I help companies with their marketing, ecommerce and communication challenges, while looking for my next professional adventure.Missions carried out:• April 2022: K-Santé (diet box) - audit and recommendations on acquisition, CRM and product• May/October 2022: Ecole Française (online training) - Transitional CMO with focus on performance marketing

Following the IPO of Aramis Group and while transitioning with the new leadership team of Aramisauto, in charge of:- organizing investors events (quarterly and yearly results)- crafting key messages and press releases- pitching to potential investors alongside with the CEO and CFO

• Responsible for customer acquisition, conversion and retention, as well as branding, communication and public relations, and product management• Doubled revenues in 5 years thanks to a strong increase in traffic and brand awareness• Multiple campaigns carried out on all media, offline and online: TV, radio, OOH, SEA, SEO, Youtube, Facebook, Instagram, etc.• Streamlined marketing budget to maximize ROI, through in-depth use of data (in-house online and offline multi-touch contribution model built on AWS infrastructure, algorithmic SEA bidding, automated CRM journeys, TV spots monitoring, real-time personalization…)• Built and strengthened relationships with the company's stakeholders: media buying agencies, advertising agencies, public relations agencies, creative agencies, etc.• Brand spokesperson for television appearances and interviews, and speaker at digital and marketing conferences• Divided the cost of customer acquisition by 2 while reaching an aided brand awareness of 80 (x4 in 5 years) and ensuring growth for France (x2 in revenue between 2015 and 2021)• Responsible for Aramis Group's financial communication towards the media and institutional and private investors in order to achieve the successful IPO of Aramis Group on Euronext Paris in June 2021 (market capitalization: 2 billion euros)• Definition and implementation of Aramis Group's corporate communication in a context of international expansion, in coordination with local subsidiaries to disseminate best practices and initiatives• Management and organization of the marketing team; budget >10M€

Oscaro is the leading e-commerce provider of automotive parts in France (€300 million in sales in 2014).• Acquisition: SEA, SEO, affiliate programs, attribution and contribution models, DMP implementation and PRM program• Loyalty and retention: CRM, social media and content strategy deployment• Product: design and deployment of new features (vouchers, prepaid returns, unavailable products), UX improvements and international platform design• Brand development: online and offline campaigns, sports sponsorship• Management and organization of the marketing team, budget >10M€.• Results: revenue growth of +16% per year, marketing costs reduced by -34% per year

Webedia is a global media and technology company specializing in the leisure and entertainment sectors. 280 million unique monthly visitors on its digital assets. Acquired Allociné in 2013.In charge of the development of Webedia assets abroad: Brazil, Germany, Spain, Turkey, and the Middle East• Development of international P&L by providing support and training to country managers and local teams• Coordination with headquarters teams (IT/product/sales) to roll out new products locally• Search for strategic partners and potential targets to strengthen Webedia's presence in the world• Results: Spain at breakeven, acquisition of Moviepilot.de, revenues up 47% between H1 2015 and H1 2014

• Maximize revenues by providing support and training to country managers and local teams• Management of unsold inventory (RTB / programmatic buying) and direct management of Canadian and British agencies• Negotiation of international content licensing agreements• Optimization of reporting and monitoring of sales performance• Results: sales x3 in Brazil, +40% in Germany• Retention of Marketing Manager assignments (see below)

• Coordination and deployment of the group's marketing strategy in Germany, Brazil, Spain, Turkey, and the UK.• Traffic acquisition support, training, and coordination on all aspects of the marketing mix: SEO, SEA, SMO, and partnerships• Designed and implemented new features on international websites in cooperation with the product team at headquarters• Results: 110% average annual traffic increase in all countries, successful redesign in Brazil with a 4-fold increase in traffic in 7 months.

CareerBuilder is a leading employment website with offices in the United States, Canada, Europe and Asia. It provides labor market information, talent management software and other recruitment-related services.• Responsible for offline and online marketing for the 6 websites of the French subsidiary: careerbuilder.fr, lesjeudis.com, erecrut.com, cao-emplois.com, recrulex.com and phonemploi.com.• Budget management (in millions of euros) and allocation of resources between SEA, site redesign, partnerships and online and offline promotional operations.• Traffic acquisition: partnership management (MSN), SEA, SEO and affiliate programs• Brand development: offline and online campaigns, sponsoring and social media• B2B marketing: redesign of sales materials and integration of new products

Inoveum is a start-up launched in 2006 with the ambition to reinvent the way people create and share their CVs online.• Creation and development of the company: business plan, admission in the ESSEC Ventures incubator and raising of 300 000 euros from business angels.• Launch of monCV.com, an online solution for creating and sharing resumes. Product design, definition of positioning and key features, management of communication and public relations (blogs, press, conferences). Awards: Petit Poucet TIC Award 2007, Social Enterprise of the Year Award 2008 Paris Business Angels• Traffic acquisition via SEO, SEM, Facebook and premium partnerships. 250,000 users in 2 years• Profitability achieved through multiple revenue streams: freemium model, direct marketing, and affiliate programs• Management of the company's operations: finance and accounting, human resources, supplier and customer relations, and reporting to shareholders.• Sold in 2012 to a German advertising agency

Ran compatibility tests on IBM DB2 new release.Wrote a study on IBM Japanese market penetration strategy and presented results to top-management inside the IT department.

Contributed to the launch of France Telecom’s corporate campaign and Cadbury’s new chocolate cookies.Missions: market watch, client account meetings and focus groups participation.