'Guillaume' Bertil Email & Phone Number

Lausanne, Vaud, Switzerland

Lausanne

- Digital Strategy (SEO/SEM/SMM, Community Management, Data collection & analysis)
- Website development (Design & Features)
- Web tools development (CRM, Event management, Newsletter, etc.)
- Audit & Consulting
- Wordpress training sessions

Lausanne, Vaud, Switzerland

Lausanne, Vaud, Switzerland

- Managing the digital team (Community Manager, YouTubers, Digital Assistant, Bloggers)
- Defining & implementing the digital marketing strategy for brands & products
- Managing the digital campaigns internally (SEO, SEA, SMM, SMO, E-mailing)
- Collecting & analysing datas through several platforms (GA/GTM, Heatmaps, A/B testing, BI tools).

Lausanne Area, Switzerland

As team leader of the digital & marketing hub, I am responsible for defining and implementing the global digital strategy for "Starling" branded hotels, and other independent hotels based in Switzerland and Spain. My main tasks are:

- To manage the marketing team (Marketing coordinator & assistant, revenue analyst, web developer, marketing.

Switzerland

Web development (CMS WordPress)
- Installation and set up
- Theme development and modification
- Plugin creation
- Performance optimization
- Back-up and security
- Maintenance & evolution

Lausanne Area, Switzerland

Key player in the HeadQuarters Digital Operations team, I’m in charge of the online marketing campaigns coordination (websites, emailing, and banners campaign). In relation with more than 50 markets / countries worldwide, internal departments and external agencies/partners; my main tasks are:

- To brief the markets (Concepts, constraints, planning.

Lausanne

- Needs / constraints / goals definition
- Competitors benchmark
- Online communication strategy definition
- Communication tools creation and management (Newsletters, flers, Social networks, etc.)
- Specific management tools implementation (CRM, Event management tool, etc.)
- SEO and SEM campaign management
- Project / Ressources /.

Geneva Area, Switzerland

- Website development and improvement
- Search Engine optimization
- Marketing & E-Marketing strategy
- Online and Offline communication
- Fundraisng activities

Multimedia project management
Web / social network admin and improvement
Marketing activities
Administratives tasks

Lausanne Area, Switzerland

Event project management
Web / social network admin and improvement
Marketing activities
Administratives tasks

Customer acquisition
Customer loyalty
Satisfaction analysis
Event coordination

Sales Statistics
Inventory
Supplier control

Speed Learning, Social Media

Communication strategy, Community Management & Advertising on the main social media plateforms: Facebook, LinkedIn, Instagram, Twitter.

Digital Strategy Specialist, Digital Communication And Media/Multimedia

Digital & e-marketing culture, Digital Branding, Project management, Content strategy, SEO & Ranking, E-mailing, Big Data & Analytics.

Leadership & Management

- Team management strategies - Management tools - Leadership applied to management - Personnal development

Html5, Web Page, Digital/Multimedia And Information Resources Design

- What's new with HTML5 - How to operate/exploit HTML5 features - Development opportunities

Web Marketing For Managers, Marketing/Marketing Management, General

- Web marketing tools - Marketing management stragegies - Tools and ressources optimization

Cursus, Web Developer / Webdesigner

HTML / CSS SEO CMS basis PHP / jQuery basis

Bachelor, Management - Entrepreneurship

Activities and Societies: EHL Music Band (2005-2007) - EHL Ambassador (2005-2008) - EHL Interviewer (2007) - EHL Student Social Space.