I am a business administration student at Insper (Institute of Education and Research) with a focus on strategy, finance, and operations, and a triathlon athlete. As a co-founder and COO of a healthcare marketing consultancy, I honed my expertise in strategic planning, process optimization, and technology integration. Currently, I founded GUIPA, an AdTech company that introduces LED panels attached to the trunks of electric motorcycles. Based on values ​such as sustainability through decarbonization and valuing the working class, we offer an innovative solution that transforms advertising into a dynamic means of connection that is present in every corner of the city. Passionate about supporting these skills, I am an enthusiastic advocate for improving organizational efficiency and growth. My journey encompasses a mix of academic pursuit and real-world entrepreneurship, fueling my commitment to driving impactful change.