Guilherme De Resende Fernandes Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brasil

São Paulo, Brasil

Estados Unidos

São Paulo E Região, Brasil

Campinas E Região, Brasil

• Responsible for creating the corporate area of innovation, for governance and for promoting and disseminating the Culture of Innovation in the company;• Responsible for creating the area of digital/technological transformation and advancing them with new value propositions. Focusing on new business models, new processes and new technologies (UX, AI, Deep Learning, Machine Learning, Neural Networks, Image Recognition, Blockchain, IoT, etc). It is an independent area, directed to POCs, MVPs, and test projects;• Responsible for the innovation ecosystem on the fronts: relationships with startups, universities and research centers, Innovation Days with partners and suppliers, challenges and “Hackathons”, application of training with collaborators and methodologies (Design Thinking, Jobs to be done, Scrum, Agile , etc.);• Secretary of the Shareholder Committee focused on Strategy, Innovation and Brand - since 2015. Exhibited great performance in strategic planning 2025 and studies of organic and inorganic projects;• Responsible for Innovation Forums, for the process of stimulating, engaging and valuing employees regarding the ideas implemented - Ydealize award program;• Responsible for the link between the creative areas of the company and operations and sales;• • Responsible for external views of innovation focused on consumer trends, market and customer experience and consumers;• Responsible for setting benchmarks and for developing a Continuous Management Program for Innovation Processes;• Responsible area for structuring the company's innovation funnel, by leveraging results and ensuring their perennial impact;• Responsible area for the analysis of Incentive Laws and allocation of projects they contain (Law of Good, Informatics Law, Ex-tariff);• Seed Capital for the last 3 years (for POCs, MVPs and test projects): R$ 1.5 million;• Responsible for budget management of R$5 million in the last 3 years (CAPEX and OPEX).

São Paulo E Região, Brasil

• Architect and responsible for the implementation and coordination of the Duratex Innovation Program - Imagine Program - present in 15 industrial units with more than 12,000 employees;• Conducting Duratex Corporate Strategic Planning;• Conducting processes focused on M & E and duediligence, studies of national and internationalcompanies, market research and economic data;• Participation in analysis / market research - several sectors with an industrial focus;• Follow-up of Projects from the Imagine Program, interviews with stakeholders, board and Duratex board;• Responsible for monitoring innovation projects and their feasibility stages (economic, marketing and financial);• Coordinator of the Innovation Commission with the participation of the CEO, directors and managers of the company;• Responsible for campaigns and communication actions of the innovation program in the company (internal and external);• Coordination of Innovation Managers in the areas of Deca, Panels, Forestry and Corporate - Managers and Coordinators;• Responsible for meeting deadlines related to the innovation flow - quarterly, semiannual and annual evaluation, workshops, payments and program expansions;• Project Mapping and Innovation Research (individual interviews, writing and networking);• Responsible for benchmarking processes and actions related to Consultancies and Agencies;• Conduction of the POA - Annual Operational Planning of the New Business, Planning and Innovation area and area cash flow.

• Strong involvement in the merger process with the company Duratex and Satipel (process of synergy, climate and organizational culture, planning, crisis management and communication);• Responsible for the coordination, preparation and operation of communication projects for the various stakeholders of the organization, as well as for contracting agencies that provide services to the area;• Responsible for the annual planning of Corporate Communication and Budget;• Acting as focal point of discussion for the relationship and development of the communication processes among the 14 units of the company;• Responsible for the coordination and monitoring of events (internal and external);• Responsible for ensuring the correct use of the communication vehicles and the brand(internal and external);• Coordination of social projects (tax incentive and private social investment) in the units coming from Satipel;• Responsible for relations with lcoal governments, secretaries, and entities, among others.

São Paulo, Brasil

• Contracting communication agencies;• Coordination/support of assistants in industrial and forestry units;• Budget planning support / annual communication budget;• Development of daily actions of endomarketing;• Support in the coordination of socio-environmental responsibility projects.

• Preparation of project reports / Private Social Investment and implementation of campaigns;• Development of communication actions for the internal employees;• Assistance in the coordination of all communication and social responsibility actions in theindustrial and forestry units.

Corporate Innovation, Innovation

Startup Graduated In The Acceleration Process, Startups

Mba, Economic Management And Business Strategy

Post-Graduate, Corporate Communication

Bachelor, Social Communication With Special Qualification In Public Relations