RETAIL EXCELLENCE & DIGITAL TRANSFORMATION. Improve store experience: augmented associate, customer journey, digitization. Increase retail operations efficiency: people, supply chain, product availability, performance analytics and insight. Develop new Loyalty, new customer experience and engagement through personalised marketingSALES TEAM EFFICIENCY . Drive market analysis & build Business development plan. Strategic Account planning. Coach pre-sales and sales teams & supervise Oracle value proposition for RFI/RFPCOMMUNICATION - SPOKESMAN. External webinars: CEE, Russia, France, Watches and Wonders,. Internal webinars for Oracle EMEA teams, Cloud World. Diner for retail CFOsKEY CUSTOMERSAsda (UK), Auchan, BUT, Carrefour, ECCO (DK), FnacDarty, Hermès, Intermarché, Ahold (NL), Ikea(Sweden), M&S (UK), Metro (D), Richemont (CH), Sainsbury (UK), Seddiqi (UAE), TFG (SA)

BUSINESS DEVELOPMENT - EMEA. Educate Sales team about retail dynamics and challenges. Define account strategy - Key Accounts and High Potential Accounts. Develop sales plan & strategic partnership : BCG, Bain and McKinsey. Start-up ambassadorORACLE BRAND AWARENESS. Create and implement marketing and communication assets. Focus teams on Innovation and Value Proposition. Organize customer day: Carrefour, Danone, L'Oréal, Sonepar, .... Deliver Point of Views: Data hub | Retail Science | CFO & CHRO of tomorrow | AI and Gen AI in retailO’STORE - Retail store of the future at Oracle France HQDemonstrate Oracle solutions for retailers with embedded technologies such as IoT, blockchain, AR & VR, AI & ML, contactless payment, computer vision, RFID

EyeFitU is a software company providing a size-as-a-service suite of solutions. It enables fashion retailers to increase their online conversions, reduce returns and optimize production with the power of AI and data.Benefits of EyeFitU:. Enhance Customer Experience by accurately determining customers' sizes. Increase Customer Loyalty by providing a hassle-free sizing experience. Increase supply Chain Efficiency by minimizing returns, allowing better inventory management and reducing transportation emissions. Improve Environmental Responsibility by reducing returns and waste

While still working at Oracle, I am delighted to be investor and Board Advisor at MyJiminy.MyJiminy is a platform of creative talents of diverse expertise to create content of great quality:. Images and texts to bring your stories to life. Audio and music to create and customize your audio production. Creation and innovation to rethink experience. Videos and films to magnify your image and add a pinch of entertainment to your projects. Digital makers to reveal your potential and support your digital transformation. Special talents to reinvent your eventsTogether, let’s create the content you need

BRAND REPOSITIONING & DEVELOPMENTAdecco Group (Europe). Improve customer experience → Digital Transformation to simplify interactions and facilitate recruitment of new talents. Define new brand positioning and new role in the future of work (design thinking with start-ups and millennials) → Develop new offers and digital services dedicated to future targets: Senior, Retiree, Millennials, Freelancers → Design a community platform of services to meet temporary workers’ needs, expectations and constraintsActivia (worldwide). Embed the new positioning of the brand with international teams. Build local activation marketing and communication plans → New brand positioning understood and shared with local teams → Inspiration and brainstorming workshops → Local activation plan for France definedBut - Strategic Repositioning / Confidential projectClub Med - Redesign of All Inclusive offerBottega Veneta: Brand assessmentDS Automobiles: brand relaunch activation plan

Development of activities in retail and luxury industriesLaunch of services:. Understanding of market dynamics – Trends and vision, store of the future, digital transformation, business impacts: Carrefour, Europacity, Intermarché, SFR. Brand vision & positioning: C&A Europe, Dim and Lovable, Intersport, Klépierre. Brand valuation and equity development, business plan: Brioni, E.Leclerc, La Poste, Oscaro.com, Randstad, Ritz Paris. Customer experience, new store concept and retail excellence: Carrefour, Dim et Lovable, Essilor, Havas Voyages, Intersport, RATP, Renault, Simply Market, Volcom Results → Commercial architecture - 7 new clients, 3 awards (Janus du commerce) → Practice leader – Communication and in charge of Interbrand rankings - Best Global Brands and Best Retail Brands → Management of a multidisciplinary team (10 p) : consultant, creatives, architects, client directors and project managers → Sales increase by 15 %Industries: Luxury, food retailers, apparel, specialized, other B2Cs

