• jan/2024 - until now: marketing, sales and B2B events consultancy for small, medium and big companies / sponsorhip acquisition. Edtech's business partner. • may/2017 to may/2018 : Master Partner at Goto (former Jive Communication) - SaaS B2B Sales.• jan/2011 to jan/2016: Marketing and Sales Consultant for small and medium companies.Master Partner at Jive Communication (SaaS B2B Sales):• Responsible for the sales of VoIP, Virtual PBX and CRM solutions. Responsible for prospecting, face-to-face and remote meetings, processes, service and relationship with large customers, such as: Veolia Environment, Aceco, Femme Women Lab, Exto Incorporation and Construction.Marketing and Sales Consultant• Marketing Plan, diagnosis of the marketing and commercial areas, annual planning of marketing actions and sales promotion;• Creation, planning and execution of Sales Incentive Campaigns, Business Plan, Brand Positioning (branding), Loyalty Campaigns;• National launch of new products: digital marketing actions, promotion, content marketing;• Sales Training.

Achievements:• I developed strategic partnerships with large companies for the 2023 edition of Educa Week: Google (with the Google's CEO participation), Epson, Lenovo and other large companies;• I was responsible for creating the event's products and negotiating 90% of the event's sponsorships;• 176% increase in the number of sponsors compared to 2022;• CSM - Customer Success Management: Assisted sponsors in achieving the expected results at Educa Week, through personalized activations and relationship actions, with emphasis on the participation of the CEO of Blink Learning in lectures alongside the CEO of Google, the Secretary of Education from the State of SP, the CEO of BTG Pactual, the CEO of Telefônica and the CEO of Insper. This initiative fostered meaningful relationships between participants.

• From January 2022 to July 2023, I held two roles: Commercial Head and General Manager.• Achievements: growth of 2,550% in the event's revenue. And a 1,000% increase in the number of sponsors (until 2023 edition), compared to the 2019 edition.• Head of Sales (01/2022 to 07/2022): definition of the commercial portfolio; online and onsite products and brand activations from EducaWeek; strategic pricing; pipeline management; prospection; meetings; negotiations; sponsorship sales; contracts; after-sales (relationship) and cross-selling.• General Manager (08/2022 to 11/2022): team building (commercial, marketing, production, project management); sales team leadership; monitoring of deliveries; definition of business metrics (KPIs); commercial team management; P&L; growth strategies; and strategic partnerships.• Skills: Meeting Facilitation · Public Relations · Business Planning · Teamwork · Microsoft Office · Events · Data Analysis · Business Models · Key Performance Indicators · Startup Environment · Partnership Engagement · Team Focus · English · Business Presentations sales · Microsoft Excel · Budget · Sales and marketing

Achievements:• 2020 result: 250% increase in sponsorship sales revenue compared to the 2019 edition (1st online edition) • 2021 result: 625% increase in sponsorship sales revenue compared to the 2019 edition (2nd online edition) • Prospecting and selling new customers (sponsors) for Educa Week, the main congress for the K12 (basic education) market in Brazil. • Creation and Management of Sales Pipeline / Forecast • Development and sales of special projects (customized events for suppliers in the educational market). • Sponsorship packages (digital and in-person). Prospect, sell and service. • Sponsors: FTD, SOMOS Education, GGE Teaching System, Class App, Ser Prof.

Responsible for developing, prospecting and selling off-the-shelf digital events (consolidated and market-leading events) and proprietary events (customized conferences), in Webinar and Congress formats. Customized events for large accounts such as: XP Investimentos, Coca-Cola, IBM, IFood, Algar, Claro, RD Station, Senior, NeoWay. Prospecting, Sales and Service of new customers for off-the-shelf Digital Events (market leaders) and Proprietary Events (Customized Conferences). Highlights: 1) Agro Experience: Brazil's largest event in technology and digital transformation in agribusiness; 2) Money Week (Oct, 2020): Latin America's largest investment event (partnership with Banco BTG Pactual); 3) TD WebConference: largest investment event digital transformation in the world; 4) RH Summit: the largest HR event in Latin America (in partnership with GPTW); 5) B-Connected: the largest franchise event in Latin America; 6) CMO Summit: event aimed at leaders in the marketing and communications area; 7) Digital Transformation Week (Sebrae).

Responsible for the project to expand the exhibitor and sponsor sector for HEIs (Higher Education Institutions) at Bett Educar, the largest fair in Latin America in the Education and Technology Management sector. Sales to HEIs and K12 (childhood, basic and secondary education);Achievements: • Creation of Activations, Expansion of the HEI sector by 15%, Relationship with decision-makers in the educational market (HEIs and K12).

Achievements:: + 3 MM in Sponsorship and Merchandising Sales Revenue.• Definition of the commercial potential of the event, commercial portfolio (products and pricing) and commercial goal (based on the potential of the event).• Study of the event plan, number and models of booths.• Creation/ Sales of brand activation (digital and offline). • Sponsorship / both (sqm) sales of corporate conferences / trade shows (highly consolidated events and 1st edition events).• Responsible for key accounts (customer service, sale, post-sale, up selling and cross selling).• Responsible for events launch: organization, team management, sales management, presentation.• Coordination of more than 10 events: 1) COGEA: Congress of Managers, Executives, Employees and Volunteers of Associations; 2) 16ª UITP Latin America Assembly (CCR) - event to discuss improvements in public transport in Latin America; 3) ABCR Brasvias 2019 - largest highway concession events in Brazil; 4) Forn&Cer 2019 (Aspacer) - International Meeting of Suppliers for the Ceramics and Mining Industry; 5) Brazilian Agribusiness Congress 2019 (ABAG) - the country's main agribusiness congress; 6) Brazilian Agronomy Congress 2019 (CONFAEAB – Confederation of Agricultural Engineers of Brazil) - the country's main agronomy congress; 7) Ethanol Summit (UNICA: União da Indústria de Cana-de-Açúcar) - largest energy and biofuels event in Brazil); 8) ABINC Summit – IoT Connection (ABINC - Brazilian Association of the Internet of Things); 9) LABACE 2018 (ABAG) - The largest business aviation event in Latin America; 10) XXV IUFRO 2019 - International Union of Forest Research Organizations -

