Guilherme Bohnen

Guilherme Bohnen Email and Phone Number

Co-Founder and Executive Director @ Oto CRM
Porto Alegre, RS, BR
Guilherme Bohnen's Location
Porto Alegre, Rio Grande do Sul, Brazil, Brazil
Guilherme Bohnen's Contact Details

Guilherme Bohnen personal email

n/a
About Guilherme Bohnen

Seasoned professional and entrepreneur, internationally awarded and recognized for experience, known-how and leadership in Technology, Data, Strategy applied to Marketing and leveraging CRM and Omnichannel to B2C for large companies in Latin America.

Guilherme Bohnen's Current Company Details
Oto CRM

Oto Crm

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Co-Founder and Executive Director
Porto Alegre, RS, BR
Website:
otocrm.com.br
Employees:
45
Guilherme Bohnen Work Experience Details
  • Oto Crm
    Co-Founder And Executive Director
    Oto Crm
    Porto Alegre, Rs, Br
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  • Oto Crm
    Co-Founder & Executive Director
    Oto Crm Jan 2021 - Present
    São Paulo, Brazil
    Executive Director of Oto, which is a Pmweb's spin-off of its retail tech products.Oto has the mission to include the sales rep into the digital transformation and expand and re-signify their role inside the store and orchestrate with the brand its interaction with consumers to provide a better CX and a better ROI.
    View
  • Pmweb
    Partner & Board Member
    Pmweb Jan 2020 - Present
    São Paulo, Brazil
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  • Pmweb Marketing Cloud Services
    Partner & Vp Of Marketing Cloud Services And Business Unit Manager
    Pmweb Marketing Cloud Services Aug 2011 - Dec 2019
    São Paulo Area, Brazil
    Led and managed all the operations and pre-sales and leads the technical development for Marketing Cloud in Pmweb focused in Oracle Responsys, Oracle Maxymiser and Sales Force Marketing Cloud.The role includes managing and/or leading around 150 employees of cross funcional teams, including: Campaign Services, Data Services, Deliverability Services, Customer Success, BI, CRO, Strategic Services, Digital Media, Project Management, Training Services, Support Services, ad-hoc tech products… Show more Led and managed all the operations and pre-sales and leads the technical development for Marketing Cloud in Pmweb focused in Oracle Responsys, Oracle Maxymiser and Sales Force Marketing Cloud.The role includes managing and/or leading around 150 employees of cross funcional teams, including: Campaign Services, Data Services, Deliverability Services, Customer Success, BI, CRO, Strategic Services, Digital Media, Project Management, Training Services, Support Services, ad-hoc tech products and technical partner relationship.Lead the company, along side my teams and partners, to win 05 international awards for CX (Markie Awards) and manage the largest clients in the region of retail, airlines, loyalty services, telecom and financial services.Part of the Oracle Marketing Cloud Product Council for 03 years (being the only member outside of Oracle to participate)Active part of WPP and Wunderman acquisition and onboarding. Show less
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  • Responsys
    Business Unit Manager & Technical Leader
    Responsys Sep 2011 - Jan 2014
    Porto Alegre Area, Brazil
    Started and managed all the operations and pre-sales and leads the technical development for Responsys (NASDAQ:MKTG) in Brazil and Latin America after the partial acquisition of Pmweb.Built and led a cross functional team to deliver to the brazilian business unit objectives. The role included managing and/or leading the following areas: Campaign Services, Data Services, Deliverability Services, Customer Success, Strategic Services, Onboard Services, Training Services and Support… Show more Started and managed all the operations and pre-sales and leads the technical development for Responsys (NASDAQ:MKTG) in Brazil and Latin America after the partial acquisition of Pmweb.Built and led a cross functional team to deliver to the brazilian business unit objectives. The role included managing and/or leading the following areas: Campaign Services, Data Services, Deliverability Services, Customer Success, Strategic Services, Onboard Services, Training Services and Support Services.Winner of 2014 e-wards for best email marketing company in a popular vote. Show less
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  • Revista Moinhos (Rm Mag)
    Partner & Operations Director
    Revista Moinhos (Rm Mag) Aug 2009 - Mar 2012
    Porto Alegre, Rio Grande Do Sul, Brazil
    Join the company as a partner to lead the digital transformation of physical magazine to multiple channels. The responsibility was to manage all the back-office operations, product operations and R&D of new products.
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  • Mymedia - Indoor Digital Media
    Co-Founder & Director Of Operations, Partners And R&D
    Mymedia - Indoor Digital Media Mar 2007 - Dec 2010
    Porto Alegre, Rio Grande Do Sul, Brazil
    Co-Founder of the first digital signage company in the south region of Brazil focus on B2B2C.I've lead the company since the conception, product development (offer and owned technology), operation client and partner relationship management. Active participation on the first and second round of investment. Also lead the pivot of the business to the B2B space (corporate digital signage) while adding merging the operations with RM Mag.
  • Pmweb
    Onboarding, Support, Client Management And Training For Crm Products
    Pmweb Mar 2005 - Mar 2007
    Porto Alegre, Rio Grande Do Sul, Brazil
    Responsible the support, client success, implant and train clients of hotels and shopping mall industries for proprietary Pmweb Products focused on CRM.
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  • Casa Flor
    Marketing & Crm Analyst
    Casa Flor Mar 2004 - Mar 2005
    Porto Alegre, Rio Grande Do Sul, Brazil
    Responsible for marketing and CRM. Involving in the creation and operation of DBM systems, email marketing, ecommerce, on and off media.
  • Stringhini Marketing
    Marketing & Crm Intern
    Stringhini Marketing Nov 2003 - Mar 2004
    Porto Alegre, Rio Grande Do Sul, Brazil
    Responsible for database processing and marketing analysis focused on CRM for two main clients (Ipiranga and REFAP)
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Guilherme Bohnen Skills

Email Marketing Marketing Digital Marketing Web Analytics E Commerce Online Marketing Web 2.0 Social Media Marketing Crm Online Advertising Mobile Marketing Responsys Interact Google Analytics Digital Strategy Database Marketing Direct Marketing Salesforce.com Multi Channel Marketing Market Research Integrated Marketing B2b Marketing Omniture Seo Google Adwords Display Advertising Analytics Marketing Online

Guilherme Bohnen Education Details

Frequently Asked Questions about Guilherme Bohnen

What company does Guilherme Bohnen work for?

Guilherme Bohnen works for Oto Crm

What is Guilherme Bohnen's role at the current company?

Guilherme Bohnen's current role is Co-Founder and Executive Director.

What is Guilherme Bohnen's email address?

Guilherme Bohnen's email address is gu****@****.com.br

What is Guilherme Bohnen's direct phone number?

Guilherme Bohnen's direct phone number is +5551984*****

What schools did Guilherme Bohnen attend?

Guilherme Bohnen attended Espm Escola Superior De Propaganda E Marketing.

What are some of Guilherme Bohnen's interests?

Guilherme Bohnen has interest in Experimental Marketing, Web Semmantics, Web, Marketing, New Technologies, Music, Web 3, Cross Channel Marketing, E Mail Marketing.

What skills is Guilherme Bohnen known for?

Guilherme Bohnen has skills like Email Marketing, Marketing, Digital Marketing, Web Analytics, E Commerce, Online Marketing, Web 2.0, Social Media Marketing, Crm, Online Advertising, Mobile Marketing, Responsys Interact.

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