Guillaume Aba Email & Phone Number

Geneva, Switzerland

Lead the Commercial Excellence projects to improve in-field efficiency and overall sales operations: CRM management, Digital and CRM content to the Sales Teams, translation of CRM insights (Salesforce, Veeva) into concrete actions (segmentation, cycle visit plan,…), dashboarding, coaching, sales incentive plans, Learning Management SystemLead the Business Intelligence analyzing and synthesizing market trends and understandings to provide business strategy, insights and… Show more Lead the Commercial Excellence projects to improve in-field efficiency and overall sales operations: CRM management, Digital and CRM content to the Sales Teams, translation of CRM insights (Salesforce, Veeva) into concrete actions (segmentation, cycle visit plan,…), dashboarding, coaching, sales incentive plans, Learning Management SystemLead the Business Intelligence analyzing and synthesizing market trends and understandings to provide business strategy, insights and recommendationsSupport of 8 countries: daily activity, analytical support, strategy plan to drive their global performanceLead 3 direct reports, 5 peopleVice-President MENA ad interim.• Implementation of cycle visit plan• Launch of new digitized tools to the sales force increasing field efficiency• Improvement of sales force’s CRM usage and KPIs tracking• Reinforcement of the Learning Management System (macro and micro-learning) Show less

Amsterdam Area, Netherlands

Richemont is the 3rd luxury group in the world and owns several brands like Cartier, Van Cleef & Arpels. Panerai has been acquired in 1997 and is considered as one of the main high-end luxury sports watch brands.In charge of 8 European markets - Netherlands, Nordics, Russia, CIS countries. Full ownership of the P&L of the Country / Area including revenue growth, cost control, budgeting, financial analysis and forecasting.Lead 5 direct reports, 15 people in 2… Show more Richemont is the 3rd luxury group in the world and owns several brands like Cartier, Van Cleef & Arpels. Panerai has been acquired in 1997 and is considered as one of the main high-end luxury sports watch brands.In charge of 8 European markets - Netherlands, Nordics, Russia, CIS countries. Full ownership of the P&L of the Country / Area including revenue growth, cost control, budgeting, financial analysis and forecasting.Lead 5 direct reports, 15 people in 2 countries.Definition, implementation and supervision of clear Sales strategies (Retail, Wholesale, Key Accounts)Lead cross-functional team in the development and execution of omnichannel Marketing strategies to increase the engagement towards the brand and maximise revenue whilst ensuring alignment with corporate strategy:• marketing campaigns (digital, social media, PR, events, and partnerships)• product launches• boutique openings• global brand activationRetail management: Operations, Recruitment, CRM, Visual Merchandising, Inventory, coaching. 25% increase of turnover, +40% sell-out, healthy inventory Reorganization and revitalization of the Dutch subsidiary Increased local margin by 5% Increased Brand in-store visibility by 30% Negotiated a multi years co-branding partnership at worldwide level Show less

Moscow, Russian Federation

Achieved results:• +40% increase of turnover• Scale-up of the Russian Subsidiary from 1 to 10 people• Opening and management in Moscow of own Panerai retail flagship boutique• Management of franchise boutique• Complete change of distribution and opening of new countries

Moscow, Russian Federation

Candy Hoover Group is one of the leading groups in home appliances market, specialized in the White Goods and Small Domestic Appliances. It has been acquired by Haier Group in 2019.Marketing and commercial strategy for all product lines, built-in and freestanding in Russia (turnover 65m€).Management, coordination, monitoring of all marketing, advertising, promotional activities. BudgetMarket research, Benchmarking, and Category ManagementCommunication plan for each… Show more Candy Hoover Group is one of the leading groups in home appliances market, specialized in the White Goods and Small Domestic Appliances. It has been acquired by Haier Group in 2019.Marketing and commercial strategy for all product lines, built-in and freestanding in Russia (turnover 65m€).Management, coordination, monitoring of all marketing, advertising, promotional activities. BudgetMarket research, Benchmarking, and Category ManagementCommunication plan for each product launch (PR, ATL and BTL).Team management: 3 people• Gain of 1.5% market share in the washing machine segment• Gain of 2% of overall margin Show less

Milan Et Alentours, Italie

Management of all marketing and communication activities for the entry of Hoover in a new SDA category (ironing) from product idea to mass production.Project Management, Design and Product Development with teams in Italy, Scotland and ChinaRange creationGlobal and Local P&L ManagementTraining of all countriesBTL and ATL material creation

Région De Paris, France

Strategic and daily management of 6 product lines respecting marketing mix: aesthetic, product specifications, price positioning, volumes and gross margin.Marketing support of Key Accounts ManagersCreation of sales toolsSales Rep and back office support.