Guilherme Soares

Guilherme Soares Email and Phone Number

Marketing Analyst at Cinemark Brazil @ Cinemark Brasil
sao paulo, sao paulo, brazil
Guilherme Soares's Location
São Paulo, São Paulo, Brazil, Brazil
About Guilherme Soares

I am a marketing professional passionate about communication strategies and digital content. With over 11 years of experience in the field, I have worked for leading brands, boosting their online presence and audience engagement. Currently, I am a Marketing Analyst at Cinemark Brazil, where I lead the management of communication channels, develop creative campaigns, and collaborate with digital influencers to enhance engagement. Additionally, my role as a Content Producer allows me to exercise my content curation and copywriting skills, maintaining an autonomous online presence for over a decade. My stint at Showmetech as a Freelance Social Media enabled me to explore the realms of technology and culture, producing engaging content and covering exciting events. During my internships at Cinemark and Lenovo, I gained valuable experience in relationship management, branding, and event organization. I am passionate about search engine optimization, content strategy, and social media, skills that I apply in all my endeavors. My professional journey reflects my dedication to creating meaningful connections between brands and their audiences, driving success and visibility through the power of strategic communication.

Guilherme Soares's Current Company Details
Cinemark Brasil

Cinemark Brasil

View
Marketing Analyst at Cinemark Brazil
sao paulo, sao paulo, brazil
Website:
cinemark.com.br
Employees:
1092
Guilherme Soares Work Experience Details
  • Cinemark Brasil
    Analista De Marketing Pleno (Branding E Pr)
    Cinemark Brasil Apr 2024 - Present
    São Paulo, Brasil
    • Gestão das redes sociais da Cinemark (Facebook, Instagram, X e Tiktok);•. Social listening e acompanhamento de métricas (via Buzzmonitor e Emplifi)• Desenvolvimento de campanhas de marketing 360; • Organização de eventos próprios da marca com foco na experiência do cliente como Spoiler Night, Nerdverso, Noite do Terror e Sessão Secreta;• Parcerias com influenciadores digitais; • Interface com a agência de assessoria de imprensa para coordenação de pauta, oportunidades… Show more • Gestão das redes sociais da Cinemark (Facebook, Instagram, X e Tiktok);•. Social listening e acompanhamento de métricas (via Buzzmonitor e Emplifi)• Desenvolvimento de campanhas de marketing 360; • Organização de eventos próprios da marca com foco na experiência do cliente como Spoiler Night, Nerdverso, Noite do Terror e Sessão Secreta;• Parcerias com influenciadores digitais; • Interface com a agência de assessoria de imprensa para coordenação de pauta, oportunidades de parcerias e gerenciamento de crises;• Elaboração de plano de comunicação para parcerias;• Relacionamento e gestão das demandas das agências de publicidade;• Interação com a área de CRM para criação de conteúdos para newsletters e Pushs;• Gestão de parcerias de mídia Offline (Shoppings, jornais, revistas e OOH);• Relacionamento com os estúdios dos filmes; Show less
  • Cinemark Brasil
    Marketing Analyst (Branding)
    Cinemark Brasil Jan 2023 - Apr 2024
    São Paulo, Brazil
    • Management of social networkings for Cinemark.• Definition of content schedule for digital channels (Website, App, Facebook, Instagram, Twitter, and TikTok).• Development of marketing campaigns.• Monitoring competition on social media.• Partnerships with digital influencers. • Creation of communication plans for partnerships. • Relationship and management of demands from advertising agencies.• Management of digital content platforms. • Interaction with the CRM… Show more • Management of social networkings for Cinemark.• Definition of content schedule for digital channels (Website, App, Facebook, Instagram, Twitter, and TikTok).• Development of marketing campaigns.• Monitoring competition on social media.• Partnerships with digital influencers. • Creation of communication plans for partnerships. • Relationship and management of demands from advertising agencies.• Management of digital content platforms. • Interaction with the CRM department to create content for newsletters and push notifications. • Management of offline media partnerships (shopping malls, newspapers, magazines, and out-of-home advertising). • Relationship with film studios. Show less
  • Cine Mundo
    Content Creator
    Cine Mundo Oct 2011 - Present
    São Paulo, Brazil
    • Online content creation (Instagram, YouTube, and website). • Production of communication assets (photos and videos). • Management of the writing team. • Coverage of events such as CCXP, São Paulo International Film Festival, Gramado Film Festival and others in the entertainment market.• Interviews with talents during film and series junkets.
  • Showmetech
    Social Media
    Showmetech Jun 2022 - Jan 2023
    São Paulo, Brazil
    • Content creation for Facebook, Instagram, Twitter, TikTok, and LinkedIn.• Content creation for clients such as Terra, Magazine Luiza, Samsung, Intel, and other companies.• Coverage of technology, culture, and gaming events.• Creation of webstories for Terra (https://www.terra.com.br).
  • Cinemark Brazil
    Marketing And Communication Intern
    Cinemark Brazil Jan 2020 - Sep 2021
    São Paulo, Brazil
    • Management of Cinemark's relationship with shopping malls throughout Brazil, prospecting opportunities for brand promotion and visibility (online and offline media). • Approval of communication assets for online and offline media. • Interface with the press agency, enhancing the brand's presence in the media.• Negotiation and monitoring of influencer collaborations. • Support in curating topics for digital platforms (Instagram, Facebook, Twitter, and newsletter). • Content… Show more • Management of Cinemark's relationship with shopping malls throughout Brazil, prospecting opportunities for brand promotion and visibility (online and offline media). • Approval of communication assets for online and offline media. • Interface with the press agency, enhancing the brand's presence in the media.• Negotiation and monitoring of influencer collaborations. • Support in curating topics for digital platforms (Instagram, Facebook, Twitter, and newsletter). • Content production for the blog. • Support in commercial presentations. Show less
  • Lenovo Brazil
    Marketing And Communication Intern
    Lenovo Brazil Feb 2019 - Jan 2020
    São Paulo, Brazil
    • Production and management of various events such as Brazil Game Show (BGS) and Ferrari F1. • Approval of visual merchandising materials. • Support to the web team (Brazil and Argentina) by translating and adapting landing pages for global technology events. • Management of internal company communications

Guilherme Soares Skills

Influenciadores Planejamento De Eventos Youtube Microsoft Powerpoint Adobe Photoshop Seo Branding Facebook Microsoft Office Microsoft Word Microsoft Excel Blogs Marketing Digital Wordpress Canva Adobe Premiere Publicidade Twitter Copywriting Eventos Corporativos Entretenimento Instagram

Guilherme Soares Education Details

Frequently Asked Questions about Guilherme Soares

What company does Guilherme Soares work for?

Guilherme Soares works for Cinemark Brasil

What is Guilherme Soares's role at the current company?

Guilherme Soares's current role is Marketing Analyst at Cinemark Brazil.

What schools did Guilherme Soares attend?

Guilherme Soares attended Universidade Presbiteriana Mackenzie, Universidade Cruzeiro Do Sul.

What skills is Guilherme Soares known for?

Guilherme Soares has skills like Influenciadores, Planejamento De Eventos, Youtube, Microsoft Powerpoint, Adobe Photoshop, Seo, Branding, Facebook, Microsoft Office, Microsoft Word, Microsoft Excel, Blogs.

Who are Guilherme Soares's colleagues?

Guilherme Soares's colleagues are Jaime Espíndola, Milena Zacarias, Jéssica Santos 🍿, Luana Vieira, Bárbara Cristina, Islane Gonzaga, Roberlane Dos Santos.

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