Guillermo Correa Mackenna Email and Phone Number
Robust experience in commercial, mass consumption, and service sectors, with notable expertise in product development, commercial strategy, marketing, customer experience, and digital transformation. Adaptable to dynamic environments, with a successful track record in the effective development and integration of teams.
Buildlovers
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Country ManagerBuildlovers Jul 2024 - PresentSantiago De ChileSupervise and manage all operations and sales of the subsidiary in Chile, ensuring that objectives and quality standards are met.Develop the strategic plan for Chile alongside the CEO of Buildlovers.Design and implement effective sales strategies tailored to the Chilean market to drive the subsidiary’s growth.Coordinate with the digital marketing, call center, direct channel, mortgage, and land departments, as well as the partner construction and real estate company to ensure alignment and operational success.Manage resources effectively, including personnel, budget, and materials, to maximize productivity and minimize costs in the sales area.Establish and maintain strategic relationships with clients, suppliers, builders, contractors, and other key stakeholders in the Chilean construction market.Conduct market analysis to identify opportunities and trends that drive sales and the subsidiary’s growth. -
Sales & Marketing DirectorOrigem Jan 2023 - Jun 2024Santiago De ChileLead the company's digital transformation, including the creation of e-commerce, development of social media strategies, and expansion into online marketplaces.Create and execute a multichannel strategy for both physical and online channels.Expand and increase brand recognition. Plan and execute the marketing plan.Manage customer relationships and handle the budget.
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Marketing ManagerDoterra International Dec 2021 - Dec 2022Santiago De Chile- Responsible for the creation and implementation of the marketing plan for the launch of doTERRA OTG in Chile.- Developed and executed high-impact commercial strategic plans to maximize brand visibility and interest.- Coordinated and supervised commercial team activities, fostering a collaborative and results-oriented environment.- Achieved significant increases in conversion rates and ROI through the optimization of online strategies and efficient implementation of email marketing campaigns.- Established strategic relationships with external suppliers and key clients, ensuring the success of commercial initiatives and strengthening doTERRA's position in the Chilean market.- Led the planning and execution of events and Trade Marketing strategies, consolidating the brand's commercial presence in relevant events and maximizing audience engagement. -
Gerente De ProductoLeonera Hotel Nov 2019 - Feb 2022Codegua- Renovation of concept and image for the launch of the new Hotel Leonera, which, after 3 years of extensive renovations, opened its doors, transitioning from a 3-star to a 5-star hotel.- Strategic leadership in the launch of Hotel Leonera, integrating online and offline commercial tactics.- Creation, implementation, and development of B2B and B2C commercial strategies.- Effective exercise of leadership in establishing and maintaining key relationships with clients and suppliers, ensuring the continuous success of commercial initiatives.- Personal direction in email campaigns and Google/Facebook Ads.- Oversight of the design and production of commercial materials consistent with the hotel's identity. -
Msc International BusinessUniversitat De Barcelona Sep 2018 - Aug 2019Barcelona,Y Alrededores, EspañaCompleting the Master's in International Business at the University of Barcelona, delivered in English, equipped me with robust knowledge in global business management, market analysis, and strategies for entering new markets. The diverse classroom experience enriched my intercultural perspective and improved my ability to collaborate internationally, positively shaping my strategic approach to international business. -
Channel Manager FranchisesWom Mar 2017 - Sep 2018Provincia De Santiago, ChileIn charge of managing the commercial relationship and channel development between WOM and franchise companies.Principal functions:- Increase sales and capillarity of the channel.- Control the management of each franchise.- Propose improvements in the channel processes.- Coordinate the different areas of WOM with each franchise (Finance, Legal, treasury, human resources, planning, etc.)- Nexus between WOM and franchise owners.- Strategic look of the channel, transfer of 40 own stores to franchise in 1 year. -
Commercial AnalystWom Dec 2015 - Mar 2017Santiago Province, ChileAnalyst of the South Zone of Chile, working together with the Commercial Manager in the management of own stores and the support to the regional heads, focused on the fulfillment of the different objectives of the company (Sales, productivity Costumer Experience, etc ..)Design, implementation and current management of the franchises model. -
General LabourerIndustrious People Limited Dec 2014 - Oct 2015Sydney, AustraliaI worked for Industrious People agency, wich is specialise in the temporary and permanent recruitment of Blue Collar professionals across a number of industry sectors.Was an excellent experience that allowed me to share with people from different cultures, improve my english level and develop my skills as a worker from another perspective.
Guillermo Correa Mackenna Education Details
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International Business -
Colegio Cumbres -
Ingeniero Comercial
Frequently Asked Questions about Guillermo Correa Mackenna
What company does Guillermo Correa Mackenna work for?
Guillermo Correa Mackenna works for Buildlovers
What is Guillermo Correa Mackenna's role at the current company?
Guillermo Correa Mackenna's current role is Marketing Manager | Commercial Manager | Business Development | Artificial Intelligence Specialist for Businesses.
What schools did Guillermo Correa Mackenna attend?
Guillermo Correa Mackenna attended Universitat De Barcelona, Colegio Cumbres, Universidad Del Desarrollo.
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