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I consider myself a highly passionate entrepreneur. I enjoy building and managing teams in fast-growth environments. I spent the first few years of my career within a franchise model called College Pro Painters and then launched a University school project (nvi) which was sold 8 years later to Dentsu Aegis Network (rebranded iProspect Canada) and stayed there for 5 years, almost tripling the baseline revenue and increasing 6 fold its bottom line.In 2018 I founded Contxtful, a Montreal-based ad tech attention company . Our metric, Receptivity, is based on the observation of the human patterns associated with attention and context on the entire programmatic ad inventory. It helps media companies to obtain the best advertising results while respecting user privacy. Contxtful has one goal, to make ad tech cleaner and safer.I love daunting projects, and I also strongly believe in a world with better interactions between brands and consumers - but in a ethical and non-intrusive way. I enjoy thinking outside-of-the-box and always believed challenges only make you smarter (and sometimes stronger too!). One of my favorite mantra is the Stockdale paradox, which I try to live by every day:#1 You must retain faith that you will prevail in the end, regardless of the difficulties...AND at the same time#2 You must confront the most brutal facts of your current reality, whatever they might be.
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Chief Executive OfficerCellartMount Royal, Qc, Ca
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Chief Executive OfficerContxtful Feb 2018 - PresentMontreal, Quebec, CaMontreal-based attention ad tech company focused on developing products for the supply-side of the advertising ecosystem to increase media efficiency and monetization of ad inventory. Our products don't use any PI/PII. -
Business ConsultingEos Worldwide Jan 2018 - PresentBirmingham, Michigan, UsI help to implement the EOS model (used in 200 000+ businesses globally) with executive teams of companies looking to generate growth through managerial and governance best practices. -
Chief Executive Officer, Iprospect CanadaIprospect May 2013 - Jan 2018London, GbiProspect is a one-stop-shop for your digital performance needs: SEO, PPC, Social Media, Conversion Optimization, Web Analytics, Display Advertising, Affiliation Programs. We are the largest digital performance agency in the world and we are part of Dentsu Aegis Network -
Evp, Digital PerformanceDentsu Aegis Network Jan 2015 - Dec 2017Tokyo, JpIn charge of deploying digital performance across all clients of Dentsu Aegis Network in Canada. -
Owner & FounderNvi Nov 2004 - Apr 2013Montreal, Qc, Canvi was a one-stop-shop for your digital performance needs: SEO, PPC, Social Media, Conversion Optimization, Web Analytics, Display Advertising, Affiliation Programs, Mobile Marketing, Blogs, Corporate Website Design, and E-Commerce websites. We provided a fully integrated, proprietary solution to our customers and take ownership of their success online. -
Painting Franchise OwnerCollege Pro Painters Mar 2000 - Oct 2004Toronto, Ontario, CaI was running a residential painting franchise for 5 years, where I managed 10-15 employees every summer while I was finishing my degree in Management at HEC Montréal. I also was the youngest North American franchisee manager and ran my own franchise while coaching 6 other franchisees. -
Research SpecialistDesjardins Jun 1997 - May 1999Lévis, Québec, CaIn charge of doing research for clients and taking care of daily questions from customers.
Guillaume Bouchard Skills
Guillaume Bouchard Education Details
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Hec MontréalEntrepreneurship/Entrepreneurial Studies
Frequently Asked Questions about Guillaume Bouchard
What company does Guillaume Bouchard work for?
Guillaume Bouchard works for Cellart
What is Guillaume Bouchard's role at the current company?
Guillaume Bouchard's current role is Chief Executive Officer.
What is Guillaume Bouchard's email address?
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What is Guillaume Bouchard's direct phone number?
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What schools did Guillaume Bouchard attend?
Guillaume Bouchard attended Hec Montréal.
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Guillaume Bouchard has interest in Search Engines, Management, Digital Performance, Economic Empowerment, Consulting, Snowboarding, Traveling, Environment, Marketing, Cro.
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Guillaume Bouchard has skills like Sem, Seo, Google Analytics, Web Analytics, Online Advertising, Social Media Marketing, Web Marketing, Google Adwords, E Commerce, Ppc, Online Marketing, Digital Strategy.
Who are Guillaume Bouchard's colleagues?
Guillaume Bouchard's colleagues are Jonathan Primeau, Pmp, Félix Girard, Jean Pierre Gilbert, Jean Pierre Gilbert.
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