Responsible for leading the global strategy, marketing, commercial & product management functions for a newly formed Healthcare business unit.

Reporting directly to the Board of Directors, responsible for leading the organization in developing and executing the strategy and business plan including all commercial, operational, financial, and product development activities.

Introducing a disruptive imaging technology with consumable and capital capital components in gastroenterology, pulmonology and surgery with responsibility for providing the leadership, motivation, strategic vision and execution of North American P&L (including sales, marketing, customer service, reimbursement, regulatory, finance and operations).

Launching an innovative imaging product in the breast cancer market reporting directly to CEO and member of executive team responsible for P&L of business. Specifically, lead global distribution and all marketing programs including customer segmentation, branding, public relations, advertisement, pricing, sales support, and lead generation. Also lead multi-generational product plan and launched two new products. Responsible for critical initiatives including clinical research programs and payor reimbursement strategy.

Responsible for $232M x-ray business across three product lines in US, Canada and Latin America. Developed and executed go-to-market product strategies, sales promotions, price realization objectives, and growth initiatives. Work closely with engineering on product development priorities and supply chain efficiencies.

Responsible for $17M x-ray sales in South East US Region including radiography, fluoro and interventional radiology product lines. Developed region sales and marketing strategies. Coached sales team on account and territory management.

Drove central Ohio sales of all diagnostic imaging product line (i.e. MRi’s, CT’s, PACS). Built relationships with key hospital executives to propel and create strategic alliances. Coordinated activities across all GE businesses to drive incremental revenue.

Completed 15-month GE leadership program including finance, business strategy and GE Crotonville leadership courses. Also responsible for high impact projects.

Designed endoscopic surgical devices from brainstorming, product design, CAD drawing, prototype development and product demonstration.