Guillermo Armenta Email & Phone Number

Mexico City, Cdmx, Mx

Gran Londres, Inglaterra, Reino Unido

Help organizations to increase digital operations in terms of cost reduction, automation processes, capture value and sales in short-term through a mindset that strengthens competitive advantages using innovation and different technologies. "Empowering leaders to take calculated risks using technology and daring to do new things to generate value for customers, employees, suppliers, shareholders and society"

Suiza Central, Suiza

Official Channel of the Federal Department of Foreign Affairs FDFAwww.fdfa.admin.chThe Federal Department of Foreign Affairs (FDFA) determines and coordinates Swiss foreign policy on behalf of the Federal Council, pursues the set foreign policy objectives, safeguards Switzerland’s national interests and promotes Swiss values. Federal Councillor Ignazio Cassis took office as head of the FDFA on 1 November 2017.The FDFA has some 170 representations around the world. This… Show more Official Channel of the Federal Department of Foreign Affairs FDFAwww.fdfa.admin.chThe Federal Department of Foreign Affairs (FDFA) determines and coordinates Swiss foreign policy on behalf of the Federal Council, pursues the set foreign policy objectives, safeguards Switzerland’s national interests and promotes Swiss values. Federal Councillor Ignazio Cassis took office as head of the FDFA on 1 November 2017.The FDFA has some 170 representations around the world. This external network includes embassies, consulates, cooperation offices and permanent missions to international organisations. Show less

Nueva York, Nueva York, Estados Unidos

The Metaverse Standards Forum provides a venue for cooperation between standards organizations and companies to foster the development of interoperability standards for an open and inclusive metaverse, and accelerate their development and deployment through pragmatic, action-based projects.

Gran Londres, Inglaterra, Reino Unido

Consulting for quantify the financial impact of the digital transformation process and opportunity identification of corporate investments. Ensure that initiatives and business strategy impact generating value for customers and economic value for owners. Advise on the valuation of technologies and intangible assets for the reallocation of investments in mergers and acquisitions for accelerated growth strategies. Reassignment and relocation of investments in intangible assets for the… Show more Consulting for quantify the financial impact of the digital transformation process and opportunity identification of corporate investments. Ensure that initiatives and business strategy impact generating value for customers and economic value for owners. Advise on the valuation of technologies and intangible assets for the reallocation of investments in mergers and acquisitions for accelerated growth strategies. Reassignment and relocation of investments in intangible assets for the global automotive industry for BMW, Nissan, Bentley among others. Financial simulators of investment and profitability of the incorporation of technologies to increase the engagement of consumers in the retail industry such as Sansbury, Argos, Abercrombie & Fitch.Accelerate the growth corporate process incorporating advanced technology on core competences and provide visibility with financial models of penetration, absorption and scaling of strategic initiatives. Show less

Lead projects at WPP group angencies horizontally (eg. Ogilvy, Kantar, Y&R, Landor, Hill+Knowlton, Mindshare) to bring value with an integrated offer in order to aling complex brands and business operations and impulse efforts and investment avoid loss resources and carry out the business performance to the last mile in creative transformation, comercial, engage and costumer centric value delivery.Bringing the most integrated Creative & Commercial World class growth cycle support with… Show more Lead projects at WPP group angencies horizontally (eg. Ogilvy, Kantar, Y&R, Landor, Hill+Knowlton, Mindshare) to bring value with an integrated offer in order to aling complex brands and business operations and impulse efforts and investment avoid loss resources and carry out the business performance to the last mile in creative transformation, comercial, engage and costumer centric value delivery.Bringing the most integrated Creative & Commercial World class growth cycle support with research, Advanced Data Analytics, Digital Marketing, media and advertising, Technology retail activation and mesure all the touch points with a financial and long term intangible valuation. Show less

Guillermo was at the beginning of Kantar Consulting operations in LatAm, starting with strong relation with the NYC Global Team and help to setting different practices in the region like Marketing Strategy, Marketing Excellence, Marketing Organization, Business Valuation, Brand Purpose.He worked with several local and international governments, as well as leading companies in B2C and B2B sectors helping leading brands like Pemex, Osram, Elsevier, e- Tech, Siemens, Sony to name some of… Show more Guillermo was at the beginning of Kantar Consulting operations in LatAm, starting with strong relation with the NYC Global Team and help to setting different practices in the region like Marketing Strategy, Marketing Excellence, Marketing Organization, Business Valuation, Brand Purpose.He worked with several local and international governments, as well as leading companies in B2C and B2B sectors helping leading brands like Pemex, Osram, Elsevier, e- Tech, Siemens, Sony to name some of his clients in projects related to Growth Strategy, Business Potential, Corporate Reputation and Brand Valuation.At a retail level he has advised several leading companies such as Renault, Isuzu, Citi Group, Disney, PepsiCo, Liz Minelli, Farmacias GI, Oxxo regarding issues related to Positioning, Business Segmentation, Market Entry Strategy, Diagnosis of Business Performance and Operation Models. Show less

In his role as project leader, Guillermo promoted multidisciplinary teams to enhance business opportunities through Marketing Technology Systems in the Client & Markets Division. In order to face Deloitte industry leadership, creating its own Tech Systems like ERPs CRM`s to integrate a complex cross-industry, cross-function operation.Guillermo was key to build a strong international brand leadership and operate BUDA & GIRS, internal Marketing and Sales Technology Systems to bring more… Show more In his role as project leader, Guillermo promoted multidisciplinary teams to enhance business opportunities through Marketing Technology Systems in the Client & Markets Division. In order to face Deloitte industry leadership, creating its own Tech Systems like ERPs CRM`s to integrate a complex cross-industry, cross-function operation.Guillermo was key to build a strong international brand leadership and operate BUDA & GIRS, internal Marketing and Sales Technology Systems to bring more efficiency and effectiveness in up-selling and Cross-selling for Deloitte´s business unites and work with the the regional and international Marketing, Comms and Brand Management to align the operation to the global strategy. Show less

Financial Valuation Of Intagible Assets & Technologies, Financial Advisory

Master'S Degree, International Economics And Economic Development

Especialidad, Business Innovation / Social Innovation

Bachelor'S Degree, International Relations And Economics