Guilherme Sette personal email
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I lead the development and growth of SaaS solutions for digital products, with a focus on payment features (KYC, cross border, anti-fraud, and smart approvals), APIs (API as a Product), and video solutions (Gen-AI, VoD, OTT and streaming). I have over 15 years of experience in creating and scaling B2B and B2C products, from fintech to logtech, and a patent in the logistics area.I have worked in two unicorns and I combine my technical skills in data analytics, A/B testing, Machine Learning, SEO, and hacking techniques with my strategic skills in market research, negotiation, and process creation to deliver high-quality and high-performance products that meet customer needs and business goals.I created 3 digital solutions from zero (fintech, streaming and logtech)
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Chief Product OfficerYlos TradingSão Paulo, Brazil
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Head Of GrowthScaleup Feb 2024 - Present- Conversational AI trained automatically using video content- Generative AI for video content- Video translation by Gen-AI with lipsync using API- Go to Market validation- Transform a SLG into a PLG (Revenue Ops)- Responsible for revenue, retention, sales, partnerships and ads -
Product ManagerHotmart Jan 2023 - Feb 2024- SaaS Sales- Squad Leader: Streaming, Core API, and Payment Link- Expertise with AI, DRM, HLS, Subtitles, Transcoding, OTT, Live and Video Analytics- Internacional teams management- Transform Streaming solution in SaaS product- API as a Product -
Head Of ProductCobre Nov 2021 - Jan 2023- I created from zero- Digital wallet for consumption at events- High efficiency and approval in transactions (average 21 processes/second)- Anti-fraud and risk analysis- Integration with acquirers and sub-acquirers -
Data Product ManagerOlist Mar 2022 - Jul 2022- Multi Squad Leader: Pricing, Crawler e Boost (Hacking)- Data-driven intelligence and A/B Testing implementation- Hacking techniques for data enrichment and exploration of new niches- Crossing of external data (D+1) to correct demands quickly and effectively using Machine Learning- SEO techniques for understanding market behavior -
Growth Product OwnerTroc Jul 2021 - Feb 2022- Multi Squad Leader: Buyers and Sellers (Growth)- Data-driven intelligence and A/B Testing implementation- Payment solutions (integrated digital wallet)- Omnichannel (e-commerce integration with pop-up stores)- Transform the entire product cycle into numerical indices for better performance interpretation (Machine Learning)- Sales funnel, lead capture, and SEO practices -
Group Product ManagerA Tal Da Bebida Oct 2015 - Apr 2021Brasília E Região, Brasil- I created from zero- Responsible for developing and managing product sales/distribution strategies, structural design, and layout (design), social media, including agile methodology (Scrum/Kanban/OKR).- Strong performance in integrating marketplaces (iFood and Zé Delivery), payment gateways and BaaS platform (White Label Bank), fleet routing, UX/UI, Discovery/Delivery, and A/B Testing.- Expertise in real-time data analysis (as important as understanding the customer is monitoring repressed demands), consultancy (feasibility of e-commerce implementation, integrated logistics, last-mile, and tax incentives).- Creation of the cloud delivery model (patented logistics solution). -
Premium Market ManagerEstrela Atacadista Oct 2014 - Oct 2015Brasília E Região, Brasil- Directly responsible for the brands Faxe (Danish beer) and Jägermeister (German distillate) and indirectly for the entire high-value-added portfolio.- Monitoring of the entire budget of exclusive brands, direct management of its own team of RCAs (Commercial Representatives), and indirect management of 230 RCAs.
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Commercial DirectorResolve Distribuidora Apr 2012 - Jun 2014Goiânia E Brasília- Responsible for the development of its own billing and sales system integrated with market data analysis (recorded daily by the sellers themselves).- Responsible for the entire administration of the company, financial and purchasing, prospecting and negotiating contracts with suppliers, and customer service “key accounts”.- Focus on imported beers and wines.
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Trade Marketing ManagerGlobalbev Bebidas E Alimentos Ltda. Jul 2011 - Apr 2012Minas Gerais, Goiás, Distrito Federal E Rio De Janeiro- Responsible for focusing on the on-premise market, states of Minas Gerais, Federal District, Goiás, and Rio de Janeiro, including budget management (approx R$2,000,000/year).- Negotiation of exclusive contracts, focusing on energy drinks: Flying Horse, Extra Power, and Monster.- Responsible for adding status to the Extra Power brand in Goiás, dissociating the image of a low-cost product from a product with excellent cost/benefit.- Worldwide case: the Extra Power brand was the only regional brand in the world to surpass Red Bull in both volume share and value share (Nielsen).- 95% market share in on-premise in Minas Gerais. -
FounderLabel Club Aug 2007 - Jun 2011Belo Horizonte, Minas Gerais, Brasil- Development of own system for operational, financial, and sales control. First nightclub to adopt digital payment by credit card (dispensing customers with having to queue to enter or leave)- Electronic music nightclub were elected 3 times (by popular vote) as the best nightclub in Minas Gerais.- General management of the club with a monthly audience of 8,000 people.- Negotiation of exclusivity contracts and marketing actions (Diageo, Devassa and GlobalBev).- Devassa's pilot house for market opening in MG.- Annual exclusive contracts worth approx. of R$1.500.000
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Creative DirectorVouch Nov 2004 - Jun 2011Belo Horizonte E Região, Brasil- Advertising agency focused on the corporate market.- Prospecting and negotiating contracts with new customers.- Art direction- Clients served: GlobalBev, Telemig Celular, Oi, MG Tourism Secretariat, Natura, Johnson&Johnson, Brasil Brokers among others.
Guilherme Sette Skills
Guilherme Sette Education Details
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Graphic Design -
Logistics, Materials, And Supply Chain Management -
Data Analytics -
Product Growth
Frequently Asked Questions about Guilherme Sette
What company does Guilherme Sette work for?
Guilherme Sette works for Ylos Trading
What is Guilherme Sette's role at the current company?
Guilherme Sette's current role is Chief Product Officer.
What is Guilherme Sette's email address?
Guilherme Sette's email address is g.7@me.com
What schools did Guilherme Sette attend?
Guilherme Sette attended Universidade Fumec, Universidade Católica De Brasília, Cursos Pm3, Cursos Pm3.
What skills is Guilherme Sette known for?
Guilherme Sette has skills like Brand Manager, Viral Marketing, New Media Marketing, Trade Marketing, Marketing, On Premise, Negotiation, Planejamento De Mercado, Marketing Strategy, On Trade, Vendas, Marketing Comercial.
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Guilherme Vito Giuseppe Sette
Curitiba, Pr -
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Guilherme Sette
Belo Horizonte, Mg -
1cnnbrasil.com.br
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