Guillermo Armenta personal email
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Businessman, Financial & Economic Advisor, specialized in Growth Strategy & Tech Investment Allocation.I have been specialized in Growth Strategy Consulting for more than 20 years in the Biggest Consultancy Companies worldwide, being Head of Digital Transformation, Head of Financial Marketing & Sales and Head of Business Strategy practices using intensively economics & financials analysis and different technologies to amplify the business initiatives of our clients.I am Senior Partner at Horizones Group, previusly I collaborated for the WPP Group, the biggest global group of consulting agencies in marketing, communication and advertising, where I led the Financial Marketing & Advertising Impact Practice, previously collaborated at Deloitte, the biggest Business Consultancy Firm Worldwide as leader in the Client & Markets division Supporting the Business Strategy. Since several years ago I promoted multidisciplinary teams to enhance business opportunities for global accounts and I have led more than 1,000 Growth strategic transformation projects. I had been Speaker, Mentor & Judge in Technology International ecosystems at Endeavor, TEDx, Techstars, Seedstars, BBVA, Tec de Monterrey, Windsor Castle, London FinTech Innovation Lab, World Happiness Fest, Global Digital Week, World Compliance Forum, Global Network of Young Politicians.I founded in 2019 a 100% CSR Digital Branch for our consultancy group; Consultants Without Borders Foundation & Global Institute for Digital Competitiveness in 2020, for both our motto and purpose is diminish the Digital Gap, help in international crisis & poverty reduction, we help to any community & organization worldwide to increase digital operations. Now our Teams and Digital operations reach more than 32 countries. I have an especialization in Financial Valuation of Intangible Assets and Emerging Technologies from the London Business School in the United Kingdom, I holds two Master's Degrees, one in International Economics and other in Economic Development, both from the Complutense University of Madrid, Majoring in international Business Competitiveness, with an scholarship of CONACYT, I graduated from the Universidad Iberoamericana (UIA) of International Relations & Economics, and I have several degrees from the Center for Economic Research and Teaching (CIDE) on Social Innovation Strategies.
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Top VoiceLinkedinMexico City, Cdmx, Mx
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Executive ChairmanGidcomp Aug 2020 - PresentGran Londres, Inglaterra, Reino UnidoHelp organizations to increase digital operations in terms of cost reduction, automation processes, capture value and sales in short-term through a mindset that strengthens competitive advantages using innovation and different technologies. "Empowering leaders to take calculated risks using technology and daring to do new things to generate value for customers, employees, suppliers, shareholders and society" -
Miembro Del Consejo De Asesores - Swiss Business HubFederal Department Of Foreign Affairs Fdfa Jul 2018 - PresentSuiza Central, SuizaOfficial Channel of the Federal Department of Foreign Affairs FDFAwww.fdfa.admin.chThe Federal Department of Foreign Affairs (FDFA) determines and coordinates Swiss foreign policy on behalf of the Federal Council, pursues the set foreign policy objectives, safeguards Switzerland’s national interests and promotes Swiss values. Federal Councillor Ignazio Cassis took office as head of the FDFA on 1 November 2017.The FDFA has some 170 representations around the world. This… Show more Official Channel of the Federal Department of Foreign Affairs FDFAwww.fdfa.admin.chThe Federal Department of Foreign Affairs (FDFA) determines and coordinates Swiss foreign policy on behalf of the Federal Council, pursues the set foreign policy objectives, safeguards Switzerland’s national interests and promotes Swiss values. Federal Councillor Ignazio Cassis took office as head of the FDFA on 1 November 2017.The FDFA has some 170 representations around the world. This external network includes embassies, consulates, cooperation offices and permanent missions to international organisations. Show less -
Metaverse Standar Forum MemberMetaverse Standards Forum Sep 2023 - PresentNueva York, Nueva York, Estados UnidosThe Metaverse Standards Forum provides a venue for cooperation between standards organizations and companies to foster the development of interoperability standards for an open and inclusive metaverse, and accelerate their development and deployment through pragmatic, action-based projects. -
Miembro Del Consejo De AdministraciónHorizones Consulting Jan 2022 - PresentGran Londres, Inglaterra, Reino Unido -
Senior Horizoner - Head Of Digital Transformation & Strategy PracticeHorizones Consulting Jun 2017 - Jan 2023Consulting for quantify the financial impact of the digital transformation process and opportunity identification of corporate investments. Ensure that initiatives and business strategy impact generating value for customers and economic value for owners. Advise on the valuation of technologies and intangible assets for the reallocation of investments in mergers and acquisitions for accelerated growth strategies. Reassignment and relocation of investments in intangible assets for the… Show more Consulting for quantify the financial impact of the digital transformation process and opportunity identification of corporate investments. Ensure that initiatives and business strategy impact generating value for customers and economic value for owners. Advise on the valuation of technologies and intangible assets for the reallocation of investments in mergers and acquisitions for accelerated growth strategies. Reassignment and relocation of investments in intangible assets for the global automotive industry for BMW, Nissan, Bentley among others. Financial simulators of investment and profitability of the incorporation of technologies to increase the engagement of consumers in the retail industry such as Sansbury, Argos, Abercrombie & Fitch.Accelerate the growth corporate process incorporating advanced technology on core competences and provide visibility with financial models of penetration, absorption and scaling of strategic initiatives. Show less
