Entrepreneurship, leadership, digital transformation journey, business innovation, corporate management, strategic consulting in data management & BI & analytics, data monetization & business impact, Artificial Intelligence assessment for business performance enhancement, People Analytics.Founding Partner, Member of the Board of Directors and Investor in Artificial Intelligence start-ups. Worked as Accenture's consultant, before he founded System Marketing in 1998, System Interact in 2003 and Deep Center in 2017. He also a QIBRAS co-founder - a Data Quality and Data Management Association in partnership with MIT - and a Former IAIQD - International Association for Information and Data Quality Director. Performed as System Interact's main partner and CEO for the last 16 years. In 2011, Awarded the MIT Trophy in Recognition of Outstanding Contribution to Brazil Information Quality.Graduated in Electronics Engineering at Instituto Mauá de Tecnologia (IMT), in 1992, post graduated in Business Administration (CEAG FGV), Marketing Communications (University of California), Master of Science in Information Quality (University of Arkansas), a partnership program with Massachusetts Institute of Technology (MIT), in progress. Digital Transformation Program, Kellogg Executive Alumni, 2020-2021.