Perform as consultant for clients of consulting firm offering products and services to a vast array of companies and organizations. Prepare plans to improve clients current systems and processes; create plans to help brands, transform processes to accelerate new and existing digital business; utilized the most efficient platforms for monetization. Analyzed audience online content views to improve site performance and enhance opportunities for E-commerce; provided ways for publishers, agencies and brands to learn more about their online audiences. Implemented processes to improve site experiences for visitors and customers; delivered well-defined audience engagement metrics and data beneficial to clients’ advertisers, Key Achievements:• Established regional team of 25+ people consisting of expert associates, by specialty; develop and methods and improvements in production with ideal products and systems integrations. • Closed an early sales contract with Time Inc. (Mexico), including services and software (process workflow, digital asset management, web content management, financial planning and coaching).• Contributed to company in terms of sales leadership performance; achieved sales of $1M during the first 12 months (40% services & 60% software).• Analyzed site audience data to determine navigation profiles; implemented processes allowing clients to personalize content, improving relevance for readers of editorial and advertising.• Improved profitability; positioned data analytics vendors in Latin America and Spain; penetrated new countries, including Spain, Mexico, and Peru; laid foundation for increasing sales by 150% in 12 months.

Drove new growth efforts and optimized expansion, demand generation and revenue growth; built strong channel relationships and continued to evolve channel strategy. Established local team of 5+ people, including sales, marketing and technical support; worked with Apple’s corporate legal, finance and marketing teams to ensure plans complied with company’s regulatory guidelines. Key Achievements:• Developed and implemented 3-year educational business plan for Mexico, including ROI justification for resource allocation, P/L analysis.• Identified and signed direct business with 25 higher education and K-12 institutions in 12 months; grew hardware and software business in education from zero to $4M, in 18 months.

Established high potential channel relationships; cultivated relationship with 30 named resellers and established strategies to close key business opportunities. Created optimal customer buying experiences and built sustaining lifetime relationships with customers; enhanced customer satisfaction and loyalty. Key Achievements:• Increased local partner’s business by 100% in 18 months; after developing and implementing new strategic marketing program; acquired portfolio of 100 accounts, including newspapers, advertising agencies and media corporations, created a pipeline of $12M during 2004-2005.

Served as media spokesperson and lobbyist; raised awareness through local governments, press, business and technology forums. Launched Apple enterprise and government programs; implemented policies and procedures for region; identified local business opportunities. Key Achievements:• Planned, developed and participated in largest software licensing business in the region; $1M to INEA and $4M to Compartel (hardware and software). • Recognized for efforts as Apple Manager of the year in FY’04.

Defined strategies for Direct Sales and Channel Sales in Latin America and the Caribbean; closed sales for e-Paper solutions, Web solutions, Cross Media and Video. Spearheaded new business plans, set regional and individual sales goals, established territories; elevated Latin American accounts with growth of 75% in 2011.

Launched a distribution plan for educational institutions; developed licensing scheme and pricing in market and increased market share. Grew Adobe dealer representation by 75% over two-year period; improved channel business, grew Adobe business in region, year-over-year; earned Adobe President’s Club award, 1998.Additional: Served as Mexico Market Country Manager, 1994 – 1997Mexico Account Market Manager, 1992 – 1994