Guillermo Cummings Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, US

• Oversee the social & community strategy for an audience of 9.2M users, with a 2.9B reach, and averaging 273M views across X, Facebook, Instagram, TikTok, Threads, and YouTube.
• Collaborate with internal stakeholders across a broad set of verticals including video game publishing, comic books, television, film, ecomm, crowd funding, and animation.
• Lead a team of 3 direct reports that focuses on content creation, community management, jumping on trends, and audience growth.
• Present weekly insight and sentiment reports to executives showcasing audience health, feedback, and new opportunities for growth.

Los Angeles, California, US

• Led the social media strategies for 7 video game launches, worked with internal & external stakeholders to execute every step of the social content calendar from announcement to launch.
• Implemented social strategy that drove growth for Skybound Games’ engagement rate by 16k%, video views by 5k%, and follower growth by 973%.
• Implemented social strategy that drove growth for Walking Dead’s engagement rate by 463%, video views by 1k%, and follower growth by 80%.

Work closely with WWE Superstar Becky Lynch on her personal brand across multiple social media platforms, providing on demand high level strategies for individual channels, content production, feedback, and more.

Philadelphia, PA, US

- Directed and led social media & community strategy for G4 & its brands, which drove follower growth by 517% and engagement rate by 47%.- Managed the social media publishing calendar for multiple brands, defining and updating the calendar based on trends, talent, budget, and project needs. - Collaborated with multiple stakeholders including talent.

• Launched the WWE on FOX social media accounts which became the fastest-growing digital property in the history of FOX Sports with a digital audience of 4m followers in less than a year.
• Collaborated with internal FOX Sports departments creating a cohesive relationship between digital channels and linear TV, while working closely with internal talent, celebrities, WWE Superstars, boxers, and.
• Managed a team of designers, producers, & video editors to create high-quality and engaging social media content.
• Architect of WWE on FOX’s industry changing T.O.V. across all digital channels.

Las Vegas, Nevada, US

• Oversaw the community management strategy that aligned with social media & business strategies, driving engagement growth by 300% across all platforms, totaling to 5m followers across all channels.
• Managed the day-to-day social media community management and social posting calendar.
• Produced live social content at over 100+ live events working closely with athletes, celebrities, and influencers.

- Ideated and produced marketing materials for over 200 franchises across the United States.- Directed the social media strategy, ensuring franchises followed the HQ brand guidelines.

- Ideated and produced original content for Walt Disney World & Disneyland at the direction of the Director of Digital Marketing. - Collaborated with internal teams to produce digital content for different brands across the company.

Stamford, CT, US

• Oversaw the social media, community, paid media, and social production strategies that helped grow NXT from a regional brand to one of WWE’s most sought-after global properties.
• Led the social media team that grew NXT’s digital audience to over 3 million followers across all channels, which led to a record sell outs for all NXT Live! events in the United States.
• Architect of NXT’s T.O.V. across all social channels.

Stamford, CT, US

Master’S Degree, Public Relations/Image Management

Bachelor Of Science (Bs), Graphic Design