In charge to create and develop a user monetization revenue stream, launching a subscription program as well as testing new products to reduce the dependency on the advertising-based model.

Focused on the operational integration of the two brands (ArchDaily and Architonic), specifically in terms of account management, data management, social media and ads operations. Leveraging technology to improve efficiency (new CRM implementation, new company-wide PMS, etc), not only within the different teams, but also in terms of X-team interactions. Also in charge of Chinese operations.

Coaching all functional managers (Product Development, Sales, Content, HR, F&A, etc) and reviewing their performance. Leading and directly supervising all company data/BI efforts, as well as Ads operations and F&A.

In charge of new businesses development and F&A related activities. Covering from the corporate structure design/implementation to the deployment of existing business model in new markets, and the development of new revenue streams.

Led the Finance and accounting organization for the Chilean business (USD 300MM in sales), driving double digit top-line growth after several years of being flat while keeping profitability at healthy levels.Restructured Finance organization to better deliver local unique strengths (strategic revenue management and customers' business development). Improved working capital via SKU portfolio simplification (resulting in lower inventory levels) and re-negotiating payment terms (reducing… Show more Led the Finance and accounting organization for the Chilean business (USD 300MM in sales), driving double digit top-line growth after several years of being flat while keeping profitability at healthy levels.Restructured Finance organization to better deliver local unique strengths (strategic revenue management and customers' business development). Improved working capital via SKU portfolio simplification (resulting in lower inventory levels) and re-negotiating payment terms (reducing accounts receivable).Acted as Steward/Comptroller for the Chilean business, reinforcing internal controls and dealing with frauds. Show less

Developed product line's vision as well as financial analysis for technology re-platform of mid/high tier diapers (>USD70MM capital investment) for Latin America. Provided financial analysis on low cost diaper's development in order to keep market leadership in China and India, while standardizing and simplifying innovation pipeline for all emerging markets.

Led the Business Unit Long Term Planning exercise (goals, strategies and measures) as well as the competitive intelligence unit.Provided business perspective to turn-around Peruvian business (launch of a new product format which significantly drove market share).Managed Venezuelan price and FX control environment, developing contingency plans and defining structural interventions to protect financials.

Evaluated geographical expansion (Brazil) via organic entry and acquisitions of Hand Dish Washing and Surface Cleaners categories.Managed 2001/2002 Argentine Financial Crisis, providing directions on price and business model interventions needed to successfully recover profitability.Identified tax opportunities in the supply chain for Dish Washing products, driving a change from Kansas City to London.

Re-defined plant cost control processes, involving the whole organization which drove stronger and more sustainable results. This required developing new information tools and standardizing processes and systems.Implemented Manufacturing Accounting SAP module under a new corporate structure.