Guilherme Marconi Email & Phone Number

Remote

— Diagnosis of brand challenges and needs— Annual strategic media planning— Budget construction and management— Regionalized media tactics (full-funnel)— Approach and relationship with media and production partners— Relationship with internal stakeholders— Multichannel campaign management - Meta, TikTok, Google, programmatic buying on own DSP (licensed), Google Search, YouTube, Twitter, Magazines, Radio, OOH, and publishers (branded content)— Support to the… Show more — Diagnosis of brand challenges and needs— Annual strategic media planning— Budget construction and management— Regionalized media tactics (full-funnel)— Approach and relationship with media and production partners— Relationship with internal stakeholders— Multichannel campaign management - Meta, TikTok, Google, programmatic buying on own DSP (licensed), Google Search, YouTube, Twitter, Magazines, Radio, OOH, and publishers (branded content)— Support to the purchasing department in media deals— Support to the digital platforms department - SEO, social listening, content, publication calendar — management, community management, digital metrics reporting, and functional scope statement construction for tool procurement— Support to the creative department, implementing the culture of briefs for creative demands Show less

São Paulo, Brasil

Brands and advertising agencies I've worked with:— Hamilton Beach— New Vegas (Gilette)— Questtonó (Energisa)— Lançamento do documentário Jagueretê-Avá: Pantanal em Chamas— HouseCricket (Foxlux, Famastil, ASICS, Branco, O Boticário e Subway)— Dorohty (Azeites Borges, Grano Alimentos, ANBC, Boa Vista e Le Pain Quotidien) — Redatriz (Casa Bauducco)— CuboCC (Audi e Yahoo!)— F.biz— Magenta Colab (Discovery)— Mirum

São Paulo Area, Brazil

• Media Strategies Leadership. • Team Build.• Media Process Implementation. • Professionalization of the Media Department with the Implementation of Research and Management Softwares Such as Publi and ComScore. • Media Leadership in RFP Process - from Proposals Scope to Pitch.• Establishing and Nurturing Relationships with Strategic Media Partners.-- Brands: L'Occitane, John Deere, Sol Beer.

São Paulo E Região, Brasil

• Support to the board in RFP process.• Cross-channels strategies.• Audience studies.• Research and evaluation of media opportunities.-- Brand: Cruzeiro do Sul Educacional.

São Paulo, Brazil

• Media Plans and Reporting.• Ads Campaigns Implementation and Management.• Requests and evaluation of media opportunities.-- Clients: Mondelēz, Reckitt Benckiser, Devassa

São Paulo Area, Brazil

• Knowledge Management of Digital Media across Media Campaigns for Internal Teams and Clients• Development of Digital Media Strategies and Tactical Plans.• Digital Media Reporting.• Implementation of Digital Media Campaigns.• Requests and Evaluation of Digital Media Opportunities.-- Clients: Quem Disse, Berenice?, Eudora, Cremer, Takeda, J Macêdo, Pernod Ricard

São Paulo, Sp

• Leadership in RFP process.• Implementation and Management of Digital Campaigns.• Digital Media Reporting.• Financial Reporting Related to Media Activities.-- Clients: Médecins Sans Frontières Brésil, Action Aid, Fundação Itaú, São Camilo, Fundação Dom Cabral, Cultura Inglesa.

Curitiba E Região, Brasil

• Supporting the Media Manager in Campaign Strategies.• Audiences and Consumer Behavior Analysis.• Requesting and Evaluating Media Opportunities.• Media Plans and Reporting.• Campaign Implementation and Management.-- Clients: O Boticário, Docol, Simmetria, Móveis Campo Largo, Livrarias Curitiba e Shopping Mueller.

Curitiba E Região, Brasil

• Supporting the Media Manager in Strategies.• Requesting and Evaluating Media Opportunities.• Media Plans and Reporting.• Campaigns Implementation and Management.-- Clients: Bottero, Smartbag, Editora Cultura, Pizza Hut, Nilco.

Curitiba E Região, Brasil

Responsible for Ads Tracking Reporting - Gathering, Formatting, and Analyzing Multiple Simultaneous Campaigns from Various Sources, such as Analytics Tools, Ad Serving Reports, and Media Platforms Data.-- Client: HSBC Brazil