Consulting in strategic marketing for retail and luxury industries. UNDERSTAND: Insights and dynamics, consumers’ expectations and new patterns, International Innovation Watch: Auchan, Casino. GROW - Strategy, Business model analysis, Ecommerce strategy, 3-year activation plan: GaleriesLafayette, Intermarché, La Poste, Orange, Club Med Gym. BRAND PROMISE - Positioning, new store concept and customer experience redesign: La Poste,Lacoste, Bouygues Telecom. Customer Marketing - Big data and customer knowledge: Monoprix. Comprehensive creation of a store – Location, product categories, sourcing and pricing,merchandising, …: La poste (Philaposte)Results → Recruitment and management of consultants (6) from Roland Berger, BCG, Bearing Point and from Kering strategy department → Sales of 800 K€ for the 1st full year → Press relationship, conference and surveyIndustries: Apparel, Food retailers, Telecom, Specialised retailers

. Improve customer marketing performance - Big data, Loyalty Programs and IS: Carrefour, ETAM, 1.2.3, Fnac. Improve business financial performance: Aliaxis, E.Leclerc, Primagaz, Sonepar, Unilever. Reorganize business – Organization and processes: Carrefour, Concerto, La Redoute, Tape à l’Oeil. Develop consulting business in the retail industry to add value at IS and IT projects and support software selection. Spokesman for retail related topicsResults → Direct sales of 700 k€ → Recruitment and management of team, collaboration with other teams → Practice leader Retail and CRM – Speaker for the group, conferences and surveys, press and PR, communication awardIndustries: Apparel, food retailers, B2B

Rexel - Reveal the brand potential and financial gains to contribute to its sale by Kering. Business audit and short term financial gains plan → 1 year of net result. Brand repositioning by customer segment . Retail network strategy and naming. Rebuild the product and service offeringAirbus - Build the 1st worldwide social network to create and develop an Airbus culture and improve ways of working. Board contact person. Community management, content management

Façonnable - Post-Merger Integration. Counterpart of Nordstrom VP (US shareholder). Set-up of the board committee. Define growth strategy . Global reorganization and design of new ways of working. Change managementChateauOnLine – CEO and COO• Business processes design• IT selection

PARFUMS CHRISTIAN DIOR – Design a better finance department . Reorganization of the Finance Department : accounting, controlling, cash management. Redesign of financial processes and procedures : planning, forecasting and budgeting. Redesign of the finance and Performance monitoring. Counterpart of the CFO, CAO and CCO. Manage SAP team (Fi-Co) to ensure overall consistencySNCF - Creation of the stations department for SNCF. Developing stations revenue. Design revenue models & business planSCHLUMBERGER – Align business and IT• Alignment Workshop (ASE) of worldwide extended Board (Top 70) on business and IT strategyTHOMSON - Improve Business intelligence, big data and data warehouseWELL – Assess and Improve Business intelligence EY BU development . Service offering design. E&Y brochure & presentations

Creation of the controlling department for France 117 hypermarkets. Finance planning, forecasting and budgeting. Financial and Performance Dashboard - financial, business and contextual indicators. IT implementation and roll-out. On-boarding of the 5000 users . Counterpart of the Carrefour Group finance department

Set-up of the controlling department for the Holding and Europe Branch. Defining needs, KPIs, dashboard. Implementation and roll-out of IS. Business partner of the General Managers of European countries. Counterpart of Gehe (Shareholder). Market and competition watch, counterpart of professional associations

Creation of the financial and controlling department of the Dutch subsidiary. Processes and procedures. Industrial investments: budgeting, allocation and monitoring. Tax & cash management and improvement