In this role, I was responsible for managing and promoting high-end menswear products across multiple international markets. My efforts focused on brand positioning, market research, product management, and developing comprehensive marketing strategies.Key Responsibilities:- Lead and implement B2C marketing campaigns.- Manage lead generation and marketing automation campaigns.- Design workflows focused on the sales funnel for different segments.- Monitor campaign KPIs and ensure monthly reports for partners.- Coordinate co-marketing actions with partners.- Create content strategies targeted at specific audiences, supported by market research and SEO.- Oversee growth in terms of ROI, leads, and opportunities.- Manage events, setting objectives, negotiating details, and handling budgets.

Gathering market feedback to support the launch of digital projects in the European automotive industry in 2016. The insights gained were instrumental in setting new goals for the company's strategic objectives.Key Responsibilities:- Defining and analyzing KPIs.- Developing project plans.- Creating marketing action plans.- Monitoring and preparing periodic status reports.

Key responsabilities:- KPI tracking to measure digital campaigns performance.- Buyer persona analysis.- Digital audits for major brands in order to study the brand reputation and the product positioning.- Digital strategies on Social Media.

Pompeunomics is a blog created by a group of UPF Business Administration and Economics Students. We will discuss various issues related to economics and business in a dynamic and relaxed way for everyone.