Guillaume Maillet Email & Phone Number

Los Angeles, California, United States

Greater Seattle Area

- Built the wireframe and structure of the Sales Operations Team for the nascent Ad Tech Sales and Services team (400+ people team). Our mission: develop scaled systems, processes that drive operational efficiency, and success for our sales teams.- Recruited and managed a team of 7 Sales Operations Managers, based in the US, Europe, and Australia.- Revamped the input framework for Ad Tech Sales in order to track what matters to generate outputs (engagements/meetings, contact management, pipeline, lead conversions).- Built and delivered Sales Processes that are specific to Ad Tech Sales and Services: Ad Tech opportunity logging and pipeline, Ad Tech Persona tracking, Engagement logging, leveraging Salesforce.com as our CRM.- Created the framework for self-serve reporting tools, in partnership with Business Intelligence Engineers, enabling our sales team to pilot their business in full autonomy.- Created, launched, and owned the data infrastructure needed to reconcile and track our DSP Self-Service revenue to operate at scale. This is now used across the Ads org and the foundation for reporting used by Finance, Compensation, and all Sales Teams.- Constantly partner with Finance, Product, Compensation, Business Intelligence, and Tech teams to deliver what matters for the Ad Tech Sales and Services team (forecasting, analysis, reporting tools, quota management dashboard, WBR…).

Greater Seattle Area

- Built the framework and launched a global cross-team project aimed at merging two sales teams together, forming the Ad Tech Sales and Services team for Amazon Ads. Led the project from start to finish over the course of 1 year, and oversaw 14 workstreams spanning from HR, Marketing, Product, Training, Sales Operations.- Deployed projects, sales processes, and programs that helped the Ad Tech Sales team build capability to scale, to improve operational efficiency, to improve sales productivity, and to drive growth.- Launched and owned cross-team key processes such as a Salesforce pipeline system for our DSP Self-Service offering, Lead generation for our Agency Development Managers.

Greater Seattle Area

- Managed a team of 3 Events Managers (US, Europe) handling global events for Amazon Ads and our customers (advertisers and media agencies).- Executed 60+ global events each year, from small-scale advertiser/media agency focused summits to large-scale booth activations (CES - US, Cannes Lions - FR, dmexco - DE).- Implemented new processes to have the team operate at capacity (was at 150% in 2016), prevent over-spending and implement budget management guardrails (was over-budget in 2016 by 100%), and improve transparency with global sales teams.- Created new KPIs and goals to drive improvement in event efficiency and effectiveness.

Greater Seattle Area

- Entertainment/Media retail category (with focus on French Books Vendors):* Rebuilt or created a healthy relationship with vendors based in Montreal, Quebec.* Led buying operations, vendor negotiations, and in-stock planning efforts for a business that represents 3% of total Amazon.ca revenue.* Profit/loss management and direct responsibility for the performance of this business across a variety of KPI’s.- Marketing for Amazon.ca French audience:* French audience represented 20% of Amazon.ca customer base.* Created and executed promotional, merchandising, and marketing strategies for Amazon’s Canadian media businesses, focused particularly in the Quebec market segment.* Worked closely with the French speaking Media Vendors as well as the media categories Content Managers.* Responsible for the Paid Search budget for French Language campaigns ($20K).* Oversaw cross-functional teams regarding the production and development of experimental global innovations for Amazon.ca French audience and understanding the customer and technical requirements.- Management:* Monitored day-to-day tasks of one direct report (French Language Copy Editor), responsible for working with site merchandisers and marketing managers to translate, copyedit, and provide final QA for French versions of emails, site content, and promotions.

Paris Area, France

- Display, programmatic, custom solutions advertising (CPM, CPC, CPA solutions).- Manager of Consumables and Entertainment Account Managers: three people.- In charge of $1M CPG accounts (Philips, L’Oreal, P&G...), and the entire Entertainment advertiser account list (movies, video games, music).- Partnered with Account Executives to create strategic media plans, negotiation with clients.- Managed multiple campaigns, launching or executing concurrently, and determined real-time improvements while monitoring and reporting results to key internal and external stakeholders.- Reviewed and analyzed data from various sources and provides key insights on effectiveness of campaigns.- Prepared presentations summarizing campaign strategy, creative, key performance metrics and actionable findings.- Drove upsells and renewals.- Program management: lead for the launch of:* mobile and video advertising products.* Custom branded pages (see examples below)

Paris Area, France

- Identifying, prospecting and closing new contracts with targeted new corporate partners to drive sales of Amazon.fr Gift Cards.- Developed, managed Strategic Accounts to secure and increase sales by identifying growth opportunities.- Created specific and customized promotional communications to increase revenue from existing partners.- Worked internally with retail teams to offer partners solutions that can contribute to increase Gift Cards sales.- Track records of closing important deals (up to $1 million) and forecast accuracy.

Paris Area, France

- Responsible for driving revenue on the French market of online branded video, through selling relationship both to media agencies and direct advertisers.- Develop new business opportunities through research and clients meetings.- Prepare PowerPoint presentations, commercial offers and tools to help monitoring the activity.- Work with Publishing Director and Campaign Manager to implement and optimize campaigns.- Achieved sales targets while maintaining high margins (120% of goal).

Paris Area, France

- Responsible for driving revenue on a portfolio of Entertainment advertisers: Walt Disney Company, Twentieth Century Fox, Paramount Pictures, Sony Music, EMI, Ubisoft… - Entertainment partnerships – Editorial and advertising plans.- Mastered the whole catalog of Microsoft advertising products: Display, ROI, Advergaming, Search.- Over achievement of sales targets: 110% at minimum each year.

Paris Area, France

- Partner with sales and support staff to manage key account advertising on MSN.fr and Windows Live properties.- Maximize and add value for the customers by identifying additional revenue generating opportunities.- Build solid customer relationships and act as point person for customers’ questions and concerns.- Effectively monitor day-to-day management of account.- Conduct campaigns optimizations to create best reach and customer satisfaction.

Paris Area, France

- Marketing and communication plans for the Imagine Cup contest (29,000 participants).- Management of partnerships with TV channel (Game One), magazine (Joystick), trade show (Imagina)- Events organizations- Budget Management (180K €).

Bachelor Of Business Administration - Bba, Majored In Marketing

Graduated with honors - Made the Dean's list. GPA: 3.61

Deug, Droit/Law