Guillermo E. Carrillo M. Email & Phone Number

Madrid, Community Of Madrid, Spain

Madrid, Community Of Madrid, Spain

Mexico City Area, Mexico

Mexico

Managed development and implementation sales, marketing strategies and plans to build a substantial, profitable business, in Mexico for DMFI brands and products. Led and directed all sales and marketing functions to meet DMFI financial and organizational objectives, comply with regulations and develop and protect DMFI brands and reputation. Led a team of 5 direct reports, reporting to the international SVP.- Designed and introduced the initial product portfolio, to Mexico’s massive consumption market which resulted in sales of USD $ 5MM within 3 years.- Created and developed “FrutiYá” brand for healthy snacks category, successfully implementing a new strategy to introduce into convenience channels that represents 40% of total net sales.- Under Contadina brand worked with Copackers to develop local production in Mexico for 7 products in Tomatoes category, introducing them in Walmart and regional key accounts.

Colombia / Venezuela

Managed the sales and marketing unit for the entire South America region. Three business categories: Vegetables and Fruits, Frozen Food and Beverage. US$120MM annual sales, through 25 distributors. Reported directly to the President of Del Monte Andina with 9 Managers as direct reports.- Renegotiated margins and conditions reorganized routes and restructured business direction in the distribution channels, reducing headcount by 25% and totaling US$7MM reducing cost in 2013.- Redesigned the beverage portfolio, to commercialize the category without generating loses for the company.- Led the design of two new beverages (Brands, flavors and packages) launched in 2014: “Still Drink Taf” (Young Segment) y “Té Del Monte” (Higher Education Young Adult Segment).

Brazil / Colombia / Venezuela

In charge of the marketing unit for the entire South America region. - Launched 10 new products (41 SKUs) in 18 months, representing 30% of current sales.Established a new market category for Premium Juices and in 2 months, launched “100% Apple Juice” which represents 10% of sales.- Increased company sales by 50% within 10 months by launching new products, new market campaigns and new efforts for the direct sales force and distributors.

Venezuela

Organized the operation in Venezuela, including Finance and Planning, Marketing, Sales, Logistics, Distributor Services and Human Resources. USD $100MM annual sales, with 70,000 independent distributors. Directly reported to the Regional VP. Led a team of over 80 employees, with 5 direct reports.- Redesigned the call center process, reducing customer callbacks by 80%, implementing a workflow system to meet customer requirements in a structured manner. - Led Venezuela to become the first country worldwide, in the sales of the energizing beverage “Liftoff” in December 2008.- Reversed the trend of losses from 5 years by implementing adjustments in pricing and commissions of 132 products.

Venezuela

Developed the business in low-income households, 81% of the population, managing technical, financial, marketing and sales areas. Directly reported to General Manager of Mass Markets.- Met and entered the segment with low income consumers and designed new products to serve 2.5 million households without service. This knowledge became a strong asset for the corporation.- Launched a new business category for voice and data leasing service. Implemented multi-level sales channels which reached the same volumes in customer acquisition as the traditional business category within the first five months.- Developed the first outsourced (third-party) network management service, to a low-income community by creating an awareness, incremental incomes with variable costs.

Venezuela

Transformed customer service culture, in the front channels. Managed 77 products designed for the household sector (2006). Directly reported to GM of Mass Markets with a team of over 1200 employees.- Increased customer satisfaction in the activity channels from 62% to 78%, with the design and implementation of a new philosophy of care.- Restructured channels from 128 to 51 owned offices, outsourced the cash collection and saved 15% of the cost per transaction.- Led the growth of broadband in Venezuela, growing from 43,000 customers to 117,000 in 10 months in 2001, generating US$13MM in new annual revenue.

Venezuela

Designed and installed the top 35 hubs. I reported to the Manager of Marketing and Sales.- Designed a model franchise channel "Communications Center", which came to mean more than 85% of the traffic of public telephone calls.- Designed and marketed the product semi-public telephone, allowing the service providing more than 25,000 new items.- Redesigned the media distribution channels pre-paid phone cards, incorporating new allies under a territorial allocation scheme which increased the numerical distribution by 30 points

Venezuela

Venezuela

Venezuela

Master Of Business Administration, Mba

Leading And Managing People

Master Executive En Gestión De Las Comunicaciones Y Tecnologías De La Información, Telecomunications

Magister En Ingeniería Civil, Civil Engineering

Civil Engineering

Bachelor