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Head Wpp Teams - Financial Business ImpactWpp Jun 2015 - Jan 2017Lead projects at WPP group angencies horizontally (eg. Ogilvy, Kantar, Y&R, Landor, Hill+Knowlton, Mindshare) to bring value with an integrated offer in order to aling complex brands and business operations and impulse efforts and investment avoid loss resources and carry out the business performance to the last mile in creative transformation, comercial, engage and costumer centric value delivery.Bringing the most integrated Creative & Commercial World class growth cycle support with… Show more Lead projects at WPP group angencies horizontally (eg. Ogilvy, Kantar, Y&R, Landor, Hill+Knowlton, Mindshare) to bring value with an integrated offer in order to aling complex brands and business operations and impulse efforts and investment avoid loss resources and carry out the business performance to the last mile in creative transformation, comercial, engage and costumer centric value delivery.Bringing the most integrated Creative & Commercial World class growth cycle support with research, Advanced Data Analytics, Digital Marketing, media and advertising, Technology retail activation and mesure all the touch points with a financial and long term intangible valuation. Show less -
Senior Consultant - Financial Marketing PracticeConsulting By Kantar Feb 2011 - Jan 2017Guillermo was at the beginning of Kantar Consulting operations in LatAm, starting with strong relation with the NYC Global Team and help to setting different practices in the region like Marketing Strategy, Marketing Excellence, Marketing Organization, Business Valuation, Brand Purpose.He worked with several local and international governments, as well as leading companies in B2C and B2B sectors helping leading brands like Pemex, Osram, Elsevier, e- Tech, Siemens, Sony to name some of… Show more Guillermo was at the beginning of Kantar Consulting operations in LatAm, starting with strong relation with the NYC Global Team and help to setting different practices in the region like Marketing Strategy, Marketing Excellence, Marketing Organization, Business Valuation, Brand Purpose.He worked with several local and international governments, as well as leading companies in B2C and B2B sectors helping leading brands like Pemex, Osram, Elsevier, e- Tech, Siemens, Sony to name some of his clients in projects related to Growth Strategy, Business Potential, Corporate Reputation and Brand Valuation.At a retail level he has advised several leading companies such as Renault, Isuzu, Citi Group, Disney, PepsiCo, Liz Minelli, Farmacias GI, Oxxo regarding issues related to Positioning, Business Segmentation, Market Entry Strategy, Diagnosis of Business Performance and Operation Models. Show less -
Clients & Markets Leader - Business StrategyDeloitte Feb 2001 - Oct 2010In his role as project leader, Guillermo promoted multidisciplinary teams to enhance business opportunities through Marketing Technology Systems in the Client & Markets Division. In order to face Deloitte industry leadership, creating its own Tech Systems like ERPs CRM`s to integrate a complex cross-industry, cross-function operation.Guillermo was key to build a strong international brand leadership and operate BUDA & GIRS, internal Marketing and Sales Technology Systems to bring more… Show more In his role as project leader, Guillermo promoted multidisciplinary teams to enhance business opportunities through Marketing Technology Systems in the Client & Markets Division. In order to face Deloitte industry leadership, creating its own Tech Systems like ERPs CRM`s to integrate a complex cross-industry, cross-function operation.Guillermo was key to build a strong international brand leadership and operate BUDA & GIRS, internal Marketing and Sales Technology Systems to bring more efficiency and effectiveness in up-selling and Cross-selling for Deloitte´s business unites and work with the the regional and international Marketing, Comms and Brand Management to align the operation to the global strategy. Show less
Guillermo Armenta Skills
Guillermo Armenta Education Details
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Financial Advisory -
International Economics And Economic Development -
Business Innovation / Social Innovation -
International Relations And Economics
Frequently Asked Questions about Guillermo Armenta
What company does Guillermo Armenta work for?
Guillermo Armenta works for Linkedin
What is Guillermo Armenta's role at the current company?
Guillermo Armenta's current role is TOP VOICE.
What is Guillermo Armenta's email address?
Guillermo Armenta's email address is ar****@****ail.com
What schools did Guillermo Armenta attend?
Guillermo Armenta attended London Business School, Universidad Complutense De Madrid, Centro De Investigación Y Docencia Económicas A.c., Universidad Iberoamericana, Ciudad De México.
What skills is Guillermo Armenta known for?
Guillermo Armenta has skills like Diagnosis Of Financial Business Performance, Market Entry Strategies, Business Segmentation, Learning Web Advanced Analytics, Segmentation And Costumer Profitability, Marketing Mix Modeling, Investment Opportunities, Digital Transformation, Digital Strategy, Estrategia Empresarial, Product And Services Digital Design, Financial Modeling.
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Guillermo Armenta
Vp Of Baseball Operations & Gm. Advisor Science-Data Tech. Admin Bachelor'S Degree. Former Baseball Player. Sports Management Title.Tijuana, Bcn -
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