In charge of defining and implementing the Marketing and Communication strategy for CAREPROD and its subsidiaries.

Inside the eCommerce and Integration department, I was working on eCommerce initiatives for different Maisons of the RICHEMONT group.I was managing the projects from their start to their launch, including Kick-off and Closing presentations, weekly rituals with Key Stakeholders, Steering committees when necessary, Bug triages, and other meetings with the project team.- Launch and set-up the email notifications sent to the customer when he purchases pieces from a Boutique but they are sent from a warehouse (for Cartier, Panerai and Vacheron Constantin on HK, MO and US markets)- Launch of a brand new website with the eCommerce feature for Vacheron Constantin in EU, JP and US markets- Launch of a brand new website with the eCommerce feature for A. Lange & Söhne in EU and US markets- Implementation of quick wins and new features to improve the User Exprience during the check-out (for Baume & Mercier, IWC, Panerai, Vacheron Constantin, Van Cleef & Arpels)- Implementation of the email communications for the Retail Department during the move to SAP in Korea and Taiwan (all the watch-making Maisons: Cartier, IWC, Panerai, etc.)

Define and implement the Marketing and Communication strategy for this start-up company in the medical audiovisual field, after a huge increase of its turnover during the year 2020.- Creation of a new logo and the dedicated Brand guidelines for the company Careprod- Structuration of the company in different entities to make it more understandable for B2B customers- Creation of logo and brand guidelines for Careprod’s subsidiaries (both Slice congresses and Master & Fellow)- Launch of a brand new website for Careprod- Launch of social media accounts (Facebook, Linkedin, Twitter, Instagram) and definition of the strategy and planning to communicate on each of them- Creation of Newsletters templates for the company and all its subsidiaries- Launch of a dedicated website and an international social media campaign with Stryker for Skill Assist (a technology created in partnership between both companies)

▪ Handling all the Digital Ecosystem and Customer Journey for DS Automobiles▪ Management of a team of consultants and apprentices▪ In charge of set up and follow-up of the customer journey in all DS digital ecosystem :- Business Owner role on DS Automobiles institutional website- Implement the new CMS solution (from Adobe) that will replace the current DS Automobiles website solution - Work closely with Agile teams managing DS Automobiles websites : evolution requests, customer journey optimization, design optimization, etc.- Implement e-Commerce websites (for stock, online car reservation, aftersales booking)- Coordinate launch and strategy on other websites : configurator, connected services, online booking, trade-in offers, used cars, etc.- Manage the budget of the Digital team and arbitrate on projects to be launched- Main digital point of contact for more than 60 countries around the globe

▪ Handling the CRM for DS Automobiles▪ Management of a team of consultants▪ In charge of set up and follow-up of all the multichannel DS CRM strategy : - Contact Plans for Prospects & Customers B2C/B2B on DS vehicles already launched (DS 7 Crossback or DS 3 Crossback) or ready to be launched (DS 7 Crossback E-Tense 4X4 or DS 3 Crossback E-Tense)- Creation of a new contact plan for the launch of DS 9 for both B2C and B2B- MyDS App and Push Notifications- Chatbot project implemented on the website DSautomobiles.fr- Various tranverse digital websites (Connected services, OnLine Booking, etc.)

▪ Handling the roll-out of a variety of websites around the world for PSA group main Brands (Peugeot, Citroën & DS Automobiles) :- E-Commerce websites for the new Peugeot 508 & 508SW in the G10 Europe- DS Online Store (DS), Carstore (Citroën) & Webstore (Peugeot) for B2C and B2B clients in European countries- Trade-in websites for DS Automobiles and Peugeot around the globe▪ Working closely with Agile Scrum Teams (PO, Solution Leads, etc.)

▪ Support and coordinate project management of multi-country (qualitative and quantitative) research projects in the Healthcare, Pharmaceutical, and Biotechnology industry▪ Support in pre-fieldwork activities such as the draft creation of questionnaires and screeners that meet client requirements▪ In charge of programming, testing, QC-ing and launching of online surveys▪ Support and coordinate fieldwork activities to meet client's goals▪ Perform analysis of raw data presenting insights to answer client’s objectives▪ Evaluate, analyze and provide summary reporting and presentations of the research conducted to the client

▪ Management of international digital projects for key accounts in the Consumer Goods & Pharmaceutical Industries (EU, EMEA, Asia and Latam projects)▪ Management and involvement on digital projects from the customer’s brief to final delivery (budget control, timeline compliance and creation, reporting, content design, integration & deployment)▪ In charge of the digital content deployment (apps, e-detailing/learning, CLM, websites, etc.) for iPad, PC, Android tablets and mobiles▪ Technical and business consulting: digital strategy, solutions implementation, business intelligence, change management📍 Clients: P&G (Oral B, Metamucil, Vicks, Prestige), Nestlé Nutrition, Dentsply, AbbVie, Viroblock

▪ Setting up & following up the New Products strategy and implementation for France & Belgium:- Technical support towards the Salesforce (answer to tenders, presence at congresses, trials & demo, products presentation, customer training)- Creation of brochures, sales kits & trainings to promote the new products launch▪ Sourcing and meeting with distributors (pharmacies & wholesalers) to reach new customer targets▪ International reporting

▪ Setting up & following up the visibility campaigns at the P.O.S (i.e the Pharmacy) for OTC products (Doliprane, Aspégic, Maalox, etc.) and Parapharmaceuticals products (Mitosyl, Lactacyd x Omnivit)▪ Setting up a specific Merchandising for our products at the P.O.S :- Category Management- Product Management▪ In-Store Animation implementation and optimization▪ Setting up and updating content in a network of 300 TV (accross Algeria), with TV spots for Sanofi's products▪ Communication about Sanofi towards Pharmacists▪ Subsidiary digital marketing Manager : Launching of the websites for Diabetes & Allergy (2 aspects : Professional & Patient)

Launching a Marketing & Communication Agency, focusing on various aspects:▪ Brand Design / Advertising▪ Independent Labels & Artists Promotion: - Online [websites, forums, blogs, web-radios]- Press, Magazines, Radio, Television

▪ Management of the website ‘InjectionTV.fr’ powered by Dunlop▪ Project management:- ‘TestDriver.fr’ website launching [Goodyear Tires Test Center]- Dunlop Event during the ‘24H du Mans’- Technical Brochure for the Goodyear & Dunlop brands▪ Setting up of Promotional operations for Goodyear & Dunlop brands▪ Creation of leaflets, brochures, presentations and documentations for internal use