marketing actions and sales promotion;
• Creation, planning and execution of Sales Incentive Campaigns, Business Plan, Brand Positioning (branding), Loyalty Campaigns;

São Paulo, São Paulo, Brasil

• Achievements:
• I developed strategic partnerships with large companies for the 2023 edition of Educa Week: Google (with the Google's CEO participation), Epson, Lenovo and other large companies;
• I was responsible for creating the event's products and negotiating 90% of the event's sponsorships;
• 176% increase in the number of sponsors compared to 2022;
• CSM - Customer Success Management: Assisted sponsors in achieving the expected results at Educa Week, through personalized activations and relationship actions, with emphasis on the participation of the CEO of Blink.

São Paulo, Brasil

• From January 2022 to July 2023, I held two roles: Commercial Head and General Manager.
• Achievements: growth of 2,550% in the event's revenue. And a 1,000% increase in the number of sponsors (until 2023 edition), compared to the 2019 edition.
• Head of Sales (01/2022 to 07/2022): definition of the commercial portfolio; online and onsite products and brand activations from EducaWeek; strategic pricing; pipeline management; prospection; meetings; negotiations.
• General Manager (08/2022 to 11/2022): team building (commercial, marketing, production, project management); sales team leadership; monitoring of deliveries; definition of business metrics (KPIs); commercial team.
• Skills: Meeting Facilitation · Public Relations · Business Planning · Teamwork · Microsoft Office · Events · Data Analysis · Business Models · Key Performance Indicators · Startup Environment · Partnership Engagement ·.

São Paulo, Brasil

• Achievements:
• 2020 result: 250% increase in sponsorship sales revenue compared to the 2019 edition (1st online edition)
• 2021 result: 625% increase in sponsorship sales revenue compared to the 2019 edition (2nd online edition)
• Prospecting and selling new customers (sponsors) for Educa Week, the main congress for the K12 (basic education) market in Brazil.
• Creation and Management of Sales Pipeline / Forecast
• Development and sales of special projects (customized events for suppliers in the educational market).

São Paulo, Brasil

Responsible for developing, prospecting and selling off-the-shelf digital events (consolidated and market-leading events) and proprietary events (customized conferences), in Webinar and Congress formats. Customized events for large accounts such as: XP Investimentos, Coca-Cola, IBM, IFood, Algar, Claro, RD Station, Senior, NeoWay. Prospecting, Sales and.

São Paulo, São Paulo, Brasil

• Responsible for the project to expand the exhibitor and sponsor sector for HEIs (Higher Education Institutions) at Bett Educar, the largest fair in Latin America in the Education and Technology Management sector. Sales.
• Creation of Activations, Expansion of the HEI sector by 15%, Relationship with decision-makers in the educational market (HEIs and K12).

São Paulo

• Achievements:: + 3 MM in Sponsorship and Merchandising Sales Revenue.
• Definition of the commercial potential of the event, commercial portfolio (products and pricing) and commercial goal (based on the potential of the event).
• Study of the event plan, number and models of booths.
• Creation/ Sales of brand activation (digital and offline).
• Sponsorship / both (sqm) sales of corporate conferences / trade shows (highly consolidated events and 1st edition events).
• Responsible for key accounts (customer service, sale, post-sale, up selling and cross selling).

São Paulo

POSITION: Senior Business ExecutiveRESPONSABILITIES. On-site sales (sqm booth, sponsorship) and online sales (merchandising), prospecting new clients, commercial meetings, commercial proposal, external visits, sales/ follow-up (sending the signed contract, monitoring and collection of delinquent contracts, renegotiation of eventual dropouts, etc.) and.

São Paulo Area, Brazil

Relationship Manager (2008) and Senior Relationship Manager (2009 and 2010).Responsibilities:- New sponsors prospect, sponsorship opportunities negotiation (Seminars, Roadshows and Congresses: C4 Congress editions 2008 and 2009, "Retail Roadshow", "Low Income Rentability", "Mobile Payment", "Real Estate Credit 2008".)- Online media sales (ads and digital.

São Paulo, São Paulo, Brasil

With offices in 12 major cities across the world, IQPC is a global leader in conferences, seminars, and events for top business executives.As Sponsorship Executive at IQPC, I was in charge of develloping and selling Congresses sponsorship and Brand activation of many sectors (T.I, financial services, marketing services, human resource and so on). Proven.

São Paulo

CDC Finantial Operator, CDC credit analysis; Administrative, payment and commercial platforms: responsible for expanding the customer base ( financial viability study of customers, level of indebtedness of their customers, financial product management).

Sao Jose Dos Campos

Responsible for the management of Uniclass customers, back-office management; commercial target of Unibanco's financial products (insurances, credit card sales, CDB, etc).

São Bernardo Do Campo, São Paulo

As part of the BACARDI BREEZER's launching strategy in Brazil, Bacardi Martini hired two trainees in Brazil, in charge of promoting the launching of this spirit drink in Sao Paulo's market. Responsible for a team of 8 interns, we have to introduce the spirits at the point of sales, promote parties and activate the product among the Target Group.We've got.

São Paulo Area, Brazil

Contact with gifts suppliers, price quote, development of the customer's database (CRM), execution of incentive marketing campaigns (internal and external), organization of events for employees of multinationals like: Coca-Cola, Neslté, Penalty Loctite, Editora Abril. Benefits' control of the gifts card (prepaid travel cards, prepaid culture cards, and so.

São Paulo Area, Brazil

I led the creation of advertising campaigns (ideas, concept, texts, etc.), catalogs, folders, incentive marketing, sales promotion, etc. Clients such as the Government of the State of São Paulo (Metrô), Itaú-Unibanco, Extra, etc.

São Paulo E Região, Brasil

internal advertising campaigns of ESPM (concept, texts, etc.), catalogs, folders, sales promotion, and so on.

Social Communication With Expertise In Advertising And Marketing, Advertising And Marketing, 10,0

Post-Graduation, Mba In Business Management

Customer Relationship Management (Toronto / Canadá), Ltv (Life Time Value) E Dbm (Data Base Marketing), A

Activities and Societies: CRM, LTV (Life Time Value) e DBM (Data Base Marketing) in Canada Life Time Value - Study of the profiles of the.

Nanodegree - Marketing Digital, Digital Marketing

Course that teaches the main digital marketing tools and how to implement them successfully in companies