POSITION: Senior Business ExecutiveRESPONSABILITIES. On-site sales (sqm booth, sponsorship) and online sales (merchandising), prospecting new clients, commercial meetings, commercial proposal, external visits, sales/ follow-up (sending the signed contract, monitoring and collection of delinquent contracts, renegotiation of eventual dropouts, etc.) and customer relationship management.ACHIEVEMENT: . More than 2,000 sqm sales of booths for 40 companies, generating an average revenue of R$ 1,200 MM from large companies such as: Ace Schmersal, Beckhoff, Bestmark, Blaser Swisslube , Norton Saint-Gobain, Oximig, Pilz, Rosler-Otec, Schuette, SCS Concept and others. In addition, I sold over R$ 300,000 in merchandising.ABOUT EXPOMAFE and PLÁSTICO BRASILEXPOMAFE 2017 (Brazil International Machine Tools and Industrial Automation Exhibition) and PLÁSTICO BRASIL 2017 (International Plastic and Rubber Exhibition) are B2B first edition Exhibitions, an initiative of ABIMAQ (Brazilian Association of Machinery and Equipment), which currently represents about 7,800 companies from the most different mechanical capital goods manufacturing segments, whose performance has a direct impact on Production sectors. It took place at SÃO PAULO EXPO, the biggest pavilion of Latin America. Due to their success, they are consolidating among the largest industrial exhibitions in Latin America.www.expomafe.com.brwww.plasticobrasil.com.br

Relationship Manager (2008) and Senior Relationship Manager (2009 and 2010).Responsibilities:- New sponsors prospect, sponsorship opportunities negotiation (Seminars, Roadshows and Congresses: C4 Congress editions 2008 and 2009, "Retail Roadshow", "Low Income Rentability", "Mobile Payment", "Real Estate Credit 2008".)- Online media sales (ads and digital banners of Partner and ClipPartner websites - weekly electronic report, sent to the main financial market executives) and offline media (sale of ads in Cardmedia magazine).THE C4 CONGRESSThe C4 Congress (Cards and Consumer Credit Congress) is the most important congress in Latin America in the cards market. It offers relevant content, speakers among the main executives in the market and excellent networking opportunities, for more than 3,500 executives, in 3 days (and more than 40 sponsors). The event took place at Hotel Transamérica (2008) and Fecomércio (2009).ACHIEVEMENTS1) 2008:. More than 20% growth in C4 Congress sponsorship sales revenue compared to the previous edition: R$ 1 MM in sponsorship revenue.. 30% more sponsors (from 28 to 40 sponsors), among: Mastercard, Redecard, Visa, Atento, SCPC, Ticket, Correios, Experian Serasa, Orbitall, Getnet, Sebrae, EDS and Xerox.. I was promoted to Senior Account Manager (Key Account Manager), and managed a portfolio of more than 300 companies such as: Atento, Visa, Mastercard, Correios, Ticket, etc.2) 2009. Challenge: The objective was to bring new segments of sponsors (insurance, retail and technology.Result: QBE, Assurant, Garantech, Bematech, Marsh, HP, EDS, Evermobile, Spring Wireless, Matera Systems, Crivo, Ticket sponsored the event for the 1st time.

With offices in 12 major cities across the world, IQPC is a global leader in conferences, seminars, and events for top business executives.As Sponsorship Executive at IQPC, I was in charge of develloping and selling Congresses sponsorship and Brand activation of many sectors (T.I, financial services, marketing services, human resource and so on). Proven track record in B2B sales, focused on result, using consultative selling methodologies.www.iqpc.com

CDC Finantial Operator, CDC credit analysis; Administrative, payment and commercial platforms: responsible for expanding the customer base ( financial viability study of customers, level of indebtedness of their customers, financial product management).

Responsible for the management of Uniclass customers, back-office management; commercial target of Unibanco's financial products (insurances, credit card sales, CDB, etc).

As part of the BACARDI BREEZER's launching strategy in Brazil, Bacardi Martini hired two trainees in Brazil, in charge of promoting the launching of this spirit drink in Sao Paulo's market. Responsible for a team of 8 interns, we have to introduce the spirits at the point of sales, promote parties and activate the product among the Target Group.We've got the International Bacardi's best practice for one of the marketing activations.At the end of 6 months of work, we had almost 30% of soft drink market in Sao Paulo and Rio de Janeiro.

Contact with gifts suppliers, price quote, development of the customer's database (CRM), execution of incentive marketing campaigns (internal and external), organization of events for employees of multinationals like: Coca-Cola, Neslté, Penalty Loctite, Editora Abril. Benefits' control of the gifts card (prepaid travel cards, prepaid culture cards, and so on).

I led the creation of advertising campaigns (ideas, concept, texts, etc.), catalogs, folders, incentive marketing, sales promotion, etc. Clients such as the Government of the State of São Paulo (Metrô), Itaú-Unibanco, Extra, etc.

internal advertising campaigns of ESPM (concept, texts, etc.), catalogs, folders, sales promotion, and